Binary Stars: The Pioneer Of Quality Culture

"Double star quality, I want to manage, in order to secure gold rice bowl", "quality of work is guaranteed, product quality is life", "quality win gold award, market wins praise", "dare to innovate dare to exceed first class, strictly grasp quality tree, good image"...

Entering the double star group, we see a slogan of quality management culture in the workshop, which makes people feel the strong quality management culture atmosphere of the two stars.

Wang Hai, President of the double star group, said that double stars create famous brands and development.

Corporate culture is an atmosphere of an enterprise. It is the values, codes of conduct and direction of progress of employees.

Similarly, quality culture is the highest level of quality.

Quality is the foundation for the survival and development of an enterprise.

Quality culture has objectivity.

The quality culture of double stars has the characteristics of the times, and it changes with the development of the times.

In the new market competition, Wang Hai proposed the highest standard of "integrity management and integrity". It pointed out that "honesty is the soul of market economy", "quality represents character, quality represents conscience and quality represents emotion".

If it is guaranteed, instead, if it is just as a slogan, it can not be pushed down to do the body, and can not be self portrayal in the mirror. How can we convince people and manage good people? Therefore, we should grasp the core of "quality of work", and summarize and innovate the quality management from the perspective of education, from the height of famous brand, and organize the exhibition of "three quality" exposures of work quality, product quality and service quality, carry out the binding system, accountability system, paying system, educate with quality culture, and constantly improve the quality consciousness and ideological level of leading cadres. As a manufacturing industry, regardless of shoes, tires or machinery and clothing, people's feelings and emotions in work directly affect the "three qualities". The quality of our work is to manage people and manage them well.

Wang Hai, President of Binxing group, interpreted the connotation of quality concept as "quality view", that is, "quality includes work quality, product quality and service quality", and stressed that "in the" three quality ", the quality of work is the core, the key, the foundation, the guarantee, the key and the overall situation.

Wang Hai's theory of "three qualities" is of great practical guiding significance for understanding the core position of the quality of work in the market business war, for scientifically grasping the strategic thinking and methods of market competition, improving the overall competitive strategy and winning the modern business war.

In the brutal market competition, the brand has become a sharp weapon for competition. The brand determines and affects the survival and development of the enterprise. The main reason for the brand is to improve the quality of the products and service quality by improving the quality of the work. This shows that if we want to implement the brand strategy, brand building and create brand assets, we can create the "brand bomb" in the market economy and make the enterprise remain invincible. Only by strengthening the quality of the work, improving the quality of products and promoting the quality of service.

The quality of work is the premise of creating the "brand name" atomic bomb, and also the key and leading factor to give play to its "nuclear power".

Over the years, double stars have always asked quality to be the first place, and put forward the concept of quality management, that is, doing well the quality of products is the best way of doing good and accumulating virtue.

With the increasingly fierce market competition and soaring prices of raw materials, Wang Hai, President of Binxing, proposed that "improving product quality and achieving zero quality defects are important measures to digest unfavorable factors".

"Zero defect" management expresses a determination never to compromise with any practice that does not meet the highest requirements.

It requires people to work hard to achieve the "zero defect" realm.

"Zero defect" is not tested, and inspection can only reflect the result of the matter, and it is a matter of checking afterwards.

With the idea of "zero defect" to prevent and operate strictly, some defects can be prevented. Only when we establish the idea of "zero defect" and operate strictly can we produce the quality of "zero defect".

Only by establishing the idea of "zero defect" can we produce high quality products and win market recognition.

Under the guidance of the "zero defect" quality management concept, the units of the double star group are writing on the "strict, high and detailed" work. With the help of "zero defect" thought, we should combine the work of "soft rubber, hard management", "hard machinery, fine management", "small commodities, dig out management" and "quality push back management", and do a good job of self checking and mutual inspection.

The quality culture of double stars is neither mysterious nor empty. It is a great truth that the two stars groped in the market. It is precisely because binary stars actually weigh the quality of double star culture in practice that they are willing to observe and practice.

In 2000, the two star group was awarded the title of the national user satisfaction product. In 2002, President Wang Hai was awarded the "national advanced quality management personal" and the "double star group", which was awarded the "advanced national quality management unit". In 2006, the double star sports shoes were awarded the title of "the ten quality brands of China's industry", and the two star sports shoes were awarded the title of "the ten most credible innovative products of the national enterprises".