Christmas Discount, Pre Season Luxury Brand Collective Price Hike

　 　 Chanel This month the price increase is about 10%, and the big difference between Shanghai and Hong Kong is shrinking.

"Xiaoxiang has adjusted the price again!" recently, a news about the price increase of Chanel (Chanel) has become a hot topic of luxury consumption in Shanghai. Since December 1st, the price of Chanel counters has been adjusted around 10%. Besides Chanel, many luxury brands also choose to increase their prices before the discount season. For example, Gucci rises on the same day, and Tiffany Co's diamond series starts to rise from today. The annual price of luxury goods has almost become an "iron rule".

With the rise of Chanel, many regular purchases Luxury goods People found that the price difference between some big brands in Hongkong and Hong Kong has gradually shrunk because of the mainland's rise less than that of London and other places.

Chanel rose 10%

At 5 o'clock yesterday afternoon, the reporter went to the Chanel counter on the first floor of Hang Lung Plaza. The salesperson told reporters that the price of most styles has been adjusted, for example, the Chanel 2.55 series "226 medium" has risen from the original 37500 yuan to 41200 yuan, while the Classic Flap series "Maxi super large" has risen from the original RMB 41000 yuan to 44800 yuan. A lady who is picking a bag told reporters: "I have heard that Chanel has gone up again, but it is necessary to buy it anyway. It's better to buy it sooner than later, sometimes when it is out of stock, it has to wait in line."

In addition to the overall price adjustment of Shanghai special counters, the special price of China's Hongkong, Singapore and other places has also been fully adjusted. Among them, the price adjustment in Hongkong is particularly obvious, so the "Jumbo large" of the Classic Flap series with a price of HK $39600 has risen from HK $39600 to HK $44700, or 12.88%.

Several big brands quietly adjust prices.

In recent years, Celine, which is popular in Chaozhou, has increased its prices in Europe, the US and the Asia Pacific region in the middle of November. The main price rising product is the "smiling face pack" that has been called "IT Bag" in the fashion circle this year. A luxury shopping agent told reporters that a "smiley face bag" rose from 1250 euros to 1350 euros in Europe. Celine, a salesperson at the national gold center store, said that this package also rose in Shanghai, from 16000 yuan to 17500 yuan.

Gucci, which has been very popular with consumers, has increased its price since December 1st of this year. The price increase in Europe is around 10%, mainly in bags. "Some of our products have also gone up." Yesterday, reporters learned from the Gucci state gold center store that the price increase began in December, and the bags basically rose by several hundred yuan, and the price increase was about 10%. Another luxury brand, Bottage Veneta, rose in Europe in November. As a result of a price increase of around 30% in April this year, the increase was small. A wallet with a price of 245 pounds rose to 260 pounds. this brand The salesperson of the Golden Eagle Shopping Center said that the price rise in Shanghai was completed at the end of October. In addition, Balenciaga, which is known for its hot selling "locomotive bags", has recently increased its price. Reporters learned from luxury purchasing that a bag called "City" has risen from 1245 euros to 1345 euros.

Price increases before the discount season

Analysis of the industry, Leatherwear The rising price of raw materials, such as bare drills, is one of the main reasons for the price adjustment of luxury goods. Besides, the operation strategy of luxury brands is also one of the factors of price adjustment. In the context of inflation, no price increase means depreciation.

The big wave of collective price rises before Christmas and year-end discount season is rather gloomy for many blood brothers. "It is hard to wait until the Christmas discount season, but the big ones invariably choose to adjust the price before the discount, so that the discount price may not be much cheaper than before the price increase." Ms. Zhao said that she was a great winner.