Is Haixinsha Expected To Be Transformed Into "Luxury Bay"?

It has been more than a month since the Haixinsha grandstand took off the "temporary building hat". How will Haixinsha develop in the future? It is a leading public interest or a business development? Whether Haixinsha is surnamed "Gong" or "surname" is the most concern and unsolved problem of government officials, experts and enterprises yesterday. Reporters also learned that the Haixinsha performance will normalize after November, and the "Guangzhou characteristic culture meal", which is mainly aimed at tourists, will be launched.

Famous brand exhibition booth to be built

The development of the Asian Games in Haixinsha has been progressed again. The existing low level buildings on the east side of the island are expected to be rebuilt as brands Exhibition Platform, efforts to attract famous brands around the world for image display. The above information was revealed from the Haixinsha project symposium held yesterday.

Haixinsha owners new axis company participants said that after the city planning department adopted the Haixinsha post game utilization plan, there has been new progress in the development of post game utilization. The western part of the island, including the rostrum, has been taken over by the state-owned Guangsheng group. The central part of the island, including the performing arts venues, is still operated by the new axis company, mainly for performing venues, while the eastern part of the island still has no idea who will take over in the future. According to the Haixinsha post game planning adopted by the municipal regulatory commission a month ago, the east side of the island will allow proper development, but the building volume and floor area ratio should not exceed the current situation, and the business function will be allowed to function.

In this field Symposium On the other hand, some people from cultural and creative companies put forward a plan to build a display platform for famous brands around the world to make up for the gap between Guangzhou and Beijing and Shanghai in the high-end consumer goods field. This move can expand the visibility and influence of CBD and Canton Tower in Zhujiang New Town, and promote the development of Guangzhou fashion industry. "Paris, Milan, London, New York and Tokyo, which are the world's fashion capital, are famous for their own fashion platforms." Huang Qiguang, general manager of Guangzhou Pearl River Cultural Entertainment Production Co., Ltd., said: "there are nearly 7 garment enterprises in China, dozens of all design institutes, countless brands of clothing and designers (more than 50% of the top ten designers were born in Guangdong). He suggests setting up "LUXURY BAY" (temporary luxury Bay) in Haixinsha, where a brand will converge.

Liu Jianghua, vice president of the Guangzhou Academy of Social Sciences, reminded that Haixinsha could have parks, performing venues and commercial exhibition functions. They are not completely contradictory. Haixinsha should be of public interest. If there are commercial exhibitions, it can attract more people to come to watch. Increasing the number of people can also improve the effect of exhibition. The development of fashion industry can also enhance the cultural and technological strength of Guangzhou.

Eastern District consider construction of yacht pier

Haixinsha owner and new axis company deputy general Chen Jiang said: "Haixinsha is now a park management, the main purpose is to control the flow of people, at the same time for the Post Asian Games construction and operation to do the basic work, make room for thinking. At present, the bleachers in the western region have been leased to Guangsheng group. The opening stage of the central district is also trying various activities, including cultural activities, performances, business and other activities. At the same time, the old houses in the eastern part of the old army are preserved. Next, we should consider how to combine the development into a leisure base. It is revealed that the eastern district is considering building a yacht pier and developing it into a leisure base.

Xie Haitao, director of the Haixinsha post operation preparatory office, said: "the future cultural development of Haixinsha is mainly the grandstand and stage parts of the island. How to make it continue to become a cultural card of Guangzhou? Like Zhang Yimou's impression series, Changlong circus, Changzhou's spring and autumn tobacco City, and Liu Laogen's great stage, all of them have reference to Haixinsha, but Haixinsha has its own characteristics and can't be copied directly. According to the introduction, Haixinsha will have normal performances after November, not only for the public, but also for the tourists to Guangzhou to dedicate a "Guangzhou characteristic cultural meal". {page_break}

What do we do in the Post Asian Games era? Xie Haitao said, Haixinsha has been divided into three main regions: the functional area, the grandstand, the stage area and the fountain in the western region.

Three ask Haixinsha

Location? "Surname" or "surname"?

The park is turned into a charging park. After the Asian Games, there were many controversies surrounding Haixinsha.

What can Haixinsha do? What can't be done? An official who does not want to be named said: "the climate of Guangzhou's cultural and creative industries is not strong. We should not just regard Haixinsha as a heritage, but be a big and bright business card. Whether a city has international influence, such as London, Paris and Hongkong, is that it is not fashionable at all.

He said frankly, "is Haixinsha really a public space, and if it is a question of how to balance business? People do not have to spend money to enjoy the best things, of course they are happy, but you have to think about how big the financial pressure is and how they can't operate. After all, things are old and need to be maintained, but how to balance them? "

In addition, he also worried: "now that the famous brand is to engage in high-end things, people feel that they are rich areas when they hear it. You may have many reasons, but we must first find out whether parks are compatible with proper operation. If we are to operate, we must first solve this premise, and what we can do and what we can not do. "

Li Yang, a professor at the Provincial Academy of Social Sciences, said: "the use of venues after the Games is a worldwide problem. To return to reason, we cannot make it completely profitable machine." She believes that purely public interest is not sustainable and compatible with economy. She said: "at present, the plan has not yet solved the strategic positioning problem. What role does the government and the market play in the world? Market demand is the most difficult to solve. To allocate profits, all parties can meet the needs of the project. If you can make money in the future, you can consider setting up a fund to buy the consumer for the public, so stop buying tickets.

Function? What resources and advantages can be excavated?

The problem of location is to solve what Haixinsha can do, and the next question is what resources and advantages of Haixinsha's "treasure land" can do.

A number of participants said that Haixinsha should have three main functions: one is the nature of the park, the two is the performance venue, and the three is the commercial exhibition. Among them, Haixinsha's public welfare orientation has been widely recognized.

Liu Jianghua said, "I personally think that parks should not be charged. If the parks are free and open, there will be more people, and there will be exhibitions, so they will see."

"Haixinsha should become a business card and landmark in Guangzhou." Liu Jianghua said that Haixinsha can develop the fashion industry, which integrates cultural and technological, traditional and modern elements. Although it has labor-intensive attributes, it also has the characteristics of knowledge intensive, which plays a leading role in urban industrial upgrading.

The head of a government department also believes that there are many reasons for developing the fashion industry: "the consumption power of the Pearl River Delta is coming up, and Europe and the United States are going on. We have consumption power. Why does IPHONE sell goods? It means that domestic consumption is very strong. The key is that we do not have fashion ideas, and do not conform to the constant pursuit of human nature.

Wang Zichen, director of the development of Guangdong South cultural property exchange project, said that Haixinsha should build a landmark of South of the Five Ridges public welfare culture. "We still do not have the landmark of South of the Five Ridges public welfare culture. Now the public welfare culture landmark is mostly the Civic Square, if done well, it will be the innovative mode of brand enterprises to fulfill their social responsibilities."

Cost? Who pays for free?

At present, how to balance the contradiction between business and public welfare has become the core issue facing Haixinsha. Yesterday, a number of participating experts and relevant departments responsible person said that Haixinsha's public welfare is beyond doubt, the government will certainly consider it, but relying on financial subsidies is also unrealistic.

"People do not have to spend money to enjoy the best things, of course, but think about how much financial pressure is, they do not operate, things are old, they need to be maintained, but how can they balance?" a government official said.

It is a prescription for many participants to transform Haixinsha into sub zones and carry out operation.

"The use of venues after the Games is a worldwide problem. To return to reason, we can not turn it into a money making machine." Li Yang believes that it is impossible to continue to engage in public welfare purely. If we want to be compatible with the economy, there must be a lack of business models and policies. At the same time, the government should also give some subsidies. Li Yang suggested that if the operation project is profitable and profitable, it can consider opening up a fund to purchase services for the public consumption with the fund, and the public do not have to pay the bill. {page_break}

Wang Zichen believed that Haixinsha should be built as an open place for famous brand activities. From the successful experience of free operation mode, if you make people satisfied, popularity will not be a problem. "If we do well in these operations, the operating cost of Haixinsha will be about 40000000 per year, and the problem of balance should be small."

Huang Qiguang also believes that Haixinsha, as a park, does not need to pay the bills, but the government's financial resources are not enough to support free.