Christmas Shopping Carnival Season &Nbsp; Christmas Clothing Display Should Also "Change Face".

Christmas is coming, and it will set off an annual shopping frenzy.

Christmas promotion is the more intense war between businesses.

Businesses are playing hard, consumers are a bit tired, and even appear in the mall "no discount on sale".

How to innovate marketing? How can we turn our attention into rising sales?

On the occasion of businessmen preparing for Christmas, this column invited senior domestic display experts and chief exhibition consultant of Hua Yi Heng, Ah Fu, to explain how different sales promotions should be displayed.

Different promotions should have different displays. This is because different promotions will attract different customers. Different customers will require different displays.

Alfred pointed out that the process of promotion and display should be: what activities should be identified -- predict the number of adult traffic -- what customers are to be - what products to sell - how to make displays.

This column will be divided into two categories, namely, normal passenger flow and large traffic volume, to explain products and display.

Concentrated passenger flow

Nowadays, businesses attract a lot of traffic patterns, attracting large passenger traffic in a short time, "spike", "limited time rush to buy", "money doubled flowers" are some of the more popular practices recently.

Among them, the "spike" approach stems from the Internet, which is generally the product of ultra-low prices, such as 1 yuan T-shirt, 30 yuan coat and so on.

In this case, it is clear that goods are cleared because they are long overstock, so the second price is definitely below the cost price.

Ah Fu pointed out that the "spike" brought customers are usually super, and sometimes even congestion phenomenon, so this display is very simple, according to the price display, 30 yuan a district, 20 yuan another area, 50 yuan and another district......

"Of course, some brands will only take a few products to do spike, just to be an attractive gimmick, so we only need to focus on a single area, but it is recommended not to use this form, because some customers will exclude low-priced products, which will also repel the brand, which will outweigh the gains."

Ah Fu reminded.

Similar to "spike", there is a "limited time rush". For example, a brand did not discount for a long time, and suddenly made a full 70 percent off activity at a certain time, and then returned to normal price. This is limited time rush to buy.

This activity will also bring a lot of traffic. Ah Fu believes that the main purpose of the display is to make customers find it convenient, so they only need to display them according to category, such as shirts in one area, vest in two areas, trousers in three areas, and dresses in four districts.

There are also "rich double flowers", which is a rule of promotion, such as buying 100 yuan for 200 yuan.

Ah Fu pointed out that in this case, the products of each brand store must be sold at a positive price, because only half of the money is needed to pay the bill. "In fact, it is 50 percent off, but it sounds much more tempting than 50 percent off. At that time, the product may also be dominated by the over season products and the serious unsalable products, and the products will naturally be more promiscuous.

At this time, it is necessary to ensure that customers are convenient to choose and not to look too low. It is better to use color centralized display, such as yellow, green and blue in turn, concentrated in dark coffee and concentrated in black and white.

Ah Fu said.

General passenger flow is displayed in series.

Compared with the promotional activities done in order to clean up the inventory, the promotional service such as "collocation consultant" and "handsome companion shopping" are aimed at attracting customers better.

Alfred pointed out that most of the activities featured by service are selling at a positive price, and letting profits is just a "VIP" discount.

Generally speaking, the characteristic service such as "collocation consultant" and "handsome companion shopping" is a relatively high-end brand. "The target consumers of these brands are either tasty or relatively banknote. This type of customer pays great attention to whether the brand store entered is consistent with their status, so the product aimed at this activity is naturally the latest product, and it needs to be displayed in series so as to fully display the sense of the shop and the value of the product so as to move this type of customer."