After Fashion Week: Cat Walk West &Nbsp; Profits In The East

The rapid eastward shift of the customer base, the upgrading of the rich and young people, and the introduction of luxury fashion into the new market, including the digital market and the preservation of a unique sense, are not easy to take care of customers who are rarely paid.

The show is over.

Those next week

Now we all know what elements will be in the fashion wardrobe next spring: massive colors, bold designs and small and exquisite "foot underwear" (formerly known as beautiful shoes).

But in the future, the financial direction of the fashion industry is much more cloudy.

The attention of several brands has been dominated by a great deal of confusion: the rapid eastward movement of customer groups, the upgrading of the rich and young people, and the addition of

First, look at the good news.

Luxury brands perform well under the global broker problem.

This is because the number of "super rich" (industry specific words, which describe those who buy $8000 handbags, like those who pick up cheap ones) continue to grow, especially in Asia.

Bain Consulting's Claudia D "Arpizio predicts that the total sales of clothing industry will increase by 8% this year to 185 billion euros ($252 billion).

Some companies earn too much cash. They may have to wear thick bottomed high-heeled boots to earn more money.

The French LVMH has a total of 60 brands, including Luis Weedon and Christine Dio, all kinds of highly profitable champagne brands and Bvlgari, a senior jewellery brand.

Lu Wei Ming Xuan boasted that sales in the first half of this year increased by 13% to 10 billion 300 million euros ($14 billion 400 million).

Analysts believe that the group's sales profit margin is about 40%, very healthy, more than twice the number of peers.

Fashion week is actually a portrayal of the fashion industry.

The fashion week in Milan and Paris is the main thing: they will attract big names from all over the world.

New York fashion week is set for buyers, especially department stores in the United States.

London Fashion Week is famous for its "non mainstream" elements, featuring some new graduates who have just graduated from the Design Institute, including some famous works such as Tom and Ford.

Bob Lee's boss, Angela Ahrendts, mentioned the main problem facing the fashion industry, which she called "democratic luxury."

The industry hopes to sell more items and make more money.

But the more they sell, the more difficult it is to convince consumers that what they buy is "unique".

British company bobury sells expensive raincoats.

A few years ago, its unique Brown checked pattern was linked to "chaff" by people, which made him very frightened.

Chaff is the title of a white working class.

Snobbish often satirize them with excessive jokes. (for example, what is chaff in a suit? Answer: defendant)

After Boboli softened its grid pattern, the price increased and expanded to China to boost sales, where no one knew the chaff joke.

This has finally protected its brand.

Boboley's global sales rose 27% to 1 billion 500 million pounds ($2 billion 300 million) in the twelve months before March 31, 2011.

All big companies are expanding their competitiveness in emerging markets.

China is the main target of Boboli, but South Korea and Brazil also look good.

Several companies set up shop in Saudi Arabia.

Luis Avedon sells handbags in Mongolia, which is rich in minerals.

"There are lots of business opportunities there," explains Antonio Belloni, managing director of Lu Wei Min Xuan.

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But will those arrogant shoppers in the West buy thousands of Chinese fashions? "Mr. Belloni replied," you must constantly stretch your brand and become more extravagant in the top products.

He points out that Dior and Witton are making more and more orders for the most wealthy customers, indicating that these customers want to participate in deciding the final product's style.

Even now, even Dior's flagship stores can sell far more than 1000 euros.

All these good things depend on creativity, and creativity is very unstable.

John Galiano, the creative designer of Dior, was dismissed by Dior in a pub in Paris earlier this year.

Now Dior is in urgent need of a replacement.

Top creative talents are worth a lot of money.

Negotiations between Dior and Luis Avedon, an American designer Mark Jacobs, are said to be "complicated".

Rumor has it that Jacobs has asked for a reward of between 8 million and 10 million dollars a year.

Now another designer who can be replaced by garriano is a young American, King Alexander.

His fame is worse, but it must be cheaper.

A lot of independent designers find it hard to expand their business with the tripartite of the Gucci and Bob Bob.

The French clothing brand Paul card, despite its annual sales of 40 million euros and loyal pursuit of fashionable French women, has recently been forced to sell 70% of its shares to a private equity firms in London, Change Capital Partners.

Its founder, Serge Cajfinger, admitted that the situation was indeed critical for some time.

He recalled, "when we came to the crisis in 2008, we got stuck."

Many stockholders lost their credit insurance, and he was forced to cancel many orders.

In order to maintain sales and cut prices, he promised to expand to Asia and the United States.

(the US is still the most difficult market for European brands).

Some top fashion brands sell both the times and the top.

They must keep those Mr. Belloni very nicely described as "active semi retired" customers (aged baby boomers).

But at the same time, they are trying to attract young customers.

Facts have proved that it is very difficult to achieve such a balance.

Ms. Ahrendts warned that "millennial generation" and luxury goods lovers in twentieth Century are two completely different creatures.

She noted, "first of all, the present rich are generally 15 years younger than they used to be."

She has quickly turned the marketing of bolbury into digitization.

Now Boboli's clothing show live video is placed on Facebook, and fashion shows sometimes use three-dimensional or holographic technology.

Recently, Ms. Ahrendts invited the band to go to Beijing to open a new live concert.

The most popular song of the orchestra is called "Everybody s Changing" (everyone is changing).

If the long queues outside the locker room in Asia Fashion Show problems, everyone is changing.