2011 Jinjiang Shoe Material Industry Focus "Big Event" Review

2011 will soon be over.

It's like sitting here.

For this reason, Ben net will launch the theme of "focus review of Jinjiang shoe material industry" for the first time in 2011. Readers will take stock of the events that affect the development of the shoe material industry in Jinjiang in this year.

Keywords: mergers and acquisitions

footprint

In November 2010, the acquisition of the local street style sports brand "step by chief" by Qing Mei shoe materials was reported in the newspapers, which caused a great stir in the industry.

This success or failure will undoubtedly affect the confidence and mode of the restructuring of Jinjiang's manufacturing industry.

However, after half a year, the acquisition of the "Bu Zhi" not only did not achieve greater development, but fell into it.

It is reported that at the end of 2010, when it was acquired, it won at least 60 million Hong Kong dollars to inject capital.

However, less than half a year, the shop of hundreds of stores has been shut down.

It is reported that there are a total of more than 500 stores in the whole country, and the franchisees in the main provinces have been closed down.

For such a brand, formerly known as a local brand in the mainland, is now closed down.

One of the reasons is that the brand new owner and the original owner are acquired after being bought.

It is reported that after the acquisition of the "step by step" by the US and the United States, the drastic reform began. The most obvious move was to set up a branch company and set up a direct battalion.

"I don't know anything else, but it is certain that we have opened 100 direct stores."

Liu, who is familiar with the whole event, told reporters that this strategy is completely different from the previous strategy, which is still in the early stage of development and is still highly dependent on agents.

As a result, some dealers not only failed to repay the money in time, but also closed some of the stores and replaced other brands.

The turnover of dealers makes the situation worse and worse.

Financial eye

In fact, it is normal for an enterprise to buy another enterprise, and the result of the acquisition is success or failure, and it is also a norm in the shopping mall.

In Jinjiang, however, this practice is still fresh.

All along, the Jinjiang municipal government hopes to guide Jinjiang's shoes and clothing enterprises to integrate the industrial chain.

It is hoped that the local large brand enterprises will be able to integrate and reorganize some high-quality SMEs in the market economy to form a more benign industrial chain.

It is hoped that this healthy development of the industrial chain will be sufficient to deal with any market crisis.

There is no doubt that the United States and the United States take the lead in following the call of the government.

But the final result is not ideal.

Although the outcome is not ideal, we still want to see more mergers and acquisitions on the industrial chain in Jinjiang.

This is the inevitable choice of resource optimization, and it is also another way for enterprises to become bigger and bigger.

Of course, in the process of mergers and acquisitions, whether we succeed or not, we hope that the two sides can get together better and take a more professional attitude towards such an act.

Key words: innovation breakthrough

footprint

At the beginning of March, Xingsheng shoes and clothing materials Co., Ltd. finally decided to move on. The new plan is to build the automobile material market this year under the premise of ensuring the footwear market.

It is reported that BYD motor has repeatedly called Lin Zhihai, deputy general manager of Xingsheng shoe material, to seek technical support for the use of its sunshade products.

According to Lin Zhihai, the sales volume of the shoe market in the automobile market has not been high, but this year it will force the market.

"Xingsheng shoe material cooperation with BYD motor will be finalized this month."

Lin Zhihai told reporters that if BYD can cooperate successfully, in Jinjiang's shoe material market, Xing Sheng has found another piece of blue ocean.

Indeed, shoe material enterprises in Jinjiang already know how to break through the fierce market and expand their new market.

However, it is not enough to break through the success of developing new fields and new markets. It is not enough to highlight the "good attack" of Jinjiang enterprises.

Soon, the shoe material industry in Jinjiang began its own innovation in the technology and function of products.

Starting from products, developing new markets and finding new selling points, this year is gradually being used frequently by enterprises.

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In April 18th, the exhibition site of "China brand city shoes and clothing materials innovation achievement exhibition" jointly sponsored by the Jinjiang Municipal People's government, the Jinjiang science and Technology Bureau and the Jinjiang economic newspaper officially opened the curtain on the spot Technology Museum of the shoe fair.

Soft shock-absorbing EVA, non colourful seven color three layer mesh cloth, outdoor outdoor climbing sole with steel wire mesh, and wear-resisting.

"Through the efforts of more than ten years, the shoe companies in Jinjiang have made their own brands. For them, the next question that should be considered is how to maintain brand awareness.

This problem can only be solved by increasing investment in science and technology and producing better products.

The "shoes and clothing materials innovation achievement exhibition" was held to illustrate that the enterprises in the industry have realized this problem, so there will be so many new products to participate in the exhibition.

Wu Zhongpei, director of the Quanzhou science and Technology Bureau, gave high praise to the form of displaying the innovative results of shoes and clothing materials.

Financial eye

Facing the predicament of rising prices of raw materials, rising labor costs, declining foreign trade orders, shrinking domestic market and many small businesses ceasing production, shoe material industry in Jinjiang is really suffering.

However, the new way of Xingsheng shoe material has not caused great waves in the industry, but it is worth mentioning.

Because when everyone is looking for the "blue ocean" in shoe material industry, apart from struggling to cope with the increasingly fierce competition in the shoe market, few people are willing to turn around and see if there are any other roads leading to Rome.

For the vast majority of shoe materials enterprises, probably no one ever thought about it, or even had no energy to pay attention to this strange car market.

But in the increasingly fierce competition in the shoe market, is it not a very good breakthrough to develop the automobile market like star shoe material? Now, domestic foam technology and even many automotive materials technology have completely reached the European standard, and the use of domestic materials will become a trend in the automotive market.

If we can cooperate successfully with some big brand auto dealers, we will have more professional markets with larger profit margins and more stable funds for shoe materials enterprises.

The first exhibition of shoes and clothing materials innovation achievements will not only bring new attention to this shoe fair, but also bring great research and innovation enthusiasm to the shoe and clothing materials industry.

The Tai Lung cloth industry has carried out the product display, has won the attention of many customers such as Anta, and achieved good results. The newly developed "EVO single shot dual color sole" has been widely noticed in the industry.

It is reported that the domestic first-line sports brand enterprises are very recognized about this product, and have extended their olive branches to them. There are many enterprises that have benefited from this event, and even some listed materials enterprises are exhibiting with their own new products to show their research and development strength.

For material traders, innovation itself is a strategy that is never out of date.

However, in the boom of the market, many enterprises ignored this magic weapon.

Keywords: cash pactions

footprint

In October this year, many shoe makers in Jinjiang suddenly began to demand cash pactions from customers.

It is reported that the massive demand for cash pactions is the first time in Jinjiang.

Due to the crisis of trust, in order to ensure the recovery of goods, many material traders in Jinjiang clearly put forward the way of cash collection; the production enterprises, especially the foreign trade processing factories, could not afford the huge raw materials, and had to slow down the production schedule, resulting in the failure of the products to be delivered in time. Because the processing factories could not deliver the goods in time, the foreign trade companies could not send the goods to the foreign customers in time, and had to face huge compensation.

A cash collection method put forward by upstream suppliers has touched the whole industry.

Indeed, the trust crisis has spread to Jinjiang since the frequent occurrence of Wenzhou boss's running away.

And many shoe companies that are not paying for the money are collecting money everywhere. They are really miserable.

It is reported that even some large shoe material enterprises have been owed more than 1 hundred million of the products by the finished shoe enterprises.

At the end of the year, debt collection has become the only important job for shoe material enterprises, and this trust crisis is still so confused that the shoe industry in Jinjiang has not dissipated.

Financial eye

All along, the "triangle debt" between Jinjiang's manufacturing industry and even the "four corners debt" problem have plagued all enterprises.

However, even if the problem of payment between the industrial chains has been going on for decades like death, no enterprise dares to sabotage the traditional rules of doing business in Jinjiang.

Because in Jinjiang private enterprises, the problem of arrears has nothing to do with whether there is money or not, and there is no problem of payment of funds, to a large extent, it is a matter of "face".

It is always the practice of Jinjiang business owners to avoid paying debts and not to "save face".

However, in the face of the increasingly serious Wenzhou business owners' running away events, facing the increasingly tight financial policy, facing a potential market that will continue to languish in the future, a confidence crisis has begun to spread, and the shoe material supplier of Jinjiang is finally worried.

At the same time, "face" also began to be used, and the phenomenon of asking for cash before trading finally appeared in Jinjiang.

Perhaps, this is just the beginning; maybe it is just a moment of urgency; maybe, the habit of "triangle debts" among private enterprises in Jinjiang is not changed overnight, but after all, shoe makers are starting to make a start.

If the funds begin to learn benign operation, perhaps Jinjiang's private economy will develop more stable, faster and better than it is now.