2012 China Home Textile Exhibition In Shanghai Expo Exhibition Hall

China International Home Textiles and accessories (Chun Xia) Fair (hereinafter referred to as the spring home textile exhibition) will be transferred to Expo 2010 Pudong, Shanghai, on 29-3 February 2012, 2. At that time, the exhibition area of two pavilions and 37000 square meters will be concentrated to display the first-class products of high quality suppliers in home textile industry at home and abroad. The exhibition is organized by the China Household Textile Association and China. international Co sponsored by the Trade Promotion Council textile industry branch and Frankfurt Exhibition (Hongkong) Co., Ltd., the strong combination has successfully launched the 17 China International Home Textiles and accessories (Qiu Dong) fair, and joined forces with Zhejiang Yuhang Home Textile Association and Haining Home Textile Association to make up for the gaps in the current China spring international comprehensive home textile exhibition.

Following the successful launching of the first spring home textile exhibition, the exhibition is still dominated by home textile and fabric products, covering large household products such as curtains, sand releases, bedding, ornaments, towels, blankets, non-woven curtains, Tassels and so on. At that time, it will still become the highest and most professional domestic textile export market in China. At present, many enterprises, including Haining, Yuhang and other industrial clusters, have enthusiastically signed up. The organizing committee is constantly screening and accepting further applications.

The first spring Home Textile Fair was successfully tested.

The home textile industry in 2011 is a year of power and pressure. Home textiles The market is also showing a complex situation. Previously, a single marketing channel is now facing the common pressure of opening up domestic and export channels. If enterprises want to emphasize tight encirclement in the market, they must pay more attention to the building of brand culture. Because of this, some enterprises have adjusted their strategic objectives, and regard home textile exhibition as an important position for enterprises to enhance their brand culture.

The first home textile exhibition was welcomed by home textile enterprises. A total of 216 enterprises participated in the exhibition. The three day attracted 9755 professional spectators from 45 countries and regions. After strict data statistics and analysis, wholesalers, retailers and department stores accounted for 40% of the spectators, 11% of the importers and exporters, 11% of the interior designers / designers, 8% of furniture manufacturers, and other news organizations and professional publications, builders / developers, decoration contractors, etc. Moreover, the buyers have 22% of the total decision-making power in the company, 47% of them have some decision-making power, and 28% have the right to suggest.

The exhibition effect has also been recognized by many enterprises. Zhou Weizhong, Hangzhou Hua Di Textile Co., Ltd. said: the exhibition site has finalized several orders. The result is good because on the one hand, the company has prepared high-quality and diversified products for the exhibition, and on the other hand, it is inseparable from the careful organization of the organizers. The organizers have invited professional buyers to purchase. Exhibition The location is also suitable. Shanghai is a major economic and Trade Center, closely adjacent to the Yangtze River Delta and other textile industrial clusters and large consumer markets. It is convenient for home textile enterprises to participate in the exhibition and to facilitate buyers to visit and negotiate.

Ge Haihua, general manager of Hangzhou Hengsheng dyeing and Printing Co., Ltd. introduced to the media, "in the United States, home textile exhibitions are held two times a year according to the season. The season of home textile products is very strong. Once a year, the opportunity to display is insufficient to show the characteristics and advantages of the product. The spring home textile exhibition indicates that China's home textile exhibition will further integrate with the international market.

As a professional audience, Zhang Yongzhong, the purchasing manager of Sunseeker home group, has harvested products that he has always wanted to purchase at the first spring and summer home textile exhibition. He highly praised the scale and product quality of the exhibition. "The organizers informed the home textile exhibition about the information they had held early, and presented the related presentations of the exhibitors, so this time we came to visit the exhibition, and we really knew what we knew."

Yang Zhaohua, President of China Household Textile Industry Association, said: "the first spring home textile exhibition is a new attempt. This innovation has been unanimously recognized by the industry and enterprises. This is also the inevitable result of the development of the scale economy of the home textile industry to a certain extent.

Adapting to market demand and serving enterprises as the foundation

The basic purpose of the industry exhibition is to serve the industry and serve the enterprises. Through visits to many enterprises, this spring's home textile exhibition not only advanced ahead of time to better accommodate the supply season of the home textile industry, but also moved to the Shanghai Expo exhibition hall with better exhibition effect. Shanghai Expo exhibition hall is located in the Expo site of Pudong New Area, Shanghai. World Expo During the period, the urban theme pavilion, 100 thousand square meters indoor and outdoor exhibition area has reasonable layout and complete functions. The underground and underground parking lots have nearly 1500 parking spaces, and the logistics is convenient. Pavilion No. 1 is the largest single exhibition hall in Asia. It has two-way span and no column space. Combined with the open design of light transmission and space heightening, it avoids the shortcomings of traditional underground exhibition hall and logistics. The excellent location of Shanghai Expo exhibition also determines its convenient and fast transportation advantages. It connects the main line of the city and optimizes the route of the exhibition.

Regarding the market positioning of the spring home textile exhibition, Yang Zhaohua, President of the China Household Textile Industry Association, said: "the spring household textile exhibition and the autumn home textile exhibition have the same tenet, that is, to convey the concept of home textiles to the industry. We should make strategic layout in the initial stage of the exhibition, and focus on effective resources. China is a potential market. What we need to do is to set up a platform and serve the enterprises in a solid way."

In a sense, the home textile exhibition in the two quarter of spring and autumn is not only the display of the highest level of R & D in China's home textile industry, but also the contest of brand products among enterprises. At present, the home textile brand is not strong enough. Most brands do not have a clear positioning. The exhibition should guide enterprises to move in the direction of differentiation. If every enterprise finds the direction of fragmented differentiation, it will form healthy competition and sustainable development.

As the two largest engine in home textile industry, design and channel play a decisive role in all aspects of home textile management. The focus of the spring home textile exhibition is to provide solutions for channel design for home textile enterprises, provide stage for spring and summer new products, and provide effective carriers for investment promotion. I believe that the trade convergence of home textile industry will be particularly clear in this exhibition.