Ten Major News Of China's Garment Industry

The year 2011 is drawing near. In this year, the development of China's garment industry has gone up and down with the overall development of China's economy. In order to better demonstrate the achievements of the garment industry this year, and to better reflect the difficulties that China's garment industry has crossed over the past year, China apparel network's specially designed "China apparel network Festival" activities will be successfully concluded in the near future.

In the activities of the "2011 China apparel network Festival", the most attracting industry attention and response is the selection of "ten major news of 2011 China's clothing industry". The selection activities are divided into three parts: "recommendation", "initial evaluation" and "final comment".

First, China's textile and garment industry has entered the era of fear.

This year is the opening year of the year 12th Five-Year. As China's economy is moving towards its goal, power shortage, labor shortage and money waste have come in succession. With a series of tests, such as high cost, some Chinese textile and garment enterprises have been struggling, and the whole industry has entered the era of fear. Some experts believe that these are just the throes of structural adjustment, but if they only shout pain in the pain, instead of solving the problem from the root, the pain may become a long pain.

Two. The big clothes on the black list.

Recently, the Consumers Association of Beijing has conducted random sampling of casual pants in major shopping malls of the capital. As a result, many famous foreign brands were found to have serious problems such as false label content, formaldehyde content exceeding standard, color fastness and so on, and the failure rate was close to 40%. The famous Spanish brand ZARA, the British brand Marlboro and the American brand Hush Puppies are all on the list. Why do international brands frequently touch the "quality gate" in China, but still can "capture" the hearts of Chinese consumers? How do they respond?

Three, the clothing brand is deeply involved in the "drug related door".

Greenpeace, an international environmental group, released its report on the investigation of toxic and harmful substances in the global brand clothing, which is released by Lining, and other famous brands. The products of famous brands such as Adidas and NPE contain "environmental hormone" nonylphenol polyoxyethylene ether (NPE). Medical experiments have proved that these hormones may lead to precocious puberty, and to a certain extent, inhibit the development of male signs. This survey report once again pushed many well-known brands to the forefront of the storm, and aroused close attention from all walks of life.

Four. Footprints of Chinese apparel Wanli and the inspection of the national garment industry.

Ten years, in the eyes of Chinese people, it is a particularly meaningful time. As China's largest apparel network media, what has China apparel net brought to the industry in the past ten years? What can be enlightened for the next ten years? Since October 2011, China apparel network has launched the "footprint - China apparel million miles" and the China apparel network 10th anniversary National Garment Industry inspection tour; visited 25 government departments, industrial clusters and 120 well-known local clothing brands nationwide.

Five, what is the "fake" foreign brand of China's clothing industry?

In March, "golden Dan" was shot, and CCTV and Beijing evening news were fired. It is reported that "card Dan ton" only has trademark registration in Italy, but its production and operation is only in China, not "Italy brand", but "domestic goods wrapped in foreign leather", which sells high prices and obtains "huge profits". In fact, in China's clothing industry, brands such as "brand Dun ton" registered abroad or brand names are not cases. This is the development of the clothing industry disease scale or a management model, the views of the people of all walks of life, wise people see wisdom!

Six, clothing enterprises listed 50% is not the rate behind: IPO audit stricter

Reporters found that according to Wind information statistics, from January 1, 2011 to November 11th, the SFC audited 283 companies' IPO (first round), of which 219 were adopted, accounting for 77.39%, and 54 did not pass, accounting for 19.08%. But rough calculation, so far this year, the clothing industry's IPO pass rate is only about 50%. Clothing enterprises IPO (first) successively is not, what is this signal? A sponsor representative told this newspaper that now the SFC has raised the listing requirements for clothing enterprises.

Seven, luxury items.

China's luxury goods industry has been growing at a rate of over 20% in the past few years. By 2009, China's total consumption of luxury porcelain products has reached $9 billion 400 million, ranking second in the world, catching up with the United States, second only to Japan. 5 years later, China is expected to become the world's largest consumer of luxury goods. The rapid growth of luxury consumption has brought many international brands to China to gain more profits. However, the increasingly large luxury market now has frequent quality doors, which makes the consumers who are eager to purchase send out the sigh of "I am a luxury, but it hurts me". Let's count the secrets of these luxury goods in China.

Eight, Transformers 3 brand embedded marketing

At the zero point of July 21st, the blockbuster Transformers 3 (short changed 3) officially opened the mainland's "gold absorption" tour. Although the Autobots and Decepticons war is well anticipated, the four major domestic brands, the Mets bond MTEE series T-shirt, the Yili Shu Hua milk, the TCL 3D TV and Lenovo ThinkPad, are also the focus. The promotion techniques of film and TV play have been popularized in the clothing brand. There are various indications that the new brand marketing strategy of film advertising is ready to go.

Nine. Focus on Lining's "Guan Dian men incident".

Li Ning Co reported recently that orders fell and stock prices fell sharply in the second quarter of next year, and 500 stores were shut down on a large scale. To this end, Li Ning Co recently released media clarification that Guan Guan was only engaged in the reform of the distribution system, but said that "this measure and closing shops are two different concepts". It is emphasized that "the normal opening and closing of new shops every year, the expiration of tenancies and the adjustment of location are the main reasons for closing shops".

Ten, the era of Internet consumption, refused to be "fishing"

With the rise of the Internet, online shopping has become a big trend. However, in this unseen network transaction, everywhere is full of "traps". Recently, China's anti phishing website alliance Secretary announced a group of data that the alliance identified and processed 2763 phishing websites, an increase of 85% over the same period. Therefore, in this complex online shopping world, consumers must keep their eyes open and beware of being "dropped".