The Fashion Of "Alliance Movement"

In fashion generation and dissemination, it runs through industry chain Every aspect of the upstream and downstream is the protagonist, and their creativity and thoughts radiate into all aspects of the consumer chain. In these processes, fashion should be an overall form instead of being confined to a certain node in the industrial chain, such as the terminal brand that is too rigid in the industrial chain, or the selection of several star designers in isolation, or the overnight glory of several shows.

In this sense, China Fashion Alliance The purpose of fashion publishing activities is more clear. Fashion "essence, spirit and spirit" can not be cast one day. With the continuous evolution of brand strategy and technology strategy at the whole industry level, fashion elements and creative highlights have gradually penetrated into the textile and garment industry from the consumer end and the brand end.

Through effective platform strategy, relying on the design language and creative expression, we should strengthen the understanding of interaction between the upstream and downstream of the industry chain and the interaction of trade resources, and then form the "alliance" strength and the "group" atmosphere, which is the value of the fashion alliance released by China Fashion alliance.

　　 Cohesion of the power of "alliance"

Having different fashion atmosphere from Beijing, Shanghai's fashion appeal has another atmosphere. The influence of Shanghai fashion week has gathered the popularity of the city, and has also cultivated the first generation of fans for China's fashion alliance.

Following the first fashion launch in Shanghai in October 2010, the Chinese fashion alliance will again visit Shanghai in October this year, bringing the fashion publishing series with the core of the cutting-edge designer release and the second China Fashion Industry Forum. In the fashion alliance's release in October this year, the cutting-edge designer, the collective appearance of the representative group of Chinese new generation consumption, will become a new highlight of the publishing activities.

The great value and business opportunities of the Chinese market are undoubtedly the core of global business concern in recent years. As China's young consumers gradually become a consuming force that can not be ignored, China has entered the third peak of consumption in history, and the consumption structure has also undergone historic changes.

According to statistics, at present, there are more than 300 million consumers in China between 18~29 years old, whose consumption is characterized by heavy individuality, heavy fashion, and willingness to pay for it.

One by Cenozoic era The consumption group is the consumption era of important audiences, which means that the non functional demand of commodities, such as brand and personality, will become the dominant factor of their consumption. Meanwhile, the designers of commodities are not only the designers of commodities, but also the components of the hidden value of commodities, and become the spokesmen of commodities and part of the consumption of commodities. Therefore, the brand of new generation designers and designers is being paid more and more attention and become an important embodiment of Chinese fashion strength and fashion value.

In this group, some of them already have their own stores and consumers. Some people have their own unique product export channels in the industry. These former elite designers, who are known for their new cutting-edge, each have their own design style, but pay more and more attention to the power of "alliance".

China Fashion Alliance keen Aware of this trend, at the very beginning of its establishment, the cutting-edge designers were regarded as their important organizations, attracting more than forty newly emerging designers to become their signing designers, and will launch a new design and release Series in the fashion publishing activities in October this year, showing the value and potential of the new generation of Chinese fashion to the industrial level, consumption level and communication channels.

Famous designer Xie Feng once said, " fashion week The popular fashion show as a representative should be a platform for brand integration. If the audience sitting on the spectator is guided by the consumer, the influence of this trend will continue, and consumers can directly support the brand market. The media audience can also cooperate with the brand within half a year after the show, such as various band and form reports, which will help the brand to have a certain influence.

The announcement of China Fashion alliance is the same. Agglutination has calorie, and the new generation of "post-80s" design force represented by cutting-edge designers is acting.

　　 Fashion discourse right

"Gaining the added value of the industry by gaining the right to speak in fashion and achieving the healthy development of the industry should be the way for the development of Chinese garment enterprises in the future. If an enterprise wants to have the fashion discourse power in the field, it must take the creativity and innovation as the core competitiveness of the enterprise development, which is not only conducive to increasing the added value of the textile and textile enterprises, but also to the industrial products related to the public lifestyle, such as household goods, electronic consumer goods and automobiles.

Du Yuzhou, President of the China Textile Industry Association, said that after the rapid growth in volume, China's textile and garment industry is changing from traditional manufacturing to service manufacturing and creative manufacturing, from "made in China" to "made in China", from "world processing plant" to "fashion birthplace".

In this year's fashion announcement, we have gathered the leading textile and clothing brands and enterprises in China, such as the ambition group featuring cold resistant fabrics, the top textile with high grade jacquard, the Dan Mao textile recognized by women's fine wool spinning industry, and the domestic fashion cowboy pioneer brand Wolf Road.

Act as Textile and clothing The representative brands in different categories and industries will rely on the platform of China Fashion alliance to strengthen the combination of upstream and downstream industries, and jointly interpret the right to speak in Chinese fashion.

During the fashion release, the second China fashion industry forum will also focus on "global context and Chinese value". From the industry, fashion brands, professional institutions, retail channels and other well-known experts will focus on "China, the international fashion capital is far from us?" The three topics of "fast fashion mode of thinking and discussion", "consumption new generation and future Chinese fashion" are discussed together to jointly see the realization of China's fashion value.

Whether it is the appearance of the cutting-edge designer group and the representative brand of China's textile and clothing, or the centralized discussion of the Chinese fashion industry forum, there is no doubt that "Chinese fashion" will form a value chain in the textile and apparel industry and the mass consumption field, thus promoting the embodiment of Chinese fashion value in the local market, and passing the strong pull of the local market to the global consumption chain.

In this sense, China's fashion alliance's fashion publishing activities will be an important milestone in the development of China's fashion industry on the theme of "Chinese values in the global context" in 2011.