Tokyo Fashion Week 2012 Spring Summer Series: Embrace The Younger Generation

Tokyo embraces the younger generation

Mercedes Benz Tokyo fashion week (Mercedes-Benz Fashion Week TOKYO) was held in from October 16th to 22nd.

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Somarta

The main activities in the official agenda include the opening ceremony of the fashion week - the 2012 spring and summer men and women's series released by the invited British designer Paul Smith and his brand (Paul Smith), and the "Versus Tokyo" held in the afternoon of the last day of the fashion week. It is an event with a combination of men's clothing, publishing, installation and sales. The event presents the most popular and prominent Street brand in Japan and its creativity in Tokyo.

Anrealage

According to the US report, the number of spectators who attended the 2012 spring summer series in Tokyo fashion week increased by 10 thousand compared with the same period last year.

The increase is partly due to the issuance of tickets to the public at a price of 1000 yen, all of which have been donated to the Red Cross Society of Japan. Another point is to extend the schedule, which has increased by one day compared with the previous one.

The number of buyers attending the fashion week in Tokyo also increased to 88 compared with 50 people a year ago.

The voice of "power" and "positive" resounds again and again in Mercedes Benz Tokyo fashion week (formerly known as Tokyo fashion week in Japan).

After the cancellation of the fashion week in March this year due to the earthquake and tsunami, the organizers launched a new restructuring schedule and a naming sponsor, Mercedes Benz, which is also a sponsor of fashion week in New York, Miami, Berlin and Stockholm.

The injection of new capital has gained a special result: more and more new talents have entered the fashion week of Tokyo.

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Junya Tashiro

Many Japanese fashion people hope that this year's fashion week in Tokyo will take the first step towards a more international recognition.

"This does not mean that we should be more commercial, but that we can get more attention from all over the world," said Kurino Hiromitsu, founder and fashion week committee member of UNITEDARROWS, a Japanese retail giant.

Tokyo fashion week presents the diversity of "made in Japan" brand.

On the one hand, there is a traditional brand like Matohu, which draws elements from pure Japanese aesthetics and applies them to its brand clothing design.

On the other hand, Yoshio Kubo, the men's wear designer, has displayed the original fabric, and the men's wear series made up of the Indian pattern and the splicing of the broken flowers can stand well in Paris or Milan.

Mastermind JAPAN

On fashion week, a new discovery was made to the young generation of Tokyo designers, such as Jenny Fax brand designer Shueh Jen-Fang, showing the recollection of twisted girls uniforms and Shuangfeng drama.

The Christian Dada brand series leads the avant-garde crowd with an apocalyptic picture of a complete black dress with animal skull and cages.

Among the popular brands in Japan, Anrealage brands will stand out from the rest of the world.

The series of designer Morinaga Kunihiko Kunihiko Morinaga is an excellent one. It adopts the pouring form, stiff folds and convex details created by thermoplastic polyester.

In the mainstream trend of spring and summer in Tokyo fashion week, G.V.G.V. brand and Plumpynuts brand show gentle colors and lots of printing.

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Phenomenon

Tokyo fashion week gave the best generalizations for the younger generation to embrace the last day.

The "Versus Tokyo" project, planned by Yoshii Yuichi, the founder of Japanese fashion concept store ContemporaryFix, brings together the most popular street clothing brands. This time, 8 brands such as DISCOVERED are involved. Young people in Tokyo also queue up to buy tickets and wait patiently to see the show.

In the show, the designer also made a good review of this year's disaster in Japan, such as Mastermind's skull print T-shirt, and the slogan of the charity T-shirt on sale. It also expressed the public sentiment: "everyone for me, I for everyone."

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Hisui melting

The Hisui series, titled "melting", tells of a story that is happening in Japan: how people deal with things that may hurt us or are slowly melting and corroding us in Japan.

The clothes are very bright, just like the usual spring suit series, but they hint at the theme of designer Itou Hiroko. The printing of sunflower looks like a kind of hallucinatory feeling to melt, while the giant water droplet makes the collar and handbag more elegant.

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Anrealage is one of the few brands of clothing experiments in Tokyo fashion world.

The theme of the 2012 spring and summer series is "shell". The front bulging coat shows the natural female body and adds a little cold and strong.

Like plastic toys manufactured by moulds, designers say these clothes are made by heating and melting polyester fibers at 400 degrees Celsius, and making cloth hardened. The same wrinkles on the skirts also apply the same principle.