Public Welfare Dream Advocates "Humanistic Olympics"
Recently, "Ma Yan AOKANG outstanding rehabilitation athlete spinal rehabilitation rehabilitation plan" was launched in Beijing. It is reported that the event was launched by Ma Yanhong, who won the first Olympic gymnastics gold medal in China in 1984, and was called "the primrose" by the sports world. The 2008 Beijing Olympic Games leather products supplier AOKANG Group donated to start the "Humanistic Olympics", care for the health of outstanding retired athletes, and help outstanding retired athletes to carry out effective spinal rehabilitation.
It is understood that since the start of the AOKANG Olympic Games in May this year, AOKANG group has received wide attention and participation from all walks of life.
This "Ma Yan Hong AOKANG outstanding athletes rehabilitation program for spine rehabilitation" is part of the AOKANG Olympic dream movement. AOKANG has held a series of public welfare activities such as "Yangling AOKANG children's rehabilitation ward", "Tian Liang AOKANG love ward", "Gao Min AOKANG Beijing Sport University poverty area sports scholarship", "Wang Junxia's western long-distance running" and other Olympic Games, a series of public welfare activities to achieve the dream of Yangling, Tian Liang, Gao Min, Wang Junxia and other Olympic champions.
Recently, Wang Zhentao, President of AOKANG group, accepted an interview with our reporter.
Reporter: you are very enthusiastic about charity. When you first decided that the AOKANG Olympic Games were going to be a dream, was it because of personal interest?
Wang Zhentao: we always wanted to do something for the Olympic Games.
After understanding, it is found that athletes are rewarded by Olympic champions in a sense.
In another sense, to embody harmony, it is not only the Olympic champion who wins the prize.
We should consider the overall situation and hope to do something about Olympic public welfare.
We do not do it for a while, we will continue to do it.
First of all, I like to do it.
From the AOKANG brand, a brand is not a single inference, but the brand also needs popularity.
Second, individuals like to do public welfare undertakings.
Some people like to put money in advertisements.
For us, what to do for the Olympic Games is my personal hobby.
Reporter: do you want to make AOKANG a world brand?
Some people put their products in Olympic marketing, like Johnson has contact lenses for athletes to use.
Does AOKANG have such a product?
Wang Zhentao: after becoming a supplier of the Olympic Games, like the countdown to the Olympic Games, there is a countdown shoe with a walking shoe and how many steps it takes.
We combine many technologies with the Olympic Games.
Many people think that shoes are very simple, but they are not simple.
It is not simple to do simple things well.
Reporter: when the product is popularized, the product is combined with the Olympic Games. At what time point is it?
Wang Zhentao: true cooperation, we hope to become the supplier of Olympic Games to the end of the beginning, we hope to stick to this activity.
Like the AOKANG Olympic Games, it is not the end of 2008.
Next year, some athletes will just win the Olympic Games. We will continue this activity.
Reporter: what are the public welfare and marketing plans around the Olympic Games in 2008?
Wang Zhentao: public welfare.
We will continue to make the AOKANG Olympic dream come true.
AOKANG will bring our brand to the world through the Olympic Games.
Our entire marketing strategy is also centered around the 2008 Olympic marketing.
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