The Twenty-Seventh London Fashion Week "Fashion Shenzhen" Series

First, the series of fashion Shenzhen activities.

In order to further implement the development strategy of "Introduction" and "going out", we will promote Shenzhen and Europe.

Guests and reporting media:

Guests: Ambassador Liu Xiaoming and Mrs. Hu Pinghua in People's Republic of China, more than 200 people from the Sino British Trade Association CEOStephenPhillips, China investment director GeyangHuang, London municipal government officials, China Council for promotion of trade, British investment and trade department, Saint Martin Institute, London Fashion Institute and other sectors.

Media: BBC, financial times, Sing Tao Daily, guardian, twenty-first Century economic report, Xinhua News Agency London branch, CCTV, Vogue fashion network, high-end fashion network, Marketing marketing magazine, MarketingWeek market weekly, ChinaDaily China Daily, etc.

Exhibition:

Lanu, AI, AI, Ji Houfeng, Mu Lan, MYMOMENT, Napa, Mondeal, pink, wardrobe, Xin Fang, Li Qi, Deng Hao, Fei Fei, Osani, Doudou, Huan Huan, Cun Wen, metaphysics, deep new textile, white night, Jinyu Shen Ze, Yi Dian and VJC and so on 20 famous brand enterprises will be on the scene of London Fashion Week exhibition, attend the London Fashion Week Mini exhibition, the overall display of Shenzhen brand design creativity and visual design concept. The Shenzhen fashion brand will fully communicate and cooperate with the famous British and international clothing and accessories designers, garment enterprises, media and professional buyers, and carry out a series of commercial activities. More than 20, the 20 famous brands in Shenzhen fashion week. Greis and Europe

Walking show:

In September 19th, at the Freemasons' Hall, near the Somerset Palace at the main venue of the fashion week, the "2011 Shenzhen fashion industry promotion" (FASHIONSHENZHEN) event will be held. We will invite representatives from experienced European market developers, senior fashion buyers, retail giants and fashion brand management agencies to participate in the negotiation of the Hall.

It will lay a solid foundation for future substantive cooperation.

The most obvious concern is this year's fashion show. Deng Hao and Xie Haiping, two famous designers in Shenzhen, will hold two fashion shows featuring oriental culture and fashion.

The fashion show will showcase the top achievements of Shenzhen in the field of fashion design to the European and international fashion industry, media and professional audiences. It will embody the colorful modern dress culture of Shenzhen, attracting the eyes of the most influential European fashion buyers, fashion retailers, Shi Shangpin executives, senior fashion critics and fashion media. This will further expand the influence of Shenzhen's fashion industry in the international fashion industry, and bring valuable potential business opportunities to the fashion designers and designers who made the best of the day.

Fashion Designer:

Deng Hao: Chairman and artistic director of Shenzhen Deng Hao fashion dress Co., Ltd., Deng Hao, China's top ten fashion designer, has been working hard for years to study the unique knitting technology of tattoo, which is displayed on knitted garments, and is the pioneer of Chinese knitted fashion. Deng Hao not only promoted the trend of fashion of knitted garments, but also skillfully knitted and woven fabrics to make knitted garments no longer monotonous and full of limitless possibilities. The creation of "flower demon" design style was well received by the industry and the market.

His daughter, Nicole, graduated from St. Martin's College of art in London in 2008. He specializes in fashion design and fabric dyeing and printing. His graduation works are favored by the British media, and he is regarded as one of the most promising new people of the six new year.

In 2011, Deng Hao and his daughter Nicole jointly designed the theme of the fashion is to bring a very meaningful "flower demon: Quran China Red" series.

"Koran China Red" is inspired by the red Chinese Pavilion of Chinese classical national characteristics in World Expo, Shanghai. This time, Deng Hao made the combination and application of the Western Islamic architectural structure and the classic church patterns and colors, and the traditional Chinese ancient architecture and patterns. It also boldly used the strong impact of "red and green" and full of boundless national charm.

Xie Haiping: Xie Haiping, known as "China's Lssey Miyake" by the European authoritative fashion media, has frequently exhibited major exhibitions in China and abroad in recent years. It represents Shenzhen's continuous participation in the two London Fashion week. Its beautiful Chinese style works attract great attention from the international fashion industry, and his design style is also sought after by more and more people.

He perfectly combines Chinese elements with modern fashion, further enhancing the international influence of Chinese fashion.

This year, Xie Haiping will continue his distinctive personal temperament and reinterpret the infiltration of fashion and Chinese flavor.

It calls for people to pursue nature, fashion, personality and sweet way of life, so as to constantly innovate, try and pursue the perfect life bravely.

Its work is the folds of popular fashion, enhancing the stereoscopic sense and quality of visual effects. Feathering is like an angel's incarnation, bringing hope and longing to people.

The romantic tone of Western oil paintings, combined with the shape of butterflies, combines Chinese Romantic legends with Western classical elements, and feels the culture from ancient times to the present, and we are pforming.

Investigate:

During the period, the delegation will also inspect 2011 100% Design Exhibition (100%DesignLondon), 2012 spring / summer Milan fashion week (MilanoFashionWeek), and 2012 spring / summer Paris fashion week (ParisFashionWeek). At the same time, we will pay a visit to the British Fashion Association, the Saint Martin Institute of art and the British Fashion Awards Committee, the French High Fashion Association and Italy Fashion Association and other institutions to visit the famous fashion companies in the UK, Italy and France.

The European Economic and trade activities are one of the key activities of our city to expand the overseas market in 2011.

This trip to London is based on Further Strengthening fashion exchanges and cooperation between East and West, and promoting the integration of Shenzhen's clothing industry into the international fashion circle. It provides a valuable opportunity for enterprises and designers to perform on a top fashion platform and internationalized atmosphere, effectively expanding the international space of Shenzhen's garment industry, and bringing a broader international vision and international channels for Shenzhen's fashion industry. This will help Shenzhen's fashion industry move towards internationalization and create Shenzhen's fashion brand with more international competitiveness.

Past review:

From the exploration of the first London Fashion Week in 08, to the highlight of the 10 Fashion Week, FASHIONSHENZHEN (fashion Shenzhen) has a whirlwind in the fashionable London City.

Through three consecutive London Fashion Week, Shenzhen clothing has come into contact with the advanced concept of international fashion, and has seen its own gap.

A group of well-known enterprises and designers from Shenzhen, such as song Li Si, Ernie, Nals, Yi Hui, Ge Lan, Mu Lan, Tianyi, Europe, Xie Haiping, Deng Hao and so on, have gone abroad through activities.

"Fashion Shenzhen" is not only an exchange of Chinese and British fashion industry, but also a close contact between Chinese and British cultures. It promotes the mutual understanding and understanding of the Chinese and British peoples, and also lays a good start for Shenzhen to build an international brand.

The activities also greatly enhanced the international influence of Shenzhen, built a broad platform for the growth of Shenzhen brand and designers, and made important contributions in promoting Shenzhen's image and internationalization.

The "fashion Shenzhen" series has become another new milestone in Shenzhen's fashion industry and urban development towards the world.

Nowadays, the international stage of Shenzhen fashion competition is on the road and is duty bound.

Two, the background of urban industry:

Located in the South China Sea and adjacent to Hongkong, Shenzhen is the first special economic zone established in China's reform and opening up. It has successfully opened the curtain on China's economic pformation and development.

After 31 years of construction, Shenzhen has become a seaside city with excellent investment environment, relatively developed economy and a modern scale.

Shenzhen is a beautiful garden city. In 2000, it was appraised as "International Garden City" by the International Park Association. It was appraised as "the 500 best city of global environment" by the United Nations Environment Programme. Shenzhen is also a design creative city with more than 6 professional designers. In 2008, it was awarded the "capital of design" by UNESCO. It is the first developing country in the world to win the honor.

The prosperity of the design industry has greatly promoted the development of urban civilization and has become one of the pillar industries in Shenzhen.

Shenzhen is still a young and enthusiastic city. In August this year, from 12 to 23 August, Shenzhen successfully hosted the twenty-sixth World University Games. It displayed to the world the brilliant, youthful, energetic and passionate temperament of this young city, and expressed the lofty ideal of Shenzhen's willingness to share the fruits of civilization with all the peoples of the world and join hands in the future.

1. Overview of Shenzhen's fashion industry

Shenzhen is also a strong garment city. Shenzhen has more than 2500 garment enterprises, 350 thousand employees and more than 800 clothing brands. In 2010, the output value was 150 billion yuan (16 billion 500 million euros) and exported 6 billion 900 million euros, which is one of China's important apparel industry clusters. It has gradually formed a complete and perfect industrial system and agglomeration advantages. Its fashion industry has the geographical advantages of proximity to Hong Kong and Macao, fast information and internationalization, and is easy to understand the changing trends of international fashion industry through Hong Kong and Macao.

Relying on the developed fashion industry, Shenzhen has also set up a professional clothing exhibition, "China (Shenzhen) international brand clothing and apparel fair", which is held in July every year. It is one of the largest and most influential clothing exhibitions in the Asia Pacific region.

At present, the exhibition has been successfully held for the eleven time, with an exhibition area of nearly 70000M23000 and several standard booths, with a total of nearly 100 thousand professional visitors. The exhibition covers women's clothing, children's wear, underwear, men's wear, clothing, accessories, clothing equipment, publications, etc.

With a pragmatic attitude and professional spirit, the exhibition will create an ideal trading environment and display atmosphere for the industry and provide a business window with unlimited business opportunities.

2. Design and brand development in Shenzhen

Shenzhen fashion products sell well in large and medium-sized cities at home and abroad, and the market share of key cities in China is more than 50%.

Market positioning and "high-end" market of Shenzhen fashion