An Analysis Of The Advantages And Disadvantages Of The Ten Promotion Strategies

　　 Method 1 discount Promotion

In the sales of the door industry, Discount promotion Often used for tail cargo and dead cargo handling. It is necessary to choose a good time to use discount strategy, otherwise the promotion effect will be half done. Generally speaking, the following opportunities can be offered by discount promotion:

When special holidays such as festivals, holidays, etc. are used, discount promotions are used to attract customers and promote sales.

When enterprises launch new products, they will continue to arouse customers' needs. Sale Quantity, discount promotion can achieve this goal.

* when a competitor takes a sales promotion, discount promotion can serve as a powerful weapon for confrontation.

When product pricing is high, resulting in poor market sales.

To speed up capital turnover and speed up capital recovery

? to reverse sales. Fall Situation

To improve the market share of a brand's products in a similar market.

? to enhance consumers' interest in growing brands.

Analysis of advantages and disadvantages:

Discount promotions can stimulate consumers' desire to buy more or less, while discount sales have greater flexibility, and they can control every step of sales promotion activities. But discount sales promotion can not fundamentally solve the problem of sales promotion, nor can it create brand loyalty. For those who have not yet been recognized, only giving higher discount can attract consumers' attention. Usually, the promotional effect is not ideal. Regular discount sales promotion brand is easy to cause bad impression to consumers, which is considered to be a product of low quality and low quality, but it affects sales volume. 　

　　 Means 2 special promotion

Special sales promotion means direct adoption in the short run. Price reduction The method is to offer preferential prices to customers at below normal prices, so as to achieve the purpose of promoting sales. Because special sales promotion has special attraction and strong visual impact on customers, it is widely adopted by building materials operators. Discount promotions can be seen at the time of special promotion. 　

Analysis of advantages and disadvantages:

When carrying out special sales promotion, we must find a suitable reason for special sale promotion, and we can not let consumers think that products are unsalable or have quality problems before they can reduce prices. It is also a difficult problem to judge the rate of special sale promotion. The scope is too small, the attraction to customers is small, and the sales promotion effect is not obvious. profit The loss is heavy and the gains outweigh the gains.

　　 Means 3 raffle promotion

Lottery sales promotion is the use of people's luck, the pursuit of stimulation and "small win win" mentality, through lottery to become a desire to buy. The raffle audience is very extensive, and there will be a large number of consumers.

Analysis of advantages and disadvantages:

Raffle sales promotion is a promotional method that relies on prizes to attract consumers. Therefore, the establishment of prizes is the key to lottery sales promotion activities. Generally speaking, the awards should be set according to the price of the products. The prizes should be featured and the appropriate awards should be set up. The winning rate must be high and the small prizes should be more. It is suggested that prizes should be set up as vouchers or other service items rather than cash, which will help promote sales and reduce the promotional cost of enterprises.

　　 Means 4 value-added services

Value added service means providing extra good service to consumers on the basis of the value of the product itself. This promotion method is very suitable for building materials that often require door-to-door service and after-sale service. For example, consumers buy a certain amount of floor, operators provide free door-to-door and paving service; consumers buy paint in the agreed time, can enjoy free door-to-door and color painting service.

Analysis of advantages and disadvantages:

The advantage of value added service is that operators generally provide humanized intimate service, making consumers easy to feel good about brands, and more likely to introduce other customers to you on their own initiative. But because value-added services are mostly the same, the form is not differentiated. Therefore, operators need to use product characteristics to explore some more distinctive service items.

　　 Means 5 promotional gifts

Gift promotion is a common way of sales promotion which takes advantage of the mentality of consumers. It is very effective in holidays. Most of the building materials are durable goods, especially small building materials such as lighting, switches, sockets or decorative paintings, which are more suitable for promotional purposes as gifts. When using gifts to promote sales, it is necessary to consider the correlation between promotional products and gifts. This way of promotion is more practical for consumers and easy to achieve good results. 　

Analysis of advantages and disadvantages:

Gift promotion also calculates the promotional cost. The value of the gift is too high, although it can more effectively improve sales, but it can't make money, and the value of the gift is too low to appear sincere, which can not cause the attention of potential customers. {page_break}

　　 Means 6 bundled promotion

Bundled promotion is usually driven by hot products to drive unsalable products, such as buying hot baths and enjoying a discount of unsalable basin. Bundled promotion often brings unexpected surprises to customers, and some operators do not tell each other the preferential information before consumers choose to buy hot products. This is the fact that bundling promotion is different from discount promotion. 　

Analysis of advantages and disadvantages:

Bundled promotion is worth noting that a hot product with a maximum of two unsalable products, in general, one with one effect is the best. Bundled products must have consumer demand, otherwise, the promotion effect is difficult to show. 　

　　 Method 7 cash deduction

In the face of a wide range of discount means, consumers' interest and enthusiasm gradually dissipated. The vogue coupons that had prevailed for a time due to artificial restriction also caused consumers' boycott mentality. So now some operators are starting to imitate the retail business's cash promotion strategy. Cash deduction is that cash can be repaid at the purchase place as long as consumers purchase the required products. 　

Analysis of advantages and disadvantages:

Cash deduction can make consumers feel that this is a real cash discount, which can be controlled arbitrarily by consumers without being restricted by too many people. Therefore, this promotion method is more easily accepted by consumers, and the promotional effect is more obvious. 　

　　 Means 8 joint promotion

The biggest advantage of joint promotion is that the members in the promotion alliance can achieve greater promotional results with less promotional expenses. Embodied in: first, cost sharing, reduce the corresponding promotional costs; second, consumption integration, to achieve brand interaction; third, complementary functions, enhance promotional effect; fourth, risk sharing, to withstand market shocks. 　

Analysis of advantages and disadvantages:

Joint promotions should be made to choose the right alliance products, because a number of joint promotions must sell different products, so as not to cause "internal strife", while the brands within the alliance often need to be well-known. 　

　 Means 9 public relations promotion

Public relations promotion refers to the promotion of sales activities by combining social welfare undertakings or creating public events by themselves. 　

Analysis of advantages and disadvantages:

For example, some products will have 1% or 1% of each sales income. It is used to donate to the public welfare fund. There has been a case of successful cooperation between David's floor and Jet Li's one foundation. While expanding sales, it has also improved the image of the company. 　

　 Means 10 SMS promotion

Short message promotion is a popular marketing method and a low cost promotion method. When designing SMS promotion, we should pay attention to SMS and do not cause harassment to mobile phone users, otherwise, it will cause consumers' aversion and then affect the brand image of the operator. 　

Analysis of advantages and disadvantages:

Short message promotion is usually combined with other promotion methods, such as special price promotion, discount promotion, etc. Practice shows that short message promotion is usually effective for old customers who have established trust relationships.