"Shennong Girl" Min Lian Ke's Pioneering Legend

Min Liankun, 41, is very easy-going, and her first meeting will be attracted by her simplicity and sincerity. In conversation, she never shy away from talking about her knowledge and experience, and modesty and learning are still reflected in her speech. During the chat, she could hear her hearty laughter from time to time.

Min Liankun, who grew up in the rural area of Yichang city in Hubei Province, was born poor, but broke through a great cause with his strong and persistent character.

　　 Wonders of Shennong

The Shennong girl who nurtured Hao Ran's atmosphere

The famous Shennong mountain group known as "Central China ridge" is known as "green treasure house". Here, the ancient trees are towering, Aoto Mie, Cui Zhang standing upright, lush and beautiful, and one of them is "stunning forest sea". It is the spirit of Shennong mountain, the cream and dew, which nourish the unique personality of Min Liankun's manliness, courage, generosity and simplicity. She carefully studied and created a pure natural "essence plant drink", and produced a commendable pioneering legend.

Min Liankun, a Shennong girl, was born in a poor peasant family with seven sisters and poor family. The hard environment stimulated her early entrepreneurial aspirations and beliefs. At the age of 18, she resolutely ended her studies, walked out of the mountain gate, entered a food factory, and entered the road of life. At the age of 20, she started her own individual food processing factory on her own two years of accumulated wages and borrowed 2000 yuan. She worked hard for ten years and accumulated about 2000000 yuan in assets. Envy In the age of 10000 yuan, she was called a big boss.

　　 Gastrodia elata plantation

Almost let her return to Huang Quan.

The first venture won the first pot of gold, which made her full of ambition and ambition to make her career bigger and stronger. So she began to enter the Gastrodia elata plantation industry.

Shennongjia area is especially suitable for planting Gastrodia elata and its quality is excellent. In 2000, with the rise of Gastrodia elata Blume on the market, she shifted the focus of work to Tian Tian Ma, and she did not know this transformation, which made her fall into the abyss of abyss.

The original selection of Gastrodia elata is due to the fact that the sky is as expensive as gold, and a kilogram of fresh gastrodia tuber is sold for more than 60 yuan, which is still in short supply. Under the seduction of the beautiful market prospect, she founded a Tianma planting base, and invited experts from Gastrodia elata to do technical guidance. Many people also wanted to follow her to grow Gastrodia elata Blume, and invested about 600000 yuan of funds. Min Liankun is a hard-working man. She lives at a planting base, whether it is hot or cold, or a storm. When faced with sunburn, people became thin and tired. Two years of growing labor made the 30 year old fair lady look like a 50 year old peasant woman.

However, the market price of Gastrodia elata bluntly dropped sharply from 60 yuan per kilogram to 1 yuan, and the seed also dropped from 400 yuan to 10 yuan per kilogram. Sudden changes in the market almost cost her about 1000000 yuan savings and investors' about 600000 yuan investment.

For a time, investors came home, and some even moved to her home without coming. She felt an unprecedented loneliness and despair. In desperation, she wrote a suicide note. She spent the night wandering around the reservoir alone. A cool breeze blew over, and a shiver woke her up from her nightmare. Before her eyes, she saw the scene after her death. She saw her old parents white haired man sending the black haired man's grief. She saw her little daughter pulling her father to her mother, and saw her husband's painful eyes. She felt a tingling in the back of her spine. It was an investor poking her spine. "No, I can't die! There is no way out for people. I don't believe that a big world will have no way out for me. She tore away the suicide note, straightened her hair and arranged her thoughts. She wanted to stand up again.

The first thing she wants to do is to give investors an account. According to the contract, the losses caused by such a non human factor should be borne by the investors both at risk of 50%. However, Min Liankun did not deal with the original contract. She took all the losses herself, and returned the investors 30% plus profits. {page_break}

　　 Development of Gastrodia elata processing industry

Arduous entrepreneurial hardships

Looking at piles of hot summer Gastrodia which once thought "gold", she pondered how to find a way out for these babies who brought disaster to them.

In Shennongjia and surrounding areas, people often use Gastrodia elata to cook chicken soup, stew fish heads and make hot pot. This reminds her of her many years of practical experience in food processing: making Gastrodia elata Blume food should be an easy task. To do so, such a concept of "developing Gastrodia elata industry and benefiting human health" was formed, which led to the second industrial transformation of Min Lian.

The transformation of Gastrodia elata into food has been going on for several years. In the meantime, she raised funds, built factories, purchased equipment, and issued documents. She soon issued a series of Gastrodia elata food products, and declared four national invention patents, and the company passed ISO9001 international quality management system certification and HACCP international food safety system certification.

Min Liankun thought that the development of Gastrodia elata food was the same as usual food in the past, so long as it was produced, it could immediately enter the market. However, when she put the Gastrodia elata products on the market, she knew that the Ministry of health had expressly stipulated that Gastrodia elata belonged to the materials for health food, and the number of health care certificates needed to be listed. The stock of products can not be realized in time, and the loan of a Bibi fund must be repaid. The pressure is like a huge rock on her shoulders, pressing in her mind, pressing her to breathe. Min Liankun, who was troubled by the financing difficulties of small and medium-sized enterprises, was particularly impressed because the two venture capital loans were borrowed from her friends and family in 5 years. They even mortgaged their houses to banks to help them borrow money. In the 5 years, Min Liankun saw enough of her face, listened enough to make fun of it, said good words, and smiled. She often bitterness and bluntly exclaimed: "I wrote the word" best and best "two words in 5 years. It can be imagined how difficult it is for min lian to start his own business, and how much pressure and anxiety he carries.

She has passed through a death test, but has not fallen back. She knew she had no way out, and now she had more expectations and responsibilities. While waiting for approval of Tianma health care, Min Liankun, a keen Shennong girl, not only lost his way, but also had clearer thoughts, broader vision and more ambitious goals. He turned the tide of technological innovation and opened up the research and development journey to wild rare plant drinks.

　　 Creating plant essence industry

She exhausted her energy.

While researching and developing Gastrodia elata health products, she repeatedly studied food hygiene law and food industry regulations and standards, especially after recognizing the concept of "medicine and food homology", and made a deeper understanding of the classification and classification of food and medicine. This reminds her of the development of wild rare plant drinks, and identifies 3 aspects: first, to develop wild plants; the two is to extract the essence of plants; the three is to differentiate products.

Min Liankun grew up in the mountains from an early age. He often went to the mountains to dig wild vegetables and pick wild fruits. He naturally knew and knew many kinds of wild plants and fruits in the forest. She inspects all the drinks on the market and finds that no wild plants and fruits are used as raw materials. So she sent home plants and wild plants to relevant departments for testing. It was found that wild plants contained no drug residues, and the vitamins and amino acids, calcium, iron, zinc and selenium in wild plants were higher than those planted artificially. This strengthened her confidence in developing wild plant drinks.

In Min Liankun's further investigation of the domestic and overseas beverage market, it was discovered that western developed countries used the extracted plant essence to make drinks, which was easy to absorb nutrients and was greatly loved by consumers. This reminded her not only to extract the essence of plants, but also to extract them from wild plants. In order to realize the differentiation of products, under the guidance of the idea of "medicine and food homologous", she was determined to produce a kind of dietetic drink with anti alcoholism and detoxification after market research. So, according to the classification of "medicine and food homologous", according to the role and characteristics of various plants, she collected wild plants from the mountains and extracted plant essence, and began a new round of arduous research and development journey.

For a person who has never read a biological profession, it is not easy to develop a high-grade plant essence drink. To this end, she studied economics, management and biology at Tsinghua University. During this period, she was instruct by some biological experts, and she was eager to learn management and biological development knowledge. In practice, she learned and studied, and spent more than 4 years on the development of plant essence drinks. She spent hours and hours without holidays. She often stayed in the laboratory for dozens of hours.

During this period, she only had a variety of plant essence, only scales, only measuring instruments, no hunger, no fatigue, no husband, no daughter, no parents. On holidays and parents' birthdays, the sisters meet to see their parents. She is unable to walk together because of the test. The sisters complained that her heart was too ruthless and not filial piety. She thought that she could better repay her parents if she had succeeded, but she never expected that her persistence and obsession would cause her irreparable pain. Last April 24th, her mother was in danger. When she reached her mother's bed, her mother was on the mend. Min Liankun fell down on her knees and sobbed at her mother's face. She had always regarded her mother's departure as "the most permanent pain and regret in her heart." {page_break}

　　 Plant beverage research and development success

　　 Enhance the value of life

Turning mother's memory into the power to develop products, Min Liankun even more selflessly invested in the development of plant essence drinks. In the first 7 months of the product launch, she hardly slept all night, and she collapsed into the laboratory several times because of overwork.

In order to verify the effect of detoxification and detoxification of a thousand cups and few plant essence drinks, she kept drinking half a kilo of liquor at a gulp and drank a bottle of drink at the same time. After half an hour, she was drunk to vomit. After sobering up, she checked the data and adjusted the formula. Do it again, try again, adjust again. After repeated tests, she was satisfied until she felt comfortable after drinking half a kilo of wine.

Later, let friends and family experience, according to different groups of people, different amount of alcohol, the results prove that if drinking at the same time drinking this kind of drink, small amount of wine can increase the amount of alcohol, drink high alcohol can relieve thirst, vomiting, headache, fatigue and other phenomena, and drink the drink 3 to 5 hours to achieve the role of intestinal metabolism. She sent the product to the national quality inspection department for testing, and all the indicators of her products were all in line with national food hygiene standards. Tested by the school of Basic Medical Sciences of Peking University, the product contains 17 kinds of amino acids and many trace elements that human body needs. After thousands of people experience extensively, feedback feels very comfortable. Time and time again, she finally succeeded in the development of the anti alcoholism plant drink.

In December 2008, Min Liankun sent good idea plant essence drink to 5 star rated hotels in the market, offering about 2000000 products for consumers to enjoy free of charge, and received the recognition of high-end people in Beijing, Shanghai, Wuhan, Hongkong and South Korea. In only two months, the order quantity is more than 1 billion 100 million yuan. Because the material of good quality products is a variety of wild plants selected from the virgin forest area of Shennongjia, most plants grow in the cliff of deep forests and mountains, and the quantity is very scarce, which leads to the shortage of raw materials supply. In order to ensure the pure natural "authentic" quality of the products, the company's products can only be sold with fixed production and planned supply. According to the quantity of raw materials available for production in 2009, only two hundred million of orders can be supplied, which is difficult to meet the needs of many customers. After the advent of the product, she has established five positions for product marketing: first, product market positioning; at present, only five markets in Beijing, Shanghai, Wuhan, Hongkong and Korea are developed; second, the positioning of sales channels is only for high-end hotels and special supply units in five major markets; third, selling price positioning, the company will implement unified price and direct selling, unified price supply in the whole country, fourth, quantity positioning, only 200 high-grade hotels and 10 special suppliers in five big markets; fifth, product marketing positioning, only direct sales, exclusive supply from company offices, no external investment, no special stores, no circulation market.

Although the product is not listed for a long time, many feedback effects are unexpected to Min Liankun. At one time, the reputation of "thousand cups of plant essence and the revision of human sub-health" was widely spread in the industry. Min Liankun said with emotion to reporters: "my efforts over eight years have not been wasted, and my hardships can be exchanged for human health. This is a great gratification for my life."

Min Liankun, a busy day at Dongcheng District office in Hubei, Beijing, east suburb of Min lane, Hao Zhi multi biotech development Co., Ltd., is still listening to the phone when she gets off duty. Since the end of last year, when the company's new plant essence drinks were put into the Beijing market, Min Liankun's phone calls were very busy every day. Most of the phone calls were good feedback from friends to her new products, which brought great psychological comfort to many people who had gone through many hardships.

Reporters in touch with Min Liankun's entrepreneurial experience, moved by her Shennong girl's will, courage and entrepreneurial spirit. "There are not many more miraculous examples after similar failures in the world; those who struggle to climb to the top of the mountain after falling into the abyss are few but rare." Min Liankun does have a brilliant point, but because of the limitations of the text, he can only write a few words.