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Taobao'S "Injured City" Has Been Suspended Recently

2011/10/14 13:05:00 61

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After a cyber attack, a clothing store in Taobao mall temporarily took the merchandise off the shelves in October 12th and processed it in October 13th.

13 afternoon, due to the unusual surge in orders, customer service Wangwang was almost paralyzed.

commodity

The official flagship store of Taobao mall has posted an apology announcement.

Meanwhile, a number of Taobao mall stores, including love, have become a new target of "cyber siege".

Improve access threshold, sellers are besieged

Taobao mall, 10, issued the announcement on renewal of investment and rules adjustment in 2012, saying that the annual fee charged to merchants in 2012 will be adjusted from the current annual 6000 yuan to 30 thousand yuan or 60 thousand yuan for two stalls. Besides, the consumer margin of merchants as a deposit of service reputation will be adjusted from the current 10 thousand yuan to 10 thousand yuan to 150 thousand yuan.

At the same time, the implementation of the cost adjustment is a set of "return system".

According to Zhang Yong, President of Taobao mall, according to the level of service and scale of operation, annual fees will be partially or totally returned to businesses. This is also the key to the new rules. "Market mechanisms such as traffic distribution mechanism and economic leverage should be used to guide businesses to improve the quality of goods and services, so that users can enjoy a better buying experience."

The new regulation soon aroused repercussions among the Internet business groups.

Many small and medium

seller

It means that even if the annual fee is fully refunded, the high amount of freezing money will also increase pressure.

There is a special store hanging slogans on the Internet, which means that the fees charged by Taobao mall are skyrocketing, and it is said that "business is suspended from now on!"

In order to resist the increase in the price of Taobao mall, many small and medium-sized sellers set up an anti Taobao alliance online.

11 nights later, Taobao mall was attacked by tens of thousands of netizens claiming to be "small and medium-sized sellers".

As of noon on 13, a total of ten large Taobao mall shops were "captured" by netizens, including a number of Taobao mall stores including Han Du Yi house, seven grid women's clothing, and so on.

Shopping Mall

Transformation

Small and medium-sized sellers a little "hurt"

In view of the organized attack phenomenon of Taobao mall brand, Taobao mall issued a statement on 12 th, saying that the attack was a group of people known as "Taobao shop" who deliberately manipulated, trying to force Taobao mall to change the newly announced business renewal and rules adjustment in 2012.

Taobao mall said that it has reported to the police and is taking technical measures to provide corresponding help to the compliance stores whose normal operations are disrupted, so as to resume the paction order as soon as possible.

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China's e-commerce complaints and rights protection public service platform online shopping and rights expert Yao Jianfang said in an interview with "China net" reporter that the new rules of Taobao mall have more tests for small and medium-sized sellers. The first is the improvement of technical service fees, and the threshold for sellers to enter. The second is the improvement of margin and the "zero tolerance" of fake products. "Fake one compensate ten" brings more credibility challenges to small and medium-sized sellers.

Compared with the Taobao mall established in 2008 as a branch of Taobao branch, the Taobao market, which was first built in 2003, has been the main C2C mode in the Taobao market since then. It is mainly based on individual stores, not charging service fees, but brand authentication and quality assurance are relatively weak.