Haining China Leather City Chain Market Road

Guest:

Zhejiang Haining, leather industry has achieved Haining leather city.

In 17 years, Haining has become the largest and most influential in China.

This is the biggest leather market in China that has affected the world. In Xinxiang, Henan, the new semicolon has been set up to build the largest leather trading center in the Midwest.

With Haining headquarters and Liaoning Tong Er Bao "origin type"

The "land sale" chain market has entered the high-speed runway.

Reporter: in recent years, the Haining leather city has built a chain market.

What is the significance of the Central Plains market to Haining as a whole?

Ren has the law: in recent years, under the guidance of connotative growth and extension strategy, Haining China Leather City has opened chain markets in Jiangsu, Liaoning and other places.

But unlike the Haining ministry and Liaoning Tong Er Bao's "origin type" market, the opening of Xinxiang Haining leather city means Haining's China Leather City's "selling type" chain market strategy is in full swing.

Our chain markets in Beijing, Chengdu and other places are already in the process of planning.

Haining's business strategy can be summed up as "out of thin air, making a mountain out of a molehill and digging holes together.

"Twelve words.

The economy of the "out of nothing" economy has the most vitality, and it is a fine and high added value economy.

Haining does not produce leather, and its sales target is not in Haining. However, such a county level city is simply making a single leather product into 20 billion yuan industry and making a listed company with a market value of 14 billion yuan; "making a mountain out of a molehill" means that Haining will put a fashion show into a million miles, a leather fashion week for 12 days, a design contest to retain many design talents, etc.

In my opinion, resources are not the most critical factor in the formation of industries. The most vigorous industry chain can be formed by focusing on refined products and high value-added products.

Seize the "good opportunity" of national strategy

Reporter: the market of Zhongyuan is very large. Why is it only in Xinxiang?

The first is policy. The State Council's Guiding Opinions on supporting Henan to speed up the construction of the Central Plains Economic Zone clearly put forward the need to pform and upgrade the traditional services such as commerce, catering and other industries, and highlight the development of modern services such as logistics, culture, tourism and finance.

This national strategy is undoubtedly a major "positive" for the development of leather city in Haining, Xinxiang: the consumption elasticity of leather and fur clothing is large, and there is a huge market potential in the process of consumption upgrading.

The opening of Haining Leather City in Xinxiang undoubtedly caught up with this great historic opportunity.

Secondly, we consider the geographical location.

Xinxiang is the confluence of four provinces in Henan, Shandong, Shanxi and Hebei. It is located in the hinterland of the Central Plains. It can radiate nearly 200 million consumers in the 300 km traffic circle.

Many advantages of Xinxiang are in line with the idea of selecting large areas according to the strategy of developing China's leather city outside Haining.

46 meters away from XinXiang Railway Station, you can enter the leather city of Haining, Xinxiang.

The third is the investment mode of commercial real estate.

Hui Jin city's "business invitation" mode has led to the marriage of Haining leather city and Xinxiang. The Xinxiang Haining leather city is jointly built by the Xinxiang Jinxi developer Xinxiang real estate and Haining Leather City, Haining leather city holding 51%.

The operation of the market is in charge of the Haining headquarters. A selection of brands, such as the Chinese famous brand, the famous Chinese brand, the ten big Chinese leather clothing Wang Xuebao, the king of China, the king, the tenet, the tengba and the Duke, set up a flagship shop in the Haining leather city of Haining in Xinxiang. The product is over 300 square meters, showing and selling the latest fashion products of the whole series.

Other brands in the market are also famous brands of origin in Haining. With the best quality raw materials and the most advanced production technology, the latest fashions and fashions produced are sold directly in the Henan market, bringing unprecedented shopping enjoyment to the vast numbers of consumers in Henan.

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Fur and leather industry enters "consumption golden period"

Reporter: in the face of many professional markets in the Central Plains business circle, how can Haining stand out in the competition?

Ren you fa: the unique mode of tourism shopping is one of the successful magic weapons of Haining China Leather City for many years.

In February 2007, Haining China Leather City officially became a national AAAA tourist attraction. In recent years, it has received more than 20 thousand trips per year.

Xinxiang Haining leather city will also pplant the successful mode of Haining headquarters. At present, it is declaring a national AAA level tourist attraction. It will cooperate with many mainstream travel agencies in Henan to attract a large number of tourists to this shopping and become another benchmark tourist attraction besides Yuntai Mountain, eight Li Gou, Hongqi Canal and other famous scenic spots.

Believe that the huge number of styles, thousands of yuan price difference, Haining leather city on China's "civilian luxury consumption" group has a "fatal temptation."

For example, the fur price of 30 thousand yuan in the mall is priced at more than 10 thousand yuan in Haining, and the leather goods priced at five thousand or six thousand yuan in the mall is one thousand or two thousand yuan in Haining.

Nowadays, fur and fur clothing have become fashionable products in the Yangtze River Delta region from the past "cold products". Many people have two or three leather goods in their closets.

It can be said that the consumption gold period of this industry has arrived, and the sales growth rate has been above 25% in recent two years.

Many of Haining's leather brand owners and designers visit Paris and Milan every year, participate in various fashion activities, and connect with Europe in many aspects such as ideas, information and so on.

With the continuous maturity of the design capability of Haining leather industry, some famous foreign brands come to choose OEM manufacturers. They have changed from the past "sample order" to the "sample order" in recent years, and the style of Haining has basically been synchronized with Europe.

For this reason, we are confident that in the two or three years after opening, we will attract the vast number of consumers in Henan and even the six provinces in the Middle East to shop and experience, and gradually become the trading center of leather products in the six central provinces. The annual turnover is expected to reach ten billion yuan.

It is estimated that after the opening of Haining Leather City in Xinxiang, with the strong design and R & D capability of Haining origin enterprises, mass purchase of raw materials and mass production will bring down the price of leather products such as leather goods, fur, bags and other leather products in Henan market by seventy percent. All products sold in the market will only have 1/3 to 1/4 prices of similar market and department stores.

Haining technology promotes central plains manufacturing industry's "gold medal" advantage

Reporter: in the face of the wave of industrial pfer, how will Haining build a leather industrial cluster in the Central Plains? How can we make better use of local resources from raw materials, processing and logistics?

Ren FA FA: these 35 years have been a golden opportunity for Henan to welcome the pfer of coastal industries.

In the tide of industrial pfer, the pfer of manufacturing industry is most noticeable. Haining leather city seize this historical opportunity and lead the wave of industrial pfer in the circulation industry.

In Haining, the monthly salary of an ordinary sewing worker can reach 8000 yuan to 10 thousand yuan.

Henan's relatively low labor costs and the broad consumption market of the 100 million population are still attractive to leather manufacturing enterprises.

Leather clothing processing threshold is very low, like other clothing categories, buy a few sewing machines to go back to run a factory, technology can come from Haining, so that 35 years later, Xinxiang will be the main form of an industry.

Moreover, Henan's leather resources are relatively abundant.

Zhoukou is known as "Nanpi capital" in history, and Jiaozuo's Mengzhou sang Po village is also known as the "hometown of fur".

The leather industry in Henan must keep an eye on its huge consumer market, which is Henan's greatest strength.

We have full confidence in the potential market of leather in Henan.

When the market is done, it will gradually attract Haining's leather manufacturers to move the factory to Xinxiang.

This pattern of market and factory shift is expected to drive Henan's leather industry to a new stage.