Why Do Dealers Have To Act As Brand Agents?

Why shoes and clothing dealers must do

Since it is defined as "must do", it can be understood as "do not fail" or "do not have no way out". Next I will explain why making brand agency has become an option without shoes for shoes and clothing dealers.

From the needs of industry development, the trend of "money" is bright.

First of all, let me ask you a question: "do business make money?"

I have asked this question many times in the classroom, and the answer given by the dealer is exactly the same: "make money from the rich and make money".

Now that we all think that making money for the rich is profitable, the second question is: is China's rich now increasing or decreasing?

According to World Bank statistics, poverty in mainland China in 1978

The third question is: what changes and characteristics have taken place when people get rich?

The survey shows that with the increase of income, the affluent Chinese will first spend their money on food, shelter, clothing and business.

The consumption concept has also changed significantly, from the "practical" type of consumption to the "feeling" and "proof" consumption gradually.

Consumers' enthusiasm for "brand" consumption shows unprecedented enthusiasm. The world consumption trend survey report shows that China has become the world's largest consumer of brand potential. In this trend of development, the footwear industry has ushered in a huge wealth business opportunity.

It's hard to do business from the needs of survival.

The survival and development of enterprises must be supported by enough profits.

Under such a big trend, in the near future, only those brand enterprises that have high added value and high profit margins can survive in a second tier city. If you don't believe it, then you will observe the current commercial streets in every city, and see whether the rent can be rents here and the shops are looting the brand or bulk traders.

For those shoes and clothing dealers who have low profit, low value and no brand, their meager profits will cause the rent of the shops in the commercial street to be unable to bear in the future.

The need to cope with competitors needs to be eliminated.

With the branding awareness of several major shoe and clothing distribution centers in Zhejiang, Guangdong, Fujian and Jiangsu, the manufacturers have begun to substantially pform their original wholesale sales network in order to survive and develop. In such a large environment, shoes and clothing agents have also experienced the third wave of pioneering business in the brand chain operation mode after experiencing the two business models of stalls and wholesale markets.

Unlike the previous two entrepreneurial environments, with the rapid development of China's economy, the leaders of this venture are a group of agents with courage, knowledge and accumulation of first gold and strong economic strength.

They rely on courage, courage and strength to show that they are more aggressive, faster and more aggressive than their previous competitors. They are constantly plundering the limited market resources such as brands, talents, pavements and so on. These are not only external competitors, but also the excellent performance teammates in the interior, who are constantly deducing one after another wealth legend, and also bring unprecedented pressure for survival to the dealers who are still on the waiting list.

The relativity of competition can not make those dealers who are still wandering away from the outside and do their best, forcing you to be forced to fight even if they do not want to take the initiative to attack.

You can only make such a choice: "to do or not to do"?

Do you spell it or not?

To do or not to do? "

For the rest of this period, we will continue to discuss other reasons why dealers must act as brand agents.