Careful Selection Of Terminal Location For Clothing Store

Weather is not as good as land and business.

The terminal location of clothing franchises refers to a process that the professional researchers of garment industry investigate, evaluate and determine the store address through the market. It is a prerequisite for the product to move from the production process to the front end to the consumer in the traditional sales mode. It is a compulsory course for the retail business.

A survey shows that at least 85% of the performance of a store is not controlled by internal management, but by venues and external factors.

In China's traditional retail industry, there is also a similar saying about "one step to three cities".

At present, with the enhancement of the learning ability and replication ability of garment enterprises, with the frequent flow of personnel, the technology of commodity management has already had strong liquidity as well as the commodity itself.

However, the advantageous location of shops is scarce and difficult to imitate, and is becoming an important source of competitiveness of garment enterprises.

The acquisition of superior store locations of clothing stores depends on the strength of the enterprises on the one hand and on the other hand depends on the location technology of the shops.

Shop location technology and commodity management technology constitute the two pillars of the competitiveness of modern retail business.

Therefore, when choosing a location decision, the apparel franchisee first needs to consider the market allocation strategy of the enterprise from the macro level, evaluate the target market capacity and choose the retail format.

Next is to consider the micro level site selection skills, including the analysis of business circle and the specific location of retail terminal.

In short, clothing industry investors must do well in site selection before opening stores. Once improper selection, they will affect later stage.