Fake Foreign Brands Are Full Of High-End Shopping Malls In Wuxi.

The high-end home brand "Da Vinci" was exposed to the false identity of imported identity, which caused people to criticisms and condemnation of fake foreign brands. For a long time, domestic counterfeit foreign brands are rampant, and manufacturers are selling "dog meat" in foreign countries. The case of domestic counterfeit brands has become a common business phenomenon. Although hundreds of thousands of "Da Vinci" homes are still far away from us, we are surrounded by fake foreign brands. Recently, some readers reported to reporters that a large shopping mall in Zhongshan Road, Wuxi, and the intersection of pre-school Road, many brand counters, which are known as international brands, are actually fake foreign brands produced by some small clothing companies in the mainland. The reporter made an unannounced visit in recent days.

A shopping mall located at the junction of Zhongshan Road and pre-school road is famous in Wuxi, mainly for high-end department stores. It is known as "the largest Sino foreign joint venture shopping center in Jiangsu Province, which brings together many famous international brands that are sparkling with art in the modern consumption field". In recent years, with the upgrading of the shopping malls many times, the shopping center has been upgrading again and again. However, in such a high-end shopping malls, there are many suspected fake foreign brands.

Miss Liu, a citizen of the city, reflected in September 14th that she had been there for a while. Market The two floor "La Fee Maraboutee" counters bought a thin coat worth over 2000 yuan. At that time, the salesperson called the brand Chinese name "Lafite". It was a famous French brand with a history of more than 60 years and enjoyed a high reputation internationally. However, many of her colleagues saw the clothes and said they had never heard of the brand and questioned whether the dress was genuine.

Liu Xiaojie told reporters that she inquired about the brand on the Internet, and there were not many search results. Some of them were only related introductions in the domestic shopping malls. Miss Liu's many friends believe that the brand is the homonym of the famous wine "Raphael", which is the usual trick of many fake foreign brands "near the famous brand". Miss Liu's purchase may be genuine domestic products.

　 Most of the Western logo is "fake foreign brand".

"INSUN", "KOOKAI", "MEACHEAL", "LANDI"... On the morning of September 14th, reporters walked around the mall and found that there were a series of foreign brands. Reporters found "La Fee Maraboutee" counters, reporters saw a lot of clothing. Tag It shows that the origin is "Italy", and the salesperson's recommendation to reporters coincide with that of Miss Liu.

When the reporter said that if the purchase of the brand's clothing, can be marked in the invoice "guarantee imports, a penalty ten", the salesperson immediately said "no". And the reporter wondered. Original import When the customs declaration information was provided, the salesperson said that no customer had ever asked such a request, and there was no such information in the counter. The salesperson also said that some people had not heard of the brand because the brand was stationed in Wuxi in September. {page_break}

In the "MEACHEAL" counter, the salesperson said the fabric was from Europe. However, the reporter's online search found that the brand headquarters is in Beijing, and the factory is located in Yizhuang Economic Development Zone, Beijing. The company has only been established for 7 years. Reporters visited several shopping malls with foreign brands in the mall. Most salesmen admitted to reporters that these brands were actually registered in foreign countries, and were produced by domestic garment enterprises.

　　 Market interests drive the stage for fake foreign brands.

Reporters from the clothing industry insider know, for real international brand, dealers will have a set of strict procedures, if consumers buy, you can check the customs declaration information at the sales counter. Reporters then on the first floor of the shopping mall, "LV", "BALLY" and other front-line brand counters learned that every item of these counters had a complete customs declaration material, so long as the customer suggested, the counter would usually provide.

According to the person familiar with the matter, these fake foreign brands often like to go to high-end shopping malls together. Because for most consumers, the grade of shopping malls is more attractive than that of merchandise. Many consumers think that clothes that spend thousands of dollars in high-end shopping are definitely brand names. Some foreign brands that decorate the atmosphere are more popular with consumers. However, most consumers do not know that it is clearly a brand of domestic production and sales, to register a brand in France and Italy, and then enter a department store to become an international brand, and also to sell a good price.

According to the clothing industry insider, consumers who buy these "fake foreign brands" are often divided into two categories, one is an upstart who has no brand identification capability, and the other two is a consumer who worships foreigners but does not want to spend more money on first-line brands. So how do these fake foreign brands go to the hall of elegance? This person familiar with the matter says that many consumers are worshipping foreigners, and businesses can only be forced to do so. Consumer demand has affected the shopping malls, and shopping malls have become foreign goods only in the process of investment promotion. However, the number of authentic imported clothing brands is very limited, and the mall wants to expand profits, which provides a living space for foreign brands.

　 Counterfeit foreign brands "gilding" trick, controversial but not illegal.

The deceptive techniques used by fake foreign brands can be roughly classified into three categories: one is to deceive the eyes, the other is to claim an international brand, and to claim that it is an international brand; the product is to dare to shout the sky price; the second is a cover up, and thousands of dollars are entrusted to a professional registration company to register a shell company in Germany, Italy and other countries, and then all production and sales are completed in the country, while the publicity is claimed to be "internationally famous brand"; the third one is to steal the concept, for example, some manufacturers claim that their products are imported, but in fact only a component of a small defective road is imported from abroad, and its production line, production standard, main raw materials and all processing procedures are all completed in China. According to

"Although it is not illegal to do so, the practice of hanging foreign brands on domestic goods has the suspicion of deceiving consumers. Many consumers and people in the industry hope that relevant departments can define and regulate this" fake foreign brand "in time. The person familiar with the matter said that domestic brands were registered abroad, which is a marketing strategy for manufacturers. It seems that there is a suspicion of deceiving consumers on the surface, but it is not illegal in the law. Therefore, the key lies in the mentality of consumers, do not think that high-end stores are selling international brands, if the price of a line of brand bought a fake foreign brand, that is to act as a "big head".