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PEAK Leveraging NBA To Enter The International Market

2011/9/30 15:59:00 52

The suspension of NBA and Yao Ming's retirement did not seem to affect the enthusiasm of NBA Star China bank.

Just after a group of Kobe and Durant left China, a NBA star player named "PEAK TEAM", who was led by the NBA champion, the Dallas Mavericks Supercontrol Jason Kidd, arrived in China. In the past two months, two of the 8 stars visited Beijing, Guangzhou, Shanghai and other more than 20 cities to interact with local fans.

This massive interactive marketing campaign is

Peak

The organization's sixth Star China trip.

"The PEAK star is only part of our endorser."

Xu Zhihua, President of PEAK, said: "as a Chinese company committed to becoming an international brand, we are working hard to bring more and more famous international players to Chinese fans every year, so that PEAK customers can get more happiness and better brand experience in interaction with idols."

In fact, the signing of 15 NBA stars such as Battier as PEAK spokesman was once considered an adventure and duplication.

But in Xu Zhihua's view, this is "digging deep competition resources and enriching the performance of sports marketing".

In addition to organizing Star China, PEAK has also designed and sold the popular footwear that impersonate these star players' personality and competitive style elements, so that more consumers can have the opportunity to experience and buy these high-quality products that incorporate PEAK's latest technology.

These star series products have won the consumers' praise and praise, but also become an important weapon for PEAK to resist Nike, Adidas and other brand competition.

With the joint efforts of many NBA stars, PEAK has become the Chinese basket.

Sneakers Market

The top selling brand has won the first overall market share of basketball shoes in 2010.

This is PEAK's third consecutive years of pressure on Nike, Adidas and other international first-line brands, ranking the top of the Chinese basketball shoes market.

With the increasing international influence of NBA, more and more top players are wearing PEAK.

War Boots

The NBA campaign, through the NBA broadcast system all over the world, has marked the "fans" of the world for "PEAK", which has greatly accelerated the speed of PEAK's promotion in the international market.

According to the first half of August earnings report released by PEAK in August, the total sales volume of PEAK reached 2 billion 260 million yuan as of June 30th, up 24.7% from the same period in 2010. Gross profit reached 900 million yuan, an increase of 32% compared with the same period last year, the growth rate was higher than the market average level, and 13% of the total sales at that time came from overseas markets, an increase of 4 percentage points over last year, and the future performance of the market is expected.