The Spanformation Of Shishi Shoes And Clothing Industry Is Only "Big" Instead Of "Strong".

　　 stone lion The spanformation of footwear industry from "big" to "strong" has been going on for 10 years. However, observing the whole shoe and clothing industry, a large number of enterprises are still "big" instead of "strong" and face serious problems. bottleneck Problem. In view of this phenomenon, the author believes that the shoe and garment industry is not lack of technology, but a way of thinking to shape the brand of an enterprise. For example, machines, raw materials and even the entire production line can be bought back by money, but the brand thinking of an enterprise is not simply imitation or money can be smashed.

According to the introduction of some business owners, the competition among enterprises in the shoe and clothing market has risen to the competition among brands. If the enterprise wants to develop in the long run and become bigger and stronger, the boss's brand thinking is the key. As a matter of fact, this is like the enterprise after the idea. Development The embodiment is to enhance the competitive strength of brand differentiation with unique enterprise values. At the same time, because of the improvement of technology and knowledge, the value ratio of brand culture will be higher and higher, which will lead to the cultural value of an enterprise brand more than its physical value.

Therefore, business owners must enhance their core competitiveness from the point of view of thinking, and create brand value from cultural, ethnic, historical and fashion sense. In order to win more consumers' favor and trust, they can gain more commercial value and social value. In my opinion, the thinking of business owners Idea It is the soul of an enterprise brand. Only by creating a perfect brand thinking can we fundamentally solve the problems faced by the enterprise. Transformation and upgrading The dilemma.