Clothing Industry Upgrading And Brand Development Forum Jiang Hengjie

In September 10th, 2011 China (Anhui) Summit Forum on garment industry upgrading and brand development was held in Sun Village, Fanchang County, Wuhu.

The forum focuses on China's fashion brand upgrading and channel building strategy.

Jiang Hengjie, consultant of China Fashion Association

Reviewing the development of China's textile and garment industry in the past 30 years, four words can be summed up as "advancing by leaps and bounds".

China's position as the world's textile giant is beyond the limit. So far, how should we go next? "The reasonable growth of quantity and the vigorous development of value enhancement" is our future development requirement, relying on the contribution of technology and brand.

One of the problems in the current development road of Anhui's clothing is that it is difficult to find a channel without brand.

Brand has now become the face problem of enterprises, and even the image of the region. The whole industry has entered the stage of brand development.

The development of Anhui must also take the road of branding so that it is possible to achieve the surpass of bend.