Technology Innovation Guides China Shoe Industry To Create

As we all know, in the international market such as Europe and America, Chinese footwear products have always been labeled "made in China", especially in the context of the continuous appreciation of RMB and the increasingly homogenization of brand homogenization. The malpractice of "made in China" with low added value is becoming more and more serious. To this end, many domestic shoemaking enterprises have entered a new round of reflection. How can China's footwear industry take off the "made in China" title and present the new aspect of China's footwear industry? This is undoubtedly crucial to the whole shoe industry, and technology is the best weapon. Specifically speaking of the use of technology in footwear, we can examine the following three aspects: the innovative design of footwear products, the exquisite management of footwear technology, and the cultivation of footwear science and technology talents.

Technology innovation footwear products

"This is the best era and the worst." The key lies in the use of technology. Looking at the current market, the design of footwear products has been unable to get rid of the modern technology concept. Technology has stood at the forefront of brand building, and has become an indispensable element in the whole footwear design system. At the same time, it is precisely in the "technology" makeup point, designers can often design a series of strong market temptation of footwear products. It is worth noticing that when designers use technology to carry out innovative design of footwear products, we must take into account some other factors, such as the price of products listed, the aesthetic tastes of consumers, etc., and effectively use the fashionable elements to creatively maximize the spiritual essence and value created by footwear products through scientific and technological aspects, so as to enhance the added value of footwear products. Of course, in addition, the product in the production process can also be quoted with some digital scientific equipment to improve the efficiency of the whole product "born".

Technology of footwear production technology

I remember a leather shoe expert in Italy said that the future is the era of technology. The birth of strong products needs strong production support. In the production and management of footwear products, shoe manufacturers must improve their production efficiency and attack the high-end brand market, so they must make breakthroughs in production technology. And "technology + production" in the present can be regarded as the basic mode of improving the efficiency of the whole industry. For example, the automated computerized sewing machine used by shoe manufacturers is a typical case. (China shoes net) this not only improves the production efficiency of shoe enterprises, but also reduces the cost of labor production. Because cheap labor force is less and less in China nowadays, shoe manufacturers can invest more in trying to rely on automated production lines instead of more manpower to improve production efficiency and brand quality. Similarly, for the lofting and cutting of production materials, a high-performance computer can be used for precision operation. On the basis of this, a software system for product color matching and shoe size automatic plate arranging can be added at the right time, so as to fully realize the intelligent production of products. Based on the above two aspects, there are some sports brands in China that are remarkable in these aspects.

Sports brand walking technology wave

Throughout the sports shoes market, Hongxing Erke, Nike, Reebok and other brands are the head of this science and technology express. First of all, take Hongxing Erke development as an example, the brand has been holding high technology leading strategy, and constantly innovating in science and technology in practice, and has launched a proud GDS shock absorption system. It has no doubt moved to the forefront of the industry's science and technology. It has become the most prestige footwear certification body in the world. It is a member of the British SATRA, and has set up a world-class footwear design and Research Center conforming to SATRA certification. At the same time, Nike, a shoe maker, is not showing its weakness. With the unique air cushion technology developed by itself, the domestic and foreign consumer groups really feel the convenience and the technological movement brought by the sports shoes for the first time. In addition, Reebok, a shoe maker, is also a typical rising star brand. The concept of "PUMP" launched by the brand has created a sensation in the market, providing personalized tailor-made functions for every pair of feet in the market. Not long after that, Reebok also decisively pushed out the lightweight and shock resistant air cushion system, namely honeycomb technology and DMX technology, and strengthened the scientific and technological use of the equipment on its production line, thus creating a science and technology legend about Reebok brand.

Cultivation of scientific and technological talents in footwear industry

There is no doubt that technology plays an incomparable role in China's footwear industry. But at the same time, the demand for science and technology talents is increasing day by day in the age of the lack of technology talents. To this end, the cultivation of footwear science and technology talents is beyond dispute. It has become an important topic that we should pay attention to. In order to achieve the transfer of talents to shoe enterprises, we can achieve them through two channels, or cooperation with related professional institutions or scientific research units. In particular, professional colleges and universities are often a cradle for the cultivation of scientific and technological talents. In this regard, shoe enterprises can adopt order form training through the way of school enterprise cooperation, so as to strengthen the construction of talent team and realize the all-round docking of talents and the market. In addition, it is also a good way to marry other scientific research institutions. This also requires footwear enterprises to gradually establish relevant personnel reserve mechanism with a view to making timely demands. However, with the emphasis on the above two ways of training talents, it is also imperative for shoe companies to focus on the cultivation of internal scientific and technological personnel. In this respect, experts suggest that footwear enterprises should establish relevant scientific and technological personnel evaluation, assessment and incentive mechanism, so that not only can we create a system environment for outstanding talents to stand out, but also inspire the enthusiasm of internal scientific and technological personnel.

There is no doubt that the advancement of China's footwear industry, the survival of footwear enterprises and the development of footwear brands are inseparable from the important factor of science and technology. Especially in the current fierce competition in the market, technology has become the leading indicator of the development of the footwear industry. To this end, shoe companies should use modern "technology" weapons so that they can stand up to the wave of the brand of the era and recycle their own brands in a leaping way, so as to seize the commanding heights of the international shoe market and realize the "creation of Chinese footwear".