The Workplace Whisper Of Beauty President Yan Xu
There are always some people who can give us directions.
Maze
There are always some outstanding people who can become our learning goals and contribute their systematic experience through the form of books.
Front
Tsingtao Beer
Global marketing president
Yan Xu
And the monograph "I struggle on the most cruel battlefield" is the focus of this period's high-end reading.
Before the age of 20, Yan Xu was an athlete. When he was 20 years old, Yan Xu entered the Institute of physical education of Wuhan University. He studied sports management and graduated from university.
A stay for ten years, in 1998, by the Qingdao municipal government and Tsingtao Brewery Limited by Share Ltd open recruitment, Yan Xu became the first batch of Chinese state-owned enterprises to recruit professional managers, Yan Xu created Tsingtao Brewery brand expansion, Tsingtao Brewery created the "marketing Iron Lady" Yan Xu.
Yan Xu was the first Chinese female entrepreneur to enter the lecture hall of Harvard Business School.
After reading "I struggle on the most cruel battlefield", we summed up the following
Workplace
Whisper.
1. make your own life.
director
No matter what happened yesterday, and no matter what the situation is now, in order to change the state of life, we must establish the belief that we should be our own life director.
Only by having different ideas can we have a unique world.
We once recommended Peter Buffett's "to be yourself: the gift of the son of God Buffett to his son". Buffett also taught us to listen to our inner voice, choose our own direction of life, and return to our true self.
Frost, an American poet, once sighed, "there are two roads in a forest.
And I chose one with fewer traces, which has decided the way of my life.
It can be seen that such a choice is a choice from the heart.
Know yourself and know yourself before you step on your personal platform and beat.
How many people around us do not go to retirement to do what they think is the most meaningful work, let alone the realization of their ideals.
We often hear complaints about "no chance." how many people know themselves clearly every year when millions of graduates recruit to the scene?
Even if we work for many years, people will be unable to find directions.
Opportunities are for those who are prepared, and opportunities will not be greeted by us when they come. Yan Xu's experience tells us that, as long as a job is the best way to start, the task of executing superior is the opportunity.
The choice of platform is not based on the amount of money.
Yan Xu chose the latter in the Zhujiang Beer which only three years ago with the monthly salary of 800 yuan Wanbao electrical appliance and the monthly salary of more than 200 yuan. For the simple reason, she had the honor to see the factory leader in the interview. Her amiable attitude was full of hope, thought and insight for the future of the enterprise, so that she could also produce the future.
Longing for
。
In your own work, Peter Drucker also said, "if two jobs are in front of you, a boring but high salary, and another meaningful, but very low salary, how will you choose?
I will choose the low salary. "
2., do not take the "broken road", need to "focus".
Some people are always enthusiastic about starting a job, not doing a few years, changing jobs, or even changing an industry.
After a few rounds, looking back, a lot of time is wasted on the road.
Their life is like a broken road. They did not fix it for a while. They did not insist on going, but opened up a new path.
People will not only do a job in their whole life, but sometimes too much choice means no choice.
Yan Xu's career experience tells us that they are not the result of lack of willpower, but because they do not know how to use focus to ignite life.
Focusing on the first is a physical phenomenon, and later becomes a business idea.
It is also explained that "the sun is a powerful source of energy that shines on the earth at kilowatt hours per hour, but if it stays in the hot hours for a few hours, it will not get sunburned if only a sun hat is used."
Laser is a weak energy source. The energy of a laser beam is only a few watts, but with this beam, we can cut diamonds or tumors.
Obviously, enterprises need to focus, and personal development needs more attention.
Of course, focusing is not equal to sticking to a position, but whether the selected platform has internal continuity.
The road to entrepreneurship is very cruel. Tomorrow will be even more cruel. The day after tomorrow will be beautiful. Unfortunately, many people will give up before the dawn of the day after tomorrow.
Holding on to your teeth and persevering, you will have the chance to see the dawn of hope.
Focusing and insisting is also a successful shortcut that Yan Xu summed up through the brutal battlefront.
3. quick trial and quick execution, the workplace needs speed.
"Trying is innovation.
Nothing is worse than failure. "
In her book, Yan Xu wrote, it is true that the joy of victory is willing to enjoy, but if it is only limited to thinking, but not taking a step, how can pie fall from the sky?
Theory is always static, it will not tell you exactly how to do it, the actual operation is much more complicated, but as long as the strategy is clear and the strategy is in place, there is nothing impossible.
As leaders, making decisions and issuing orders at most account for only 10% of their duties. The remaining 90% are going to try every means to carry out the implementation of the plan; acting as a grass-roots manager or ordinary employee, immediate action is the best response.
That is, the combat power determines the war situation, and the resources are not enough. It can be integrated in the dynamic process, and if there is no immediate combat strength, it will not win the battle with abundant equipment.
If we are eager to succeed, do not be afraid to try.
To be afraid of trying is to refuse to grow.
Only by trying, can we know who we are and what we are trying to achieve.
On the road of growth, it is not a step to widen the sky, but to widen the sky further.
If you don't take the initiative, you will be forced to give up the initiative and choose passivity if you are influenced by the compromise or sophisticated people.
Perhaps, thanks to her 12 years of athlete career, she has a deeper understanding of the importance of speed and efficiency. In the 23 years of her fast track industry, she has been adhering to the principle of speed winning.
We often watch sports programs, and on the playground, athletes suddenly start off after hearing the shots, even though we leap and the high altitude toss, we are deeply impressed. They are pursuing speed and winning by speed.
In our life, no matter what we do, we need to respond quickly and efficiently to the tasks assigned by the leaders. We should find out favorable markets or potential customers that we need to rush out quickly and react quickly, otherwise the market will become the bag of competitors, and customers will become the source of efficiency for our competitors.
In today's economic era, the competition between enterprises is not necessarily big fish eating small fish. Today's small fish also have the chance to become tomorrow's big fish, but it must be "fast fish eat slow fish" arena, the fast punching little guy must be able to defeat the slow moving big guy, as fast as lightning, it will burst out amazing power in an instant.
"Higher, faster and stronger" is not only the famous motto of the Olympic Games, but also the rule of enterprise operation. Enterprises always like people with speed.
Marching with the pace of knowledge renewal, breathing is as natural as learning.
To improve our ability to respond quickly is not to accomplish the tasks assigned by our superiors, but to fundamentally pform our own qualities.
We should be grateful to those who share our experience with us so that we can benefit from life and in the workplace.
But reality is like Yan Xu told us that there is no shortcut to success.
We need to learn from others' experience, not just understanding, but more important than understanding.
If we don't get into the water, no clever coach will teach us how to swim.
No matter who's experience allows us to learn, no matter whose method is worth learning, we must ultimately try our own down-to-earth approach, practice, implement and execute, and the dream will come true.
The private language of the president of a beautiful woman also needs to be carried out to play a role.
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