How Does BELLE'S "China" Leather Association?

In recent years, information about BELLE's acquisition of the shoe industry has been widely seen in the media, and journalists and related departments have been calling to inquire about the views and comments of the China Leather Association as the industry's coordination and service agency.

In order not to cause unnecessary interference to the M & A and create a good market environment, the China Leather Association has been paying close attention but has not made any comments.

A few days ago, BELLE International announced at the Hongkong stock exchange in November 13th and 18th that it will acquire 5 wholly owned companies in Jiangsu and Shanghai Yong Xu company.

After the "BELLE" merger and acquisition of "San Da" became clearer, I would like to talk about several views here, and to answer the concerns of journalists and people of all walks of life.

We believe that the acquisition of BELLE is a new measure for the footwear industry to change its development mode and is of great significance to the development of the industry.

The acquisition of BELLE is a complete market behavior.

With the development of economic globalization, the optimal allocation of resources through mergers and acquisitions has become one of the most effective ways for modern enterprises to achieve the best scale and maximum strength.

In the process of speeding up the adjustment of structure and changing the way of development in the footwear industry, introducing the modern capital operation into the traditional shoemaking industry is undoubtedly a revolutionary pioneering undertaking. It will surely lead to a number of qualified enterprises using capital market to strive for excellence and strength.

BELLE has made contributions to the development of the industry in two aspects.

After the acquisition, BELLE will become the leader of China's footwear industry, and will have the strength to keep pace with international brands and accelerate the process of internationalization of independent brands.

After creating the brilliance of the first brand of domestic men's shoes, "San Da", respecting the law of market development, successfully pferred the famous brands such as sun Da, Bai Shi Hao and "good people" into a platform more suitable for its sustainable development.

This is the choice of the market. It is a combination of strong and powerful forces. It will burst out more powerful energy to create a new "aircraft carrier" of China's footwear industry and sail to the other side of the world's shoemaking power.

The acquisition of BELLE is a symbol of the new round of competition in the footwear industry.

With the increasingly fierce market competition, more and more M & A, reorganization and other forms of cooperation will take place. The result will be a large number of internationally competitive large enterprises and internationally famous brands, but the division of labor will be more refined and industrial matching enhanced, so that the specialized specialized enterprises will increase. Eventually, it will form a harmonious industrial pattern of large enterprises doing market, making brands, small enterprises doing processing, supporting, doing their jobs, working together and relying on each other, thus promoting the core competitiveness of China's footwear industry.

Event replay: in November 13th, BELLE International announced in the Hongkong stock exchange that it will buy 5 wholly owned companies in Jiangsu, including the Jiangsu Sunda shoe industry Co., Ltd., Zigui Yong Xu shoes industry Co., Ltd., Jiangsu Sunda Group Three Gorges Shoes Co., Ltd., Shanghai Bosi shoes industry Co., Ltd. and Shanghai Xi Wei Deng International Trade Co., Ltd., etc..

In November 18th, BELLE International announced again at the Hongkong stock exchange that it will purchase all the rights and interests of Shanghai, another wholly owned Affiliated Companies in Shanghai, Sunday, at 563 million yuan.

So far, all the shoemaking companies and brands in Jiangsu have been taken over by BELLE.

According to the announcement, BELLE's move is to expand its brand portfolio by introducing new brands targeting specific customer groups and expanding the national retail network, constantly improving the coverage in the consumer market, increasing overall revenue and profits, and further consolidating its market position.

At the same time, it will enhance its capacity and storage capacity, respond to market trends more quickly and meet increasingly keen market demand.

BELLE international, headquartered in Shenzhen, has been the first brand of Chinese women's shoes for ten consecutive years.

BELLE international has 8 brands including BELLE, Staccato, Teenmix, hher, JipiJapa and so on. After the acquisition of 3 brands of the shoemaking shoemaking industry, the brand of BELLE international has increased to 12.

In addition, BELLE is Nike and Adidas's largest sports shoe distributor in China, acting as a distributor of leisure jeans brand Levi 's.

At present, BELLE international has more than 2800 female shoe shops and more than 1000 sports shoes chain stores in 150 cities in the mainland, and has set up 35 retail stores in Hongkong, Macao and the United States.