Wenzhou Shoes Can Compete With International Brands.

On the BLDse bastopol, the most prosperous commercial street in downtown Paris, Kangnai stores are located on the shoulders of the world famous brand shops. Most of the patronage guests are French locals.

The first general manager of Kangnai, the first Kangnai shoe company to push Wenzhou shoes into the international market, has recently received an exclusive interview with reporters.

In September 2005, the French Kangnai company was established as the distribution center of Kangnai products in the European market. Wenzhou shoes began to enter the international market with its brand image.

Kangnai's mission to Seoul is to build 100 chain stores and 200 counters in France in 5 years.

In this regard, Seoul has a lot of confidence in it, because he has already worked out a series of expansion plans in his mind: there are many Chinese in Paris, France, and there are more than 10 people in Wenzhou who have legal residency.

To enter foreign markets, the most practical and convenient channel is to start with them.

In a short span of more than a year, Kangnai, France, has landed in Paris and has developed to 11 by inviting Chinese to join.

Chou Hancheng said that the primary task of monopoly shops is to break the low-grade image of traditional Wenzhou shoes and influence the French's consumption concept with the "product quality".

Therefore, compared with the 5 year plan of the head office, he believed that setting up brand is the foundation and can be slowed down, and then it can increase rapidly.

Qiu Seoul believes that Kangnai shoes can play a role in the market of French high-end shoes.

He said: "Kangnai is to set up branches in prosperous and prosperous neighborhoods, and compete with international brands."

After the initial success of the French store trial camp, Kangnai set up stores in Italy, Spain, Germany, Portugal, Greece and other places, and began a large-scale international strategy.