Logistics "Short Board" Can Not Keep Up With Online Shopping Clothing Warming, Worried Business

Like many people, what month is it?

The experience of he is not a case.

Xiao Xue, a small shop owner specializing in women's clothing, told reporters that during holidays, major express companies are faced with the trouble of "burst warehouse" (a large number of express overstock in the warehouse of express company). Many customers will choose "peak shopping" in order to avoid the peak of logistics.

"If logistics can keep up, I think our sales performance during holidays will be better."

Xiao Xue said.

Another problem that makes Xiao Xue headache is that packages can not be delivered late. During the holidays, online stores and couriers will encounter more complaints.

"Open shop, reputation is life, because the logistics problem has been given the difference between the middle and the poor, we are really injustice."

Logistics has become the weakness of clothing e-commerce.

Clothing requires more logistics.

Because it is online shopping, not seen in kind, clothing is delivered.

At the end of 2010, Jingdong mall reached a huge purchase agreement with a number of garment manufacturers. CEO Liu Qiangdong said at the time: "next year, all our logistics systems can support the ultimate capacity of 26 billion yuan.

If there is no logistics restriction, we can achieve 30 billion or 35 billion, but because of the bottleneck of logistics, we will slow down next year.

B2C clothing e-commerce has been one of the main source of profits for Jingdong mall. If we can solve the logistics problem, we will greatly release the capacity and expand profits.

E-commerce self built logistics costs high

The Ministry of Commerce predicts that the volume of e-commerce pactions in China will maintain an annual growth rate of more than 20% in the next 5 years, and will reach 12 trillion yuan in 2015.

Obviously, the "big guys" of e-commerce, such as Metersbonwe, and so on, are well aware of the stakes. For these reasons, these enterprises have begun to invest in logistics construction in recent years.

During the holidays, the volume of goods sold by fan is not affected by logistics and has been in a stable state.

To sum up its successful experience, the secret of fan's sincerity is probably because of the self built logistics system.

During the National Day holiday, the three storehouses of all customers were delivered normally.

Metersbonwe's state purchase network was also sought after by consumers because of its convenience.

But this way of logistics, which is sought after by consumers, will also increase greatly.

The high cost of logistics is one of the main reasons.

Logistics companies also have their own helplessness.

The rapid development of e-commerce is beyond everyone's expectation.

According to the data of China Electronic Commerce Research Center, the volume of e-commerce market in China has reached 4 trillion and 500 billion yuan in 2010, an increase of 22% over the same period last year.

With the rapid development of e-commerce, the late delivery and imperfect express industry is in a mess. The pace of logistics distribution has not been able to keep up with the growth of E-Commerce orders.

In the "feast" of e-commerce, the logistics industry suddenly accumulated food.

Xia Zubin, director of marketing, said in an interview with reporters that the explosive growth of e-commerce has brought great pressure to the logistics enterprises. He took the promotion of Taobao in November 11, 2010 as an example. The daily orders of Li Ning Co before the promotion were about 6000~ 7000. On the day of promotion, 90 thousand orders were placed a day.

"For the downstream logistics terminal suppliers, the manpower and material resources before can not satisfy this explosive growth."

Xia Zubin said.

STO's main business comes from the express mail generated by e-commerce.

Data show that in October 2010, the average daily delivery volume of STO was about 1 million 800 thousand, but by November 11th, it reached 2 million 600 thousand per day.

"This explosive growth can not be borne by any enterprise.

This has reached the limit of Shentong's operational capability.

Xia Zubin said.

In this