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Si Jie Global Esprit New Clothing Looks Like Last Year'S H&M

2011/10/10 10:07:00 56

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According to Hong Kong media, a knee joint system

Long coat

If you can buy 699 yuan, who is willing to pay more than 2000 yuan? The author interviewed tens of customers before Esprit and H&M shop, and found that the price was expensive and the style was old. It became the two "culprit" of Esprit's big failure.

Long hair clothes sell $2699H&M most expensive $699

In Tai Koo Shing square in Hongkong, H&M is the most expensive one for about 699 yuan, and the new Esprit has been priced at 2699 yuan.

"A few years ago, H&M was considered to be of high quality, and the price was expensive. But what brand has been rising recently? H&M is cheaper than it is," said Miss Yan of Shanghai. "The new model of Esprit seems to be a little different, but it looks like H&M of last year.

H&M actually costs a lot to maintain low prices.

Because of the original

Material Science

With the increase in import costs, H&M's gross profit margin fell to 59.5% in the first 9 months of this year from 62.8% in the same period last year.

But the company said that in order to continue to win market share, and temporarily did not consider pferring the cost to consumers, instead, the target market will be opened from 250 to 265.

In terms of design, Esprit had to rebuild earlier.

brand

The 2 designers from the H&M corner created a new MajorRe-launch product for autumn and winter, including camel and knee coats, denim shirts and Nordic coats, but the speed of updating was slower and the styles were limited.

The products of H&M include elements such as big color blocks, wine red, thick needle sweaters and so on, and the products are more closely related to the trend of the trend.

In addition, H&M will invite designers to launch every year.

cooperation

Style, last year's series with Lanvin pushed Hong Kong's central stores to a long queue in the early morning.

H&M will continue to cooperate with Versace this year. The new model will be on sale in November this year, and online fashion bloggers have begun to discuss "entry strategy".

"H&M is fast," Miss Yan continued to say, "there are different things to come every time."

According to H&M website, new products are appearing almost every day.