Online Shopping Clothing Warming Up &Nbsp; Logistics Short Board Worrying.

Like many people, what month is it?

He month's experience is not a case. During the golden week, the clothing business of traditional shopping centers is done.

Xiao Hua, a small shop owner specializing in women's clothing, told reporters that every holiday season, every major courier company was faced with the trouble of "storehouse" (a large number of express overstock in the warehouse of the courier company). Many customers would choose the "peak shopping" to avoid the peak of the Logistics -- buying before the festival or after the festival, and some promotional activities for holidays and holidays were not able to achieve the desired results because of the "no force" of logistics.

"If logistics can keep up, I think our sales performance during holidays will be better."

Xiao Xue said.

Another problem that makes Xiao Xue headache is that packages can not be delivered late. During the holidays, online stores and couriers will encounter more complaints.

"Open shop, reputation is life, because the logistics problem has been given the difference between the middle and the poor, we are really injustice."

Logistics has become the weakness of clothing e-commerce.

Because it is online shopping, has not seen the real thing, after the clothing is delivered to the customer's hand, the customer tries to wear, discovered that the unsuitable need to return the situation many.

A courier company usually delivers several trips to a garment.

Express load is particularly large.

In order to solve this problem, van guest launched the form of interview.

Through interviews, it brings consumers.

At the end of 2010, Jingdong mall reached a huge purchase agreement with a number of garment manufacturers. CEO Liu Qiangdong said at the time: "next year, all our logistics systems can support the ultimate capacity of 26 billion yuan.

If there is no logistics restriction, we can achieve 30 billion or 35 billion, but because of the bottleneck of logistics, we will slow down next year.

B2C clothing e-commerce has been one of the main source of profits for Jingdong mall. If we can solve the logistics problem, we will greatly release the capacity and expand profits.

The Ministry of Commerce predicts that the volume of e-commerce pactions in China will maintain an annual growth rate of more than 20% in the next 5 years, and will reach 12 trillion yuan in 2015.

Obviously, the "big guys" of e-commerce, such as Metersbonwe, and so on, are well aware of the stakes. For these reasons, these enterprises have begun to invest in logistics construction in recent years.

During the holidays, the volume of goods sold by fan is not affected by logistics and has been in a stable state.

To sum up its successful experience, the secret of fan's sincerity is probably because of the self built logistics system.

During the National Day holiday, the three storehouses of all customers were delivered normally.

Metersbonwe's state purchase network was also sought after by consumers because of its convenience.

However, this way of logistics which is sought after by consumers will also greatly increase the operation cost of enterprises.

Although the scale of the network is huge, the overall profitability is still not very satisfactory.

Recently, all customer networks have been severely laid off and the state purchase network is facing a situation of suspension of operation.

The high cost of logistics is one of the main reasons.

{page_break}

The rapid development of e-commerce is beyond everyone's expectation.

According to the data of China Electronic Commerce Research Center, the volume of e-commerce market in China has reached 4 trillion and 500 billion yuan in 2010, an increase of 22% over the same period last year.

With the rapid development of e-commerce, the late delivery and imperfect express industry is in a mess. The pace of logistics distribution has not been able to keep up with the growth of E-Commerce orders.

In the "feast" of e-commerce, the logistics industry suddenly accumulated food.

Xia Zubin, director of marketing, said in an interview with reporters that the explosive growth of e-commerce has brought great pressure to the logistics enterprises. He took the promotion of Taobao in November 11, 2010 as an example. The daily orders of Li Ning Co before the promotion were about 6000~ 7000. On the day of promotion, 90 thousand orders were placed a day.

"For the downstream logistics terminal suppliers, the manpower and material resources before can not satisfy this explosive growth."

Xia Zubin said.

STO's main business comes from the express mail generated by e-commerce.

Data show that in October 2010, the average daily delivery volume of STO was about 1 million 800 thousand, but by November 11th, it reached 2 million 600 thousand per day.

"This explosive growth can not be borne by any enterprise.

This has reached the limit of Shentong's operational capability.

Xia Zubin said.

Under the background of this garment industry, the 2011 China apparel industry application summit and the China garment industry Purchasing Association will be jointly hosted by the China Electronic Commerce Research Center and China apparel network. It will be held in October 20th during the fifteenth international clothing festival in Ningbo. The summit will discuss in depth how the garment industry embraces the tide of e-commerce.

The award ceremony of the "China top ten clothing e-commerce demonstration website" will also be released in 2011.

It is reported that the summit will also hold the unveiling ceremony of the "China clothing brand research center" and the "2011 China clothing industry e-commerce application report".

At present, the summit and procurement application has started.