Wan Qi Group's Men's Wear By Way Of Concert Will Expand Its Influence.

In September 10th, the biggest concert in Fanchang County was held at the Anhui County Sports Center. Han Hong, Rene Liu, letters, Lee Jung Hyun, Ji Minjia and other stars gathered, thousands of people together. This is the largest activity in Fanchang County, ranked first in the economy of Anhui county. It is also the first carnival of the city after the completion of Fanchang Sports Center, which has aroused public concern.

The behind the scenes force that led to the gathering of the big players is the banner investment group and Anhui. Red Eagle Technology Co., Ltd., and in brand promotion, Wan Qi group's "Bo Xiang" independent men's wear brand, won the biggest brand promotion value. At the opening of the party, the grand show of men's dress will be on the stage. It's a new urban casual menswear for the 25 to 45 year old. When he was founded, he had successfully deduced the value of fighting spirit.

This is a large scale. Crossover Marketing Fu Hongyu, general manager of Mr. Bo Xiang, believes that both Han Hong and Rene Liu have a good reputation and image in the performing arts world. They are able to help their brand with their good image and perform in the biggest concert ever since the biggest concert in Fanchang. This is not only a promotion of the brand, but also a reflection of the social value of the men's clothing. This will establish the influence of the men's clothing on the brand building of the local economy.

The innovation of brand promotion is also the innovation of men's clothing marketing and promotion. As an independent menswear brand, based on the sun village, the famous export town in the first garment town of Anhui, the brand added value of Bo Xiang attracts the attention of the market, while the performance on the grand stage has won a lot of praise.

Except for the star concert. Extension Platform, Bo Xiang in the construction of marketing channels, also actively explore, bold attempt. In e-commerce and TV shopping, Bo Xiang has begun to contact with e-commerce enterprises in Shanghai, and has reached an intentional cooperation to sell online many large portal e-business platforms online, while in another new channel of TV shopping, the future men's clothing will create a separate production line, tailored for TV shopping consumers.

In the apparel industry management mode, agent resources and franchisee resources have always been the two main forces in the development of garment industry. Channel terminals have always been the battleground of men's clothing enterprises.

In the past, most of the magic weapons for men's clothing enterprises to join in the business were the support and confidence of dealers to support brands by bombing advertisements and celebrity endorsements. After decades of development, today's men's clothing industry has entered the era of brand operation. Brand enterprises, agents, distributors and franchisees are constantly upgrading and upgrading along with the development of the market. The latter is more rational and more capable of choosing brands, and the channel expansion of the former needs more and more support and integration innovation. The horse race enclosure has become the mainstream investment mode. The brand of the same camp not only matches the popularity and reputation, but also compares the preferential degree of the investment promotion policy.

"We will be right. Franchised brand To make a comprehensive audit consideration, some well-known brands are high, but the investment threshold is relatively high, and the support offered is also limited. In the era of full open competition, we have more choices. " General manager Fu Hongyu said. "Bo Xiang applied a new mode of channel development, fully embodies the strength of the enterprise."

And before the concert began, the "China" dominated by Bo Xiang. Garment industry upgrading "Summit Forum on brand development" was held in Fanchang, and officials from the industry, University and Research Institute jointly discussed the development of garment industry and brand enhancement operation mode. And the development mode of Bo Xiang has won the unanimous praise from authoritative experts from the clothing industry. It is considered that the way of the company is the direction of the transformation and development of the Sun Village garment industry in the future.

With the change of the times, the way to expand the channels of men's clothing industry needs to be upgraded in an all-round way in order to deal with more intense brand and market competition.

Taking innovation as the way to expand the market Bo Xiang men's wear In the future, the competitive edge of the market will become clearer.