Three Major Stumbling Blocks For The Rise Of Chongqing Apparel Industry

　　 High-grade fabrics to the coastal wholesale

"The outdoor Shanzhai Chongqing style clothing for us. Lethality It's too big. " In the interview, the Chaotianmen clothing boss said: a dress will sell for 150 yuan at the wholesale price in Chongqing, but after the Shanzhai in Wuhan, Hangzhou and other places, the wholesale price of the local market may be only 100 - 110 yuan.

For Yu faction clothing, the impact of this kind of price lethality is fatal.

According to the statistics of Chongqing style clothing association: because of the "mountain fastness" in Chongqing, the clothing industry in Chongqing was too fierce. In May, many garment processing enterprises had to stop production. Compared with the same period, the wholesale volume in the domestic market dropped by 80%.

In the Chongqing clothing and boutique City, the bosses who specialize in logistics and delivery confirm that there are quite a lot of clothes exported to Chaotianmen from all over the country by air transportation every day, mainly in Beijing, Shenyang, Harbin, Zhengzhou and Hangzhou. However, since May this year, the volume of shipments has decreased a lot less than in previous years.

"Chongqing style clothing is mainly in raw materials and workers wages, many raw and auxiliary materials to the coastal wholesale, high logistics costs." Many clothing owners in Chaotianmen say that the purchase of raw and auxiliary clothing materials in Hangzhou and Wuhan is very convenient. " Shanzhai Goods have an advantage in price.

In terms of fabric production, Chongqing can produce low and medium clothing fabrics such as cotton and linen, but wool, cashmere, chemical fiber and other fabrics rely mainly on outsourcing. The official in charge of Western-style clothes confirmed that "Chongqing does not produce high-grade fabrics such as wool, cashmere and so on for our Western-style clothes, but we only have 100% from the coast." The information provided by Chongqing apparel industry association also shows that 80% of the top grade fabrics and accessories are purchased from coastal areas.

In the planned economy period, Chongqing has Chongqing dyeing and printing factory, Chongqing second printing and dyeing factory and Chongqing Yuanda weaving and dyeing workshop, etc. Textile printing and dyeing Base.

But in the tide of market economy, many state-owned enterprises are in trouble. Now, more than 85% of textile surface accessories are transported to the field for printing and dyeing every year in Chongqing. After processing, the surface accessories are returned to Chongqing at a higher price.

It is only the tip of the iceberg that Chongqing garment factories buy Fabrics in the field. In fact, due to the incomplete industrial chain, Chongqing textile, especially clothing, must pay more than competitors from the same industry.

"We do not worry about orders. Matching Enterprise. " Duan Yong told the author that at present, the clothing designed by Chongqing has not lost to the coast in style, but there is a big gap in matching. Hair collar, lint, zipper, feather and other accessories need to be purchased from the coast. And many of these ingenious accessories can make clothes stand out in the eyes of consumers.

Let many bosses not only have freight but also time. Because clothing is a very seasonal product, production has always been a race against time. Every peak season, who can first hang new products to consumers, who will occupy the trend of "commanding heights."

"The clothing industry is a very long industrial chain. These chains are interlinked. As long as one of the chains is broken, the whole industry chain will be affected." Song Xianyang, President of Chongqing garment and Apparel Association, said: Chongqing's textile and apparel industry chain is not perfect enough, and even some links have broken down.

　　 There is no fixed place to restrict the development of enterprises.

No standard and fixed large-scale factory building is another big worry for many small and medium-sized clothing owners.

It is understood that at present, there are 3820 garment processing enterprises in Chongqing, of which 90% are the earliest wholesalers in Chaotianmen.

Most of the enterprises that originally engaged in garment processing were scattered on the four kilometers along the south bank to Banan, either to rent farmhouses for factories, or to rent farmers' land to build temporary factories.

As a result of the expansion of the city, the costumes of the Chongqing faction almost all experienced the pain of moving several times. Take Wang Yong as an example. In the past 18 years, he has moved 14 factories in six kilometers on the south bank and Koizumi and so on. Every time we move, equipment and decoration must be renewed. It is not a loss of time. Wang Yong's company lost millions of dollars by moving alone, so it can build a modern factory of a certain scale. Without a fixed plant, many enterprises are afraid to expand their scale.

"Kana Lei Shi" moved 6 times, "Angie Nia" moved 4 times... Huang Mingwei told the author: only Chongqing sent the boutique City, with its own brand, and at least more than 300 enterprises to face relocation. There is no fixed place, which greatly limits the upgrading of Chongqing clothing.

Moreover, due to the poor processing environment, it also limits the retention of talented people. Once there was a well-known clothing brand of Chongqing school, and a good designer in Guangzhou talked about it. He asked him to come to Chongqing, and his salary was 15 thousand per month plus commission. As a result, when the designer came to see the production environment between the seven kilometers of factories, he did not return.

For example, thousands of garment processing enterprises in Chaotianmen have met almost all of them. {page_break}

　 It's hard for technicians to pick up customers.

"In fact, we dare not answer the list of more than ten thousand pieces." Duan Yong said that Chongqing style clothing enterprises now receive hundreds of thousands of small pieces, and the real money making is tens of thousands of foreign trade list.

Huang Mingwei, who had visited several coastal areas in Guangdong several times, said: through a number of dealers in the field, there have been a lot of Russian and Middle East countries to talk about cooperation with Yu Pai costumes recently. However, Chongqing enterprises dare not rush to take orders. "Sometimes customers order tens of thousands of clothes, only to get hundreds of pieces, so they cry urgently."

Apart from the small scale of production, the shortage of skilled workers is another factor. "It's not that we don't want to pick up the list, but that the workers are not enough. We are afraid we can't finish the order." In October 2005, when the fifth Asia Pacific City Mayors summit was held in Chongqing, the Asia Pacific mayors, who were famous for "Ba Yu costumes", were known as the "tree king" companies overseas. They were a great pride of the "Chongqing made" clothing brand. But at that time, "Chongqing tree king" had said that only one of their enterprises, in the production line, at least a hundred technical workers.

According to the information from Chongqing clothing association, at present, the demand gap for skilled workers in Chongqing garment industry is at least 1/3.

The fact is that there is a relative shortage of clothing department and Clothing Institute in Chongqing's local universities. Although there are some secondary vocational schools and vocational schools, such as sewing and other professional training institutions, the real training of a skilled worker will take at least half a year from entering the factory.

Many clothing owners also said that the factory is now about forty years old workers, there is no young people. Due to hard work and the reversal of day and night, most of the post-80s and post-90s are reluctant to engage in garment processing.

Earlier, as the garment industry in coastal cities was more mature, it had attracted the "southeast flight" of skilled workers in the national garment industry. Nowadays, Chongqing, which has abundant low-cost labor resources, needs to attract more coastal workers to return with higher salaries.

This year, there are new situations: many skilled workers returning home during the financial crisis have emerged as a sign of resignation. Chongqing garment enterprises, which originally lacked skilled workers, suddenly encountered similar "labor shortage" with coastal cities.

Liu Yang, who runs a garment factory in Yubei District, told the newspaper that the factory recruited many skilled workers from the coast to Chongqing last year. The factory also took the opportunity to expand the scale of production and take many large lists. However, since December of last year, many skilled workers have resigned. There were originally forty or fifty workers' assembly lines, and now only 20 people are encouraged to maintain them.

Industry sources: in Chongqing, the wages of skilled workers are even higher than those of coastal enterprises by about 1/3.

"There are many workers in the factory who work for more than ten years. The year-end bonus plus wages can earn about seven thousand or eight thousand yuan a month." In the garment city of Qi Long Industrial Park in Banan District, where dozens of Chongqing two or three line clothing enterprises are gathered, the manager of the human resources department of a clothing enterprise said that the monthly salary for technicians is now between 2300 yuan and 4500 yuan, and free rooms are provided with air conditioners, washing machines and so on. But even with such favourable conditions, the clothing factory still lacks skilled workers.

"When some large garment enterprises in Chongqing have just started to use Japanese sewing machines and Italy ironing equipment, Guangdong has already adopted computer programmable devices." a senior garment industry veteran in this city analyzed: relative to the coastal area, the biggest short board of Chongqing enterprises is not in salary, but in management, work environment and development prospects. If there is no long-term development strategy for small and medium-sized enterprises in Chongqing, it is also reasonable for designers and skilled workers who come back from coastal areas to feel "acclimatized".

Objective factors such as backward technology and equipment, lagging production management mode, and personnel training are the bottlenecks restricting the development of Chongqing's garment industry. In the author's interview, many local clothing industry bosses think so: at present, Chongqing clothing industry has just completed the primitive accumulation, compared with the coastal developed cities, is at the beginning of the competition level.

"When some large garment enterprises in Chongqing have just started to use Japanese sewing machines and Italy ironing equipment, Guangdong has already adopted computer programmable devices." a senior garment industry veteran in this city analyzed: relative to the coastal area, the biggest short board of Chongqing enterprises is not in salary, but in management, work environment and development prospects. If there is no long-term development strategy for small and medium-sized enterprises in Chongqing, it is also reasonable for designers and skilled workers who come back from coastal areas to feel "acclimatized".

Objective factors such as backward technology and equipment, lagging production management mode, and personnel training are the bottlenecks restricting the development of Chongqing's garment industry. In the author's interview, many local clothing industry bosses think so: at present, Chongqing clothing industry has just completed the primitive accumulation, compared with the coastal developed cities, is at the beginning of the competition level.