Chinese People Should Create Their Own Brands And Tell Their Own Stories.

2011/11/16 10:22:00 18

??? 日本語 Fran?ais English 中文

China'S Own Brand Story

In our daily life, we can see everywhere: "this is a man's clothing from Italy.

brand

"," from a British Royal designer. "

inspiration

I find that I will lead you into a noble and elegant palace of art. "

The people in the clothing circles describe the brand in this way.

It is quite common for

。

Why do we have to relate our brand to Italy? The reason is: we are too self confident!

The concept of brand in the mainland is only 20 years old.

Mr. Lu, a famous fashion designer from Taiwan, said that the brand building abroad is relatively mature, and many brands have a hundred years of public praise. Our brand is still in the stage of growth and needs enough time to accept the test of the market.

However, with the rapid development of information technology, great changes have taken place in the speed and mode of information dissemination. Too many "internationalization elements" suddenly come to consumers because of the spread of information technology "no borders".

Under such an international background, our new brand will have more or less "no time to wait".

Sense of urgency

。

Compared with building a new local brand, making a fake foreign brand with the blind worship of foreign goods has become a shortcut for some enterprises to grow rapidly.

Low brand promotion ability is also one of the reasons for the spread of "fake foreign brands".

Because brand building is story telling, we are short of storytelling.

This is not only because of the lack of talent, but also because our brand is not enough to support the perfect story.

There is no doubt that today's Chinese consumers do exist.

Chongyang

Psychology.

Chinese seem to like foreign stories very much, but they do not care about their culture.

Under such a background, it is difficult for Chinese brands to have good room for growth.

Not only that, the clothing industry has also encountered more embarrassment: Chinese elements were widely excavated and used by foreign designers before they were recognized by the fashion industry.

After the "Da Vinci incident", domestic consumers have begun to return to reason, and are seeking to understand all brands from the blind pursuit of all foreign brands.

connotation

Transition.

China is one of the four ancient civilizations. It has a long history and culture of more than 5000 years. It contains rich and profound culture. It has a brand story that our clothing brands are inexhaustible and used.

In fact, in the flood of "fake foreign brands", most of our newly born clothing enterprises do not need to drift with the tide. They may be able to achieve unexpected results and harvest.

Mr. Lu pointed out that a local brand with strong flavor will not help brand promotion and development.

If the local clothing enterprises want to integrate themselves with the international market, they will have to create their own brands and tell their stories, because after all, we are descendants of the Yellow Emperor, with more than 1300000000 compatriots as powerful consumer backing.