Features And Functions Of Paper Display Rack

The paper shelf and display shelf (Chen Liejia) have the following characteristics besides the traditional shelf and display shelf (Chen Liejia) function:

The appearance of the paper display rack can be printed in color, which is excellent. Advertising carrier ;

The paper display rack is all (or mainly) made of printing paper and high hardness cardboard, enough to carry promotional items and comply with strict environmental requirements.

It can be applied to various large-scale promotional activities, stores, shopping malls, exhibitions and so on. Patterns, colors and shapes can be freely innovating in design, and the propaganda effect is excellent.

Light weight, flat and stacked, saving transport logistics costs, can be used repeatedly.

It is economical and extremely practical, and sellers are used up. If the factors such as product appearance and pattern are improved, it is convenient to discard the recycling department.

Different materials can be selected according to the requirements of customers and carriers, and can be combined with other materials (metals, wood, plastics, etc.) to form a mixed structure exhibition rack.

It is convenient for the supplier to deliver directly from the place of origin to the final shipment. Sales Office Unpacking and selling, saving the cost of repeated stacking and loading.

The paper shelf / paper display rack has high economic value. It has the function of attracting customers and promoting products for any commercial form. At the same time, it also has the function of improving the image and reputation of enterprises. The paper shelf / paper display rack has the following functions:

　　 New product notification

Most of the paper shelves / paper display shelves belong to the advertisements for new products. When new products are on sale, cooperate with other mass media, and use paper shelf / paper display rack to promote sales activities in sales places, which can attract consumers' sight and stimulate their desire to buy.

　　 Attracting customers into stores

In actual purchases, 2/3 of people make temporary purchase decisions. Obviously, the sales of retail outlets are Customer flow In direct proportion. Therefore, the first step in the promotion of paper shelves / paper stands is to introduce people into shops.

　　 Lead customers to stop

How to attract customers to pay attention to products and interest, the paper shelf / paper display rack can attract customers' attention by its new patterns, brilliant colors, unique ideas and so on, so as to stop and interest in advertisements. Ingenious and noticeable paper shelves / paper display stands often have unexpected effects. In addition, on-site operation, trial samples, free tasting and other forms of live advertising can also greatly arouse the interest of customers and induce purchase motivation.

　　 Promoting final purchase

Stimulating customer's final purchase is the core function of the paper shelf / paper display rack. To this end, we must seize the customers' interest and excitement. In fact, the induction work in front is the basis for the final purchase of customers. The purchase decision of customers is through a process. As long as we do enough work in the process of promotion, the result is naturally generated.

　 Substitute salesmen

The paper shelf / paper display rack has the reputation of "silent salesmen" and "most faithful salesmen". Paper shelves / paper display shelves are often used in supermarkets, and supermarkets are self selected shopping. When supermarkets are faced with a lot of goods, consumers can not afford to start off. A good paper shelf / paper display shelf placed around the commodity is faithfully and continuously providing commodity information to consumers, playing a role in attracting consumers and contributing to their purchase determination.

　 Create sales atmosphere

The use of paper shelf / paper display rack strong colors, beautiful patterns, outstanding shapes, humorous movements, accurate and vivid advertising language, can create a strong sales atmosphere, to attract consumers' attention, so as to generate impulse buying.

　 Enhance corporate image

The paper shelf / paper display rack, like other advertisements, can play a role in establishing and enhancing the corporate image in the sales environment and maintaining good relationship with consumers. The paper shelf / paper display rack is an important part of enterprise vision recognition. Retail enterprises can make shop labels, standard words, standard colors, corporate image designs, publicity slogans, slogans and other forms of paper shelf / paper display rack, so as to create a distinctive corporate image.

　 Holiday promotion

The paper shelf / paper display rack is an important means to promote holidays and holidays. In various traditional and modern festivals, paper shelves / paper display shelves can create a joyous atmosphere. The paper shelf / paper display rack has played an important role in the holiday sales season.