China'S Footwear Brands Step Into Asia'S High-End Market

China's market is growing rapidly: Asian market has been a strong opponent in the European and American markets, and has undergone significant changes in the past 20 years. Now, Asia has become a symbol of high quality labor force, abundant financial resources and unlimited R & D capability in many countries. In recent years, the rapid development of China's economy has consolidated the position of Asian sporting goods industry in the international market. A large number of "China" Manufacture Such as sports shoes, sportswear and other entry into the international market, it has played an active role in promoting trade and promoting consumption in the importing countries, and the Chinese market has also become the commanding height of the world brand competition. According to world sports Articles The Federation predicts development in the past few years. Basics China's sporting goods market will continue to grow.

Data show that despite the impact of the financial crisis, sales of global sports equipment, sports shoes and clothing in 2009 still amounted to $282 billion. According to customs statistics, the export volume of sporting goods in China in 2010 was 10 billion 676 million US dollars, up 24.69% over the same period last year. The global sporting goods market is developing well. In 2009, the sales volume of China's sporting goods industry reached 111 billion yuan, and the compound growth rate of 2009-2013 years will remain above 20%. It is expected that sales will reach 250 billion yuan in 2013, and the market demand will increase enormously. From 2003 to 2008, the compound annual growth rate of China's sports apparel market was around 33.6%. It is estimated that by 2013, the scale of the domestic sports apparel market will increase to 149 billion 100 million yuan.

At present, there are more than 200 outdoor brands and more than 1100 outdoor stores in China. In 2009, the total retail sales amounted to 4 billion 850 million yuan. The domestic outdoor goods market has become the fastest growing market in the world with an annual growth rate of over 50%, providing huge space for suppliers to develop their brands.

According to relevant information, there are more than 50 thousand kinds of sports enterprises in China, with a total investment of about 400 billion yuan, with an annual turnover of more than 100 billion yuan. In addition, there are about 400 to 500 commercial competitions and performances every year, and the sports industry also has a good momentum of rapid growth. The growth of the output value of sports industry has raised the economic foundation for the development of sports industry, and has also promoted the growth of gross national product and national economy. The strategic direction of China's market economy and the arrival of the era of knowledge economy provide an opportunity for China to develop its industry. The development of sports in China is a historical trend that does not shift with people's will. The prosperity of China's sports market will be an inevitable trend.

The rapid development of sports industry has strongly stimulated the development of related industries and created more employment opportunities for the society. The rapid development of competition performance market and fitness entertainment market has promoted the growth of sports consumption. The competition performance market is one of the core markets of sports industry. It is also a hot market in recent years, which has attracted much attention from the government, media, theorists and the public. The competition performance market in China was gradually formed in 1990s with the deepening of the reform of sports management system. Despite the late start of the competition performance market, but the pace of development is faster. After football, basketball, volleyball, table tennis, badminton and other projects have been heading for professionalism, making commercial games more and more competitive, and the competition performance market continues to be active. This provides people with the opportunity to watch high-level sports competitions and satisfy people's demand for high level competition performances.

With the deepening of the reform of sports products market and the continuous growth of consumer demand, the process of socialization and industrialization of sports has been accelerating, and the sporting goods market has gradually matured.