Shoe Enterprises, Do Not Let "Brain" Chaos "Inner Brain"

Thirty years have passed since 80s, especially in recent years.

However, the external brain can only be the external brain. It may be superior in some aspects, and can provide better services for enterprises in this respect, but it is by no means a "Tai Yi Wan Ling paste" that can be arranged for the enterprise.

At the same time, too much praise for the external brain is very easy to cause inadaptability of the inner and outer brain, resulting in the useless external brain, and the internal brain has gone on strike again.

Then, how can we choose a suitable external brain? How can we effectively use the external brain while ensuring the normal functioning of the inner brain?

What's wrong with the inner brain?

Any enterprise will never seek an external brain without a purpose. Finding the external brain is bound to solve some problems.

So what is the problem that enterprises need to solve?

Logically speaking, any problem itself is not an isolated phenomenon, and the reason for this problem is certainly not one. If we do not find the root of the problem and grasp only one representation, we can not solve any problem even if we find a good external brain organization.

So how can we find the root of the problem? It is very simple. Draw a picture and ask why.

First, find out the most important problems that restrict the development of enterprises, and form the vertex of this picture.

Then, several reasons for this problem are found out and connected below the vertex, and the reasons are arranged from left to right according to the importance, forming the first level of this picture.

Then the most important causes of this cause are found, connected below each other, as well as from left to right according to their respective importance to form the second level of the map.

So much to find out why, to eliminate the part that you can solve, the unimportant part, the part that the non - manpower can reverse, find the biggest influence on the vertex in the low level.

Well, this is the most important problem we need to solve. Why do we need to find out the cause of the external brain?

At this point, we can easily choose the most suitable external brain.

What kind of external brain is there?

If an enterprise looks for an external brain, it's not just for the sake of

Through the analysis of stratification and analysis, we have a clear understanding of ourselves, so we have a target for selecting cooperative brain organizations.

Enterprises need to grasp the principle of finding the most suitable and professional ones, not the most famous ones, nor the most expensive ones.

Under normal circumstances, it is suggested that shoe companies should follow the following four steps: first, organize a relatively professional team to conduct comprehensive reviews on the cooperation ideas and framework of different brain organizations.

Clarify the following points:

1, the degree of adaptation to the needs of enterprises and the lack of professionalism are the most needed partners for enterprises.

2, whether the rationality of thinking is feasible.

3. The depth of involvement of the external brain in the process of cooperation.

Secondly, in-depth examination of the experience of external brain institutions, to determine what they have done, how effective, and how these effects have been achieved.

Through these surveys, we have a clear understanding of the brain organizations that are going to cooperate, which can avoid unnecessary losses caused by some discordant factors in the process of cooperation.

At the same time, there is a certain understanding of the strength of the brain organization. After all, the probability that beggars become friends with emperors is not high.

Thirdly, it is often the most valuable reference for us to get a thorough understanding of client evaluation and customer response.

The value of a good external brain organization is reflected in the actual growth of its customers, and the growth of external brain organizations is often attached to the growth of customers.

The positive evaluation of customers is the most powerful evidence for the strength of external brain organizations.

Through the above three steps, we can basically determine the cooperative company, so the fourth step is more clear, we are in the end with who in this company.

Identifying a good project team is the last and most crucial step in the choice of the external brain.

The cooperation between enterprises and the external brain is actually cooperating with some people in the external brain organizations, because enterprises purchase intelligence, and those who serve the enterprises for a long time are just a few key figures.

Therefore, it is necessary to choose the most suitable project group.

In the process of cooperation, the more people are sent out, the more attention is paid to the enterprises and the more comprehensive services.

Often you go to someone's fame, but he doesn't care about you at all, or in the early negotiation process, you find that their team is very good, but the last group to serve you is another group of people.

Therefore, when the contract is signed, it is necessary for the cooperative company to submit the names and resumes of the service members.

At the same time, in the future cooperation, enterprises should emphasize that the consulting company can not frequently replace personnel and cooperate for a few months. The project team members have changed a lot, which is very unfavorable for project cooperation.

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With the outer brain, the inner brain is needed.

Has it been decided that the most suitable and most productive external brain organization is everything? No, "there are no saviors and no immortal Emperors".

If things are so simple, ten out of the top five hundred companies in the world are nine brain organizations.

In the face of the excellent external brain, we must have the same excellent internal brain to complement each other. The relationship between the outer brain and the inner brain is "the plot to break the rules". One must have more creativity and a more decisive decision, otherwise the achievement of the external brain will not go far.

First, whether it is corporate image design, marketing planning, business management consulting, or internal training, for consultants, they are not short of "pipelined" or "wholesale" schemes.

If enterprises are intimidated by their huge names or lack of trust in the relatively professional people in the inner brain, they may be able to cope with the things they use in this type of pipeline operation.

Especially some strategic things, these are not 35 months can be judged right or wrong.

This is precisely what some external brain organizations most like to talk about. When the right and wrong can not be verified, what we often talk about is "we first determine a big direction, if there is no big direction, all progress is retrogressive".

Admittedly, logically speaking, this is correct, but this is often one of the reasons why consultants fail to get a good result.

Secondly, before making the plan, the responsible brain organization should not only understand the situation of the bosses or executives, but also have a thorough and thorough understanding of the history and environment of the enterprises.

If the external brain understands this aspect no less than the internal brain, it can make more reasonable measures.

This is not only a matter of advisory bodies, enterprises should also organize relevant personnel to participate in the investigation of advisory bodies.

Only when we understand the actual situation and needs of the enterprise, can we find out the problem and make a reasonable plan.

Third, when it comes to proposals, do not think that more and more companies are involved. Many professional matters need to be discussed by professional people.

The "outsider watching" is a disrespect for the proposal.

When making a proposal, laymen are often confused by some gorgeous superficial phenomena, but can not see more important factors such as their practical operation.

In fact, enterprises need not perfect copywriting, but suitable for their own, feasible solutions to problems, ideas, methods or tools.

Problem solving is the key.

Just like many consultants who advocate "experts", there are also people who are self righteous in the enterprise or because they are old or elated. They may not be convinced of these "foreign monks"; especially if the scheme involves some people's interests, the implementation of the scheme will be greatly reduced, which will affect the effect of the project implementation.

The internal brain is always the inner brain. Enterprises must remember this. Without the accurate judgement and execution of the inner brain, the external brain is easy to imagine and even imagine.

Depth of cooperation

Now that we have cooperated, we should give a suggestion to the enterprises. We should deepen our cooperation. The depth of cooperation often determines the degree of external brain effort.

Some enterprises, on the one hand, need consulting companies to help themselves in the whole process. On the one hand, they are afraid that the consultants will know too many secrets and pose a threat to enterprises. This restricts the power of the external brain at a certain level.

On the contrary, other enterprises are often attracted by the beautiful context formed by the proposals of the external brain organizations, losing their determination and forgetting that the seemingly beautiful scheme is virtually impossible to implement.

The best choice for enterprises is: first, all processes should work together to promote more participation of the outside brain in the actual implementation, and remove all masks and practice in depth.

Shoe enterprises do not need the theory of Yunshan foggy sea. What they need is the combination of theory and practice, practical combat, and the external brain that can bring practical benefits.

Two, linking remuneration to the content of actual services or adopting a more practical way.

I worked in a well-known company. The company had worked with a famous advertising company. The proposal was magnificent. But at the end of the year, it was found that the advertising company ultimately provided the company with only four publicity main points.

Of course, this may be a very small number of cases, but I still hope that our consulting industry can provide more effective services for shoe enterprises. We hope that all the external brain can grow up with customers' visible growth and establish their own brand.