Thailand Footwear Industry Is Pushing To Enter The Market Of Finished Products For Outdoor Shoes.

domestic Gym shoes Bottom production leading enterprises Thailand The preparatory work for the sale of the finished product outdoor shoes has entered the final stage of sprint.

Xie Zixi, a company secretaries, told reporters yesterday that the company is now in contact with Taobao, patting and other network sales platforms to discuss cooperation matters, and related project personnel recruitment is also in progress. It is expected that network sales will be fully rolled out next month. The company's own brand "RAX" outdoor shoes official website and online shops on Taobao, pat and other platforms will also be opened.

Tai Ya outdoor sports shoes Internet sales The project started in June of this year. The company invested 30 million yuan to set up a wholly owned subsidiary, Xiamen Rui hang Agel Ecommerce Ltd, to run the project. industry chain The first attempt to extend downstream. The company relies on the size and technical advantages of the sole industry to provide soles, and owns the brand of "RAX" outdoor shoes, and entrust third party manufacturers to manufacture finished outdoor shoes.

Login the company's own brand "RAX" outdoor shoes official website, the reporter saw, commodity display, buy back exchange process, Alipay, money paid, fast money and other payment platform access. Logistics distribution Orders, enquiries, and other supporting modules for online store operation have been completed, and the "grand opening" date of the homepage advertisement is December 1st. Xie Zixi said, at present, the stock of online stores is all in place, fully equipped with opening conditions, but the exact opening time has not yet been finalized.

What is worth mentioning is the brand new online sales mode of the company outdoor shoes project. The product characteristics of Tai Ya shoe industry determine that its current customers are all finished sports shoes manufacturers, and the company has no experience and advantage in physical terminal sales. Therefore, the company will launch the "RAX" outdoor shoes will be sold through the Internet.

Xie Zixi said that all products sold through the Internet, on the one hand, considering the rapid growth of the domestic outdoor merchandise online shopping market, the future market space is huge; on the other hand, online sales can save the location, decoration, personnel management and inventory of the physical store. turnover Many other problems will greatly reduce the cost of sales and reduce investment risks.

It is understood that the domestic outdoor sports market has been developing rapidly in recent years, and the sales volume of the industry has exceeded 10 billion yuan. At present, there are no absolutely strong leading brands in the outdoor sports market. Even the listed companies such as Pathfinder have relatively limited market share and are mainly concentrated in the offline market. On the e-commerce platform, the outdoor brand is mainly based on sales inventory, which creates opportunities for new investors in the market.

Thailand shares are optimistic about the development prospects of outdoor footwear products. According to the company's feasibility report, after 3 years of market incubation period, it is estimated that the sales revenue will reach 269 million yuan in fifth years, contributing 32 million yuan to the company's net profit.