Detailed Description Of Beijing Old Brand Rui Xiang Silk Store

Beijing Rui Xiang silk cloth shop opened in the Qing Dynasty Guangxu 19 years (1893), is renowned at home and abroad, the Chinese time-honored brand.

For more than 100 years, "Rui Xiang" has always been in the leading position in the silk industry and the manual sewing industry, mainly because of its profound cultural background, unique and powerful means of management and operation, and always carrying out the business tenet of "sincerity and supremacy, genuine price, fair price and no child bullying".

Mainly engaged in silk, woolen, cotton, leather goods, Chinese clothing and production.

Personalized clothing is the traditional feature of "Ruixiang". From selecting materials to making garments is always a "one-stop" service. While following the traditional techniques of making, rolling, assembling, pasting, sticking and swinging, it also adds manual embroidery and other techniques. It has excellent material selection, tailored and well trimmed edges, and is beautifully bound.

The button is one of the traditional features of Chinese traditional costume making, and it is pure manual "unique skill".

Rui Xiang auspicious Chinese clothing exquisite craftsmanship is loved by the vast number of consumers.

In December 7th 1956, comrade Mao Zedong spoke with the director of the Min Jian and the Federation of industry and commerce.

Rui Xiang Xiang should be preserved in ten thousand years.

(Mao Zedong Book seventh volume 171 pages) shows that Rui Xiang has become the centenary brand of the Chinese nation that has witnessed history.

There is a Western baroque style shop in Beijing's grand barrier commercial street. Every day, the market is crowded and busy, attracting eight party visitors.

This is known as the famous Chinese and foreign famous Chinese brand Rui Xiang Xiang silk shop.

To say "Rui Xiang" the origin of the shop name can be known to others.

According to legend, the head of Rui Xiang Xiang had quoted the allusion of "Qing Qi repayment" after repeated deliberation and multiple textual research.

It can be seen that this time honored brand starts with a profound cultural background.

It is said that the "name" in the shop name is a kind of insect resembling cicada in ancient legend.

In the Jin Dynasty, "records of the gods," volume thirteen records, "the green child" will depend on the grass leaves.

Take the son, mother will fly back, not far away...

Money is spent on the mother's blood, and the money is spread in eighty-one articles, and the money is spread on the eighty-one sons of the blood.

Here is the story that the money has run out and can fly back.

Therefore, when the boss took the shop, Ming Rui Xiang was the auspicious implication of "auspicious auspicious".

Now, Rui Xiang is going to register as a trademark with a pair of mother and child patterns. It is obvious that Rui Xiang people are highly sure of the traditional business culture.

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The name "Rui" in the name of Rui Xiang is the symbol of "Rui"; "Qi" takes the meaning of its money repayment (Qingyu yuan is a water bug, because it has been quoted as an alias of coins), and the word "Xiang" is auspicious. On the other hand, the shop owner is the old military Meng house in Shandong Province, and all the shops are auspicious.

In short, it means auspicious luck and rich financial resources.

Our business scope is satin, woolen cloth, cotton fabric, leather goods, chemical fiber, national costume and so on.

In recent years, Rui Xiang has already had its own brand. In the myth, it resembles a cicada locusts, a pair of mother and child, and designs and signs their own logo, and produces a multi style "Rui Xiang Xiang" national costume that embodies Oriental women and unique charm of Chinese silk.

The auspicious auspicious auspicious auspicious auspicious management characteristic is: the commodity is complete, the genuine price, the service enthusiasm, the management main species has: otter, the raccoon wool, the Yellow wolf skin, the squirrel skin and so on the leather goods, imports all kinds of "foreign cloth", Hebei, Shandong, Jiangsu and Zhejiang and other places homemade cloth, the green cloth, the silk silk satin and so on.

The freight yard of Rui Xiang Xiang was divided into front cabinet, two cabinet and three main parts upstairs. The front cabinet sold blue, blue and white cloth, and two cabinet sold high grade cloth.

Upstairs selling silk, leather goods and other high-end goods.

When the customer arrives, the four older employees will open the door and greet them with a smile. Then, the salesperson will come up and sit down, watch the tea, and send the goods according to the needs of the customers.

Rui Xiang has won numerous customers with genuine and courteous service.

The color cloth of Rui Xiang is made of good white cloth. Its shrinkage rate is small and its water is not fading. It is welcomed and trusted by the working people, especially farmers.

Meng Hongsheng, the founder of Rui Xiang Rui Xiang, is a descendant of Meng Zi, a member of the old army town of Zhangqiu County, Ji'nan Prefecture.

He began with the management of homespun, and the name was Wan Xiang.

We have set up chain stores in Shanghai, Qingdao, Tianjin and other places. The scale of business has gradually expanded, and there are more and more varieties.

In the first year of Qing Daoguang (1821), Rui Fuxiang was listed on Zhoucun street. In 1835, its first semicolon Rui Fuxiang silk shop opened in Ji'nan and began business in Beijing from the second generation of successor Meng Luochuan.

Meng Luochuan, who was only 25 years old at the age of 1876, turned his eyes to the most prosperous commercial district in the capital, the grand barrier. In the early years of Qing Dynasty, Meng Jinhou was copying the Hutong in the fresh fish mouth outside the front door.

After nineteen years of Qing Dynasty (1893), a large number of foreign cloth poured into our country. Meng hahou proposed to Meng Luochuan, set up a cloth store, Meng Luochuan invested eighty-two thousand silver in the big fence to buy a paving room, and set up the Beijing Rui Xiang silk store.

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At the end of the Qing Dynasty and the early Republic of China, Rui Xiang had become the largest silk shop in Beijing.

It has five names, that is, Dong hung Chi tea house, Rui Xiang Xiang general store (also called Dong Hao), hung Kee fur shop, Xi hung Chi tea house, and West hung Ji silk cloth Temple (also called West), all located in the grand barrier street.

In 1900, Rui Xiang was destroyed by the boxers and soon reopened.

Rui Xiang is still famous for its pure and fresh colors.

They still design their own patterns, send a special person, select the manufacturer to "fix the product", and embroider the words "Rui Hui Xiang hung Ji".

Its fine cloth and silks are still praised by tourists both at home and abroad.

Its "traditional costumes show" is also a paragon of literary and business integration.

After the liberation of Rui Xiang Xiang, the fabric of the first five-star red flag rising in Tiananmen square was supplied by Premier Zhou Enlai designated by Rui Xiang.

In 1954, Rui Xiang took the lead in the implementation of public-private partnership. The five names merged into one, and changed to a cloth store mainly engaged in satin, woolen and fur goods.

Now the Rui Xiang silk store in Beijing basically keeps its original architectural style. The patio style housing structure, stone carvings and awning on the facade are still well preserved.

The business area is more than 1000 square meters.

Rui Xiang has always insisted on "sincerity and supremacy, genuine goods, no price tag". It never caters to the price cuts. With the wave, the attendants are enthusiastic, entertaining, comprehensive introduction, thoughtful service, pay attention to shop hygiene and professional attire, pay attention to language civilization, and do no dirty words, create a comfortable and warm shopping environment for customers.

In 1949, many old brands of Ruixiang Xiangda fence were ushered in, and the dawn of democracy and Peiping liberation.

The first five-star red flag, which was slowly rising in the founding ceremony, was made from red silk supplied by Rui Xiang. Since then, Rui Xiang has gained a new lease of life from the Kuomintang's "deteriorating". By the end of 1954, the first public private partnership has been the first state-run silk fabric store in recent decades.

Since reform and opening up, Rui Xiang has carried forward the good tradition of combining sales fabrics and helping customers to make clothes, and has done a lot of work in developing our traditional costumes. Especially in cheongsam, which shows the unique charm of Oriental women and Chinese silk, it has made remarkable achievements.

In recent years, Rui has already had its own brand, and has registered its logo with a pair of mother and child in the mythical form of cicada.

Many varieties of ethnic traditional costumes have been reflected in mass production after being put into the market.

Rui Xiang Xiang's entire shop workers are moving forward on the new business road of "famous shops, famous brands, famous brands and famous clothes", and are determined to build the Beijing post station on the Chinese silk road across the century.