New Luxury Stores Will Open &Nbsp Next Year.

Luxury goods

The number of employees has been renewed.

Xiao Cai, a Sales who works in luxury stores, has been very busy recently. He has interviewed six or seven big shops before the contract expires, and wants to find a good home at the end of the year. "The number of luxury stores in Hangzhou will increase next year. They will not be able to miss the promotion opportunity."

Xiao Cai said that several of her male colleagues had signed the contract early, and the salary was not low because "handsome, English, college or above" boys were becoming more and more popular with luxury goods.

Brand: competing for employees

Unlike other brand recruits, luxury goods have limited Sales.

They generally like to work in other big brands or have done BA (Beauty Advancer, beauty consultant) staff in cosmetics stores, because such employees are trained regularly, and belong to luxury group, which is easier to cultivate, but the choice is small.

As a result, the demand for large staff will increase rapidly when the shop opening plan of the Hangzhou Tower expansion, the Mixc and lakeside famous street is almost simultaneous.

"Before Burberry shop is not too big, the number of employees is not large, now expand the surface to 350 square meters, need more than 20 employees."

Hangzhou Tower brand boutique said that the brands of LV, Hermes, Dior, Cartier, Fendi and Dolce&Gabbana should change from one level to two levels with more natural needs.

However, most of them have their own channels and headhunting companies. Each recruitment will leave information for applicants. When they are short of people, they will call someone who interviewed them last year or the employees of the cosmetics counters to dig up people.

When luxury goods in the Mixc start to open in succession, headhunting companies will go to other places to excavate people almost every once in a while, or even go directly to other stores to ask the shopkeeper if they want to change jobs.

At that time, there were only two or three employees in the vacancies. Next year, Hangzhou Tower, the Mixc and lakeside famous street three places have new stores to open. The demand is more than that. The LV of lakeside famous street has not been confirmed yet, but the recruitment work has already been quietly carried out.

Human resources: male advantage is stronger than female.

Luxury can be regarded as "geomancy" in the past two years. It is fashionable to recruit female Sales in the past two years, and the shops are full of beautiful women. This year, when the wind began to turn, the olive branches extended to the type men. Some of the shops and even half of the employees were boys.

"Boys will not ask for maternity leave. Unlike female employees, they often have minor ailments and small pain from time to time. They are also more likely to be sent to other shops. There are not many boys in their previous applications, so there is no need to pick them up. Now some of them have picked up, and the big ones will increase the proportion of male employees."

A headhunter company staff said.

"Now the big cards tend to look for boys, like boys who are very friendly, can speak English, and have a college degree or above. The key is that their figure and appearance are outstanding."

Hangzhou Tower director said, when the Dior Homme opened, there were several male Sales, all of them were "thin paper" shape, and they could not wear a suit more than 48, which was in line with the brand style of Dior Homme.

If you take Hangzhou Tower luxury area as an example, at present, the proportion of male employees has reached about 20%, and there are many boys like Bvlgari. There are four boys in Burberry and Tod "s shops". It is estimated that the proportion of boys will increase next year when new stores are opened.

Employee job hopping: big choice of "three hundred sixty nine"

When the big cards begin to dig Sales, employees are constantly accumulating experience in their job hopping. For example, whose treatment is better, whose workload is more relaxed or the pressure of which is relatively large, these experiences have become the reasons for their job hopping.

"In our circles, we will also discuss these problems from time to time, for example, the training of Chanel is a lot, and the pressure is great. Even ordinary employees are not easy. The intensity of Gucci's work is large in the circle, and it is not easy at all times to work overtime."

Xiao Cai said that in comparison, Bvlgari, Loewe and Fendi, which made jewelry alone, were more relaxed, although Celine also had clothes, but they were also easy ones.

Big names pick up employees, and employees divide big players into "three to six". They often make a comprehensive assessment after considering all aspects of salary, promotion space and future chips.

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Luxury brands added to stores in China

One reason for the shortage of luxury workers is that since 2012, luxury brands began to expand the number of shops in China.

At present, many fashion brands, including Burberry and Gap (micro-blog), have expressed the intention of opening up China's sales outlets, and they are very optimistic about the considerable benefits the Chinese market has brought to them.

Detailed "

The two or three line will become the main market, and the number of employees in Hangzhou will reach more than 1200.

The saturation of the consumer market in China's first tier cities has led luxury brands to extend their vision to the two or three tier cities.

The rise of the main consumer market in Wenzhou and Hangzhou will inevitably lead to the expansion of demand for luxury goods sales in these cities.

Fuzhou

As the capital city of Fujian, Fuzhou has been booming since reform and opening up.

Fuzhou's GDP per capita ranks among the top 30 cities in the country. According to the Wealth Report of Hurun in 2010, Fuzhou has 10200 millionaires.

With more and more enterprises going public in Fuzhou, we can think that more young Fuzhou businessmen will rise.

The main industries in Fuzhou include food processing, textile and chemical industry, the largest manufacturing city in China, and the number of Taiwanese businesses is also the highest in the country.

There are many cases of investment from Hongkong and international companies.

In September, Louis Vuitton opened its first store in Fuzhou, which is also the second brand store in Fujian.

At the same time, Gucci, Ferragamo, Rolex and Burberry have also been stationed in Fuzhou.

Hangzhou

7 million 800 thousand of the population, the capital of Zhejiang province and Zhejiang's wealthier families rank the top in the country.

According to this year's Hurun fortune report, there are 47300 millionaires in Hangzhou, of whom 2590 have more than 100 million yuan in total wealth.

Hangzhou has always been a treasure land for foreign investment, attracting many multinational companies such as Motorola, Toshiba and Mitsubishi. The design industry mainly includes textile manufacturing, chemical production and outsourcing services.

At the same time, Hangzhou is a top tourist attraction attracting millions of tourists both home and abroad every year.

In October, the high-speed railway between Hangzhou and Shanghai was completed.

This makes Hangzhou's geographical position even better.

Chanel, Louis Vuitton, Zegna, Dior, Herm, s, Balenciaga and Bottega Veneta have their own stores in Hangzhou.

A senior human resource manager who has worked for many years said that there are about more than 30 international brands in Hangzhou. If a shop Sales plus a manager has 10, this group can reach 300-400 people. Take Hangzhou Tower as an example. At present, there are about 400 employees in the one or two floor luxury store of B. If we count the Mixc and lakeside famous street, the number of luxury workers will reach more than 1200 next year, which does not include BA in cosmetics department stores.

This circle is not big at all. To open more shops at once, it is bound to have a great impact on the supply and demand of Sales.

A big card official revealed that many brands now try to keep the excellent Sales on hand. For example, there is a brand that divides Sales into different qualifications. For example, service over a few years can be called "senior Sales", the salary is much higher than that of ordinary Sales, and it is also a way to keep the brand.

Another rule is to provide excellent Sales with promotion space, such as going to a new store to be a deputy store manager or a salary increase.

Chinese consumers' pursuit of high recognition brand

Chinese enthusiasm for luxury brands, especially high recognition and recognition brands, is another important reason why luxury brands can have so many fans in China.

Tourists from inland areas are very rich. They do not have much experience in going abroad. They usually spend 100 thousand dollars on a trip.

Many brands are very famous abroad, but their popularity is very common in China. This is mainly because many brands are too difficult to read.

For example, Cerruti is generally called 1881 in China, and Hugo Boss is generally called Boss.

For most Chinese, recognition is the first thing, because if you spend 3000 dollars on a brand that nobody knows, it will be meaningless for them.

Chinese conspicuous consumption is serious.

On the structure of consumers, Chinese luxury consumers show a "younger age" feature: 73% of Chinese luxury consumers are less than 45 years old, and 45% of luxury consumers are between 18 and 34 years old.

This ratio is 37% and 28% respectively in Japan and the United Kingdom.

On the way of consumption, although the major brands are striving to narrow the price gap between the Chinese market and other markets, the overseas consumption of luxury goods still accounts for 56% of the total share price. The low price and the wider choice of products are the two most important reasons for overseas purchases.

On the consumer mindset, a large proportion of consumers in China are still showing off their identities.

Professor Sun Shijin, director of the psychological research center of Fudan University, said that China's economy has just taken off and the society has entered the era of mass consumption. With the development of commodity economy, the purchasing power of the Chinese people has increased, and people will inevitably appear impetuous in material pursuit.

This conspicuous consumption phenomenon in the period of social pformation is the inevitable process of social development, which requires tolerance and guidance from society.