Developers "Do Not Disarm" &Nbsp; Buyers Do Not Buy It.

In 2011, autumn exhibitions in Beijing were left behind.

Estate intention

China Securities Daily reporters found that some of the current exhibitions are intriguing: on the one hand, buyers' wait-and-see mood is heating up again, and the intention is to deal with them.

Analysis of the industry, the real estate macro-control policies have no signs of loosening, buyers continue to wait and see in reason, which means that the future volume of property pactions will continue to decline.

At the same time, the two or three line city purchase is expected to escalate, and other port property projects will increase the sales strength in Beijing and other relatively large and medium-sized cities with purchasing power.

The industry expects that the future market stalemate in the first tier cities such as northern Guangzhou and Shenzhen will continue, and the possibility of a wide range and substantial reduction in housing prices is unlikely.

Foreign overseas projects "beachhead"

The staff of the Organizing Committee of the Housing Exhibition said that the number of exhibitors was about 180, nearly doubled over last autumn's exhibition. However, the local projects in Beijing did not increase, while the number of foreign and overseas projects increased significantly.

In addition to over 40 Beijing projects and over 20 overseas projects, there are more than 120 foreign entries.

These foreign projects are mainly distributed in Hebei, Tianjin, Shandong, Liaoning, Hainan and other places. The property types relate to ordinary housing, apartments, villas, villas and commercial projects.

China Securities Journal reporter found that the two floor of the autumn exhibition hall is "universal collection".

Field staff said, "this summer exhibitions will have a large number of overseas exhibitors, this time the two tier is occupied, and almost all the projects in the world."

It is worth noting that compared with previous summer exhibitions, overseas projects are attractive in terms of incentives and return on investment.

If a luxury hotel in Singapore promises a return rate of at least 8%, an American real estate project also shows "anticipation".

In addition, "investment immigration" is still a "fatal attraction" to many of the showings.

A staff member from overseas exhibitors told the China Securities Journal reporter that since the implementation of the macro-control policy of real estate in China last year, the demand for overseas investment houses has been increasing in addition to the demand for some overseas students to buy houses and invest in housing.

"There are many Chinese customers in our project. The proportion of investment in housing is more than 30%, because these investors are no longer able to invest in real estate in the mainland."

The house is cold.

China Securities Daily reporter just entered the housing exhibition hall, encountered sales personnel "Besieged".

In order to attract customers, many real estate projects have launched a strategy of "multi focus one".

At the gate of the east gate of the exhibition hall, two salesmen stared at a couple of young couples who were looking at the house. One of them kept introducing the project information to the man, while the other man stepped in front of the woman step by step and introduced the preferential discounts for the project.

After the young couple fled, the two men immediately besieged a more than 40 year old middle-aged house.

In this autumn exhibitions, overseas and foreign real estate projects are much more competitive than those in Beijing.

Some of the real estate projects hit a one-time payment discounts, some seascape housing projects even to "free travel, package room and board" signs to attract visitors.

Moreover, exhibitors have done enough work in brochures and live performances.

However, compared with the enthusiasm of exhibitors and salesmen, the attitude of the house owners is obviously coldly.

Many people in the house call the house price "not to force", so the exhibition site is still "look at more buy less".

The discount of this exhibition is mainly concentrated on the usual discount between 9.7-9.9 discount.

The lowest discount for the Beijing project is 5% off, but mostly in the outer suburbs.

The lowest discount of the exhibitions is the outport project, that is, the "9.2 fold up" of the spring of Hainan spring.

China Securities Daily reporters at the scene saw that most local Beijing projects, in addition to the purchase and one-time payment during the exhibition, can enjoy 9.7-9.9 discount, most of which are to give away some home appliances, such as LCD TV and so on.

And a few of the house owners said that they are just working and living in Beijing, so the preferential treatment of the field projects is no longer useful. "Beijing project should also follow the trend."

A clock at the scene of the house to the China Securities Journal reporter said, "we are improving housing demand, in the second ring, there is a small house, want to buy a larger area at a distance."

But now the price is totally unacceptable. It is still too expensive. The price of 20000 yuan / square meter from the Third Ring Road to the Fourth Ring Road is the psychological price we can accept.

The intention and motivation of the house buyers are obviously insufficient. According to the statistics of the Organizing Committee of the Housing exhibitions, 130 thousand and 700 people visited the Housing exhibitions in the 4 days of the autumn exhibitions, of which 17 thousand of the buyers made the purchase registration, while only 7843 of the 7843 people who registered the Beijing project went to the project to inspect the premises.

In addition, the average price of the exhibition is 18090 yuan / square meter, much lower than the price of 21164/ square meters of spring exhibitions.

The main reason is that many of the participating Housing enterprises launched 40 to 50 years of commercial property projects. The price of such houses is relatively low, which directly reduces the average price of the entire exhibition.

Housing prices "dilemma"

According to the insiders, the buyers' wait and see trend is just a "microcosm" of the property market. It is expected that in the coming period, the "stalemate" between prospective buyers and housing companies will continue.

Whether the real estate price can drop or decrease depends on the result of the game between buyers and sellers.

Chen Zhi, Secretary General of Beijing Real Estate Association, bluntly pointed out that the current housing prices are facing "dilemma" situation.

On the one hand, we should consider the cost factors such as taking land costs; on the other hand, the pressure also comes from the old owners of real estate projects.

To a certain extent, the pressure of the old owners has been passed to the housing enterprises. "In other words, the housing companies dare not drop substantially, which is also based on psychological considerations.

On the one hand, they should comply with the requirements of policy and market, and on the other hand they will be faced with demands from some old owners.

Zheng Xiangdong, Deputy Secretary General of the Beijing four seasons Housing Exhibition Organizing Committee, said that the demand for investment and speculation has obviously weakened from the volume of this exhibition.

"But when a homebuyer rushes to the price to see the house, he finds that the developer is not" surrender ". In addition to some painless incentives, the market feels more of an atmosphere of mutual inquiry.

This also confirms the views of many people in the industry. Under the background of the expected escalation of regulation and control, buyers and sellers' "wait-and-see" are continuing, and the housing enterprises may still have a fluke mentality for the future policy direction.

Zhang Yue, chief analyst of chain home real estate, predicts that the volume of turnover will hardly rise before the end of this year and may even be low again.

For owners and housing companies, the difficulty of sale is increasing.

In particular, housing prices, in the case of tight credit and the difficulty of capital withdrawal, do not exclude some developers from continuing to reduce sales to ease financial pressure, and there is still room for further decline in housing prices.