The Fifteenth Ningbo Clothing Fair: To Play Its Own Brand, We Need To Explore Innovative Development Mode.

In the course of the interview, reporters found that in order to play their own brands, businesses are almost racking their brains.

When the financial crisis broke out in 2008, when other enterprises encountered "cold current", Ningbo Shenzhou Knitting Group Co., Ltd., the largest knitted garment enterprise in Asia, was in the opposite direction. The annual sales growth rate remained above 15%.

What is even more surprising is that Shenzhou can earn more than 20% of the profits only by OEM processing, which is about 4 times that of the general OEM enterprises.

"The reason why our OEM can do so well is first attributed to our elimination of backward production capacity and the introduction of the world's most advanced equipment at no cost to ensure fabric quality."

Xu Huiguo, assistant general manager of Shenzhou group, told reporters, "the fabric used in Shenzhou is independently developed by ourselves. It has the characteristics of environmental protection and comfort.

Good fabrics, naturally attracted the attention of international brands.

When making OEM processing for garment enterprises, we choose as many large enterprises as possible and choose internationally famous brands. These enterprises have more lists and higher profits.

Xu Huiguo said that at present, Shenzhou's leading products are knitted sportswear and other international famous brands such as Adidas, Nike, Puma and so on, and set up a special brand production workshop, which basically can guarantee full workload and can produce 700 thousand sets of garments every day.

"Although our OEM processing is very good, but from last year, we also tried to make domestic sales, hire highly paid designers in Hongkong and other places, and create an independent brand" Ma Wei. "

Xu Huiguo told reporters that now "Ma Wei" has opened 4 flagship stores in Shanghai, and opened 1 flagship stores in Ningbo.

"Ma Wei" clothing.