2012 Four Keys To The Development Of Chinese Professional Wear Industry

Recently, China Business Suits On the basis of studying and carrying out the spirit of the central economic work, the president of the industry association analyzed the situation of the occupation wear industry in 2011, thus determining the work objectives for 2012.

Chinese professional wear industry The overall guiding ideology of the 2012 development is to focus on changing the main line of economic growth mode, taking science and technology as the guide, fabric as the foundation, creative design as the soul, subdividing the profession, elongating the industrial chain, cultivating expert enterprises, creating high-end market, and driving the whole industry as a whole.

The key words for the development of Chinese professional wear industry in 2012 are: design, specialization and refinement. Focusing on the above guiding ideology, four changes must be made in China's professional wear industry.

First, we must change from passive to meeting the needs of the market and create new demands. thinking New Idea New products affect customers, enhance the overall quality of the clothing market, enhance the taste of professional wear, create demand, and guide consumption.

Two, we must change from the eyebrows and beards to the market segments. We must change the traditional practice of what to do, what orders to pick up and what to do. We must make a thorough study of the structure and development direction of the enterprises. We must make good articles in product segmentation, find our own strengths, define our product characteristics, and make good product positioning. In particular, it is necessary to strengthen the horizontal collaboration and enterprise collaboration among enterprises, take the products that they are not good at to the brotherhood enterprises, and learn from the experience that brothers enterprises are good at, and gradually form the subdivision of four categories of workers' clothing, functional clothing, uniforms and professional fashion. pattern 。

Three, we should change from the production of low-end products to the development of technological products. At present, most of the products produced by most of the professional wear products have low profit margins. First, the product will not drop, but the price will not go. Two, the customer will lower the price and the price will not go. The three is the price reduction between enterprises. The lower the price, the lower the price of our professional clothing enterprises will be in the vicious circle of low price competition. Therefore, we must get rid of the low end and low price, the only way is to take the scientific and technological development path. We must make full use of the development of science and technology fabrics and make functional articles. At present, some enterprises have made achievements in this respect, accumulated a lot of experience in developing antistatic fabric, and made good service for our professional clothing enterprises. In 2012, the industry of professional wear should increase the development of functional fabrics and joint cooperation with professional clothing enterprises, and take a new step in product innovation.

Four, we should change from product imitation and stereotype to design innovation. At present, the products of the professional wear market, in general, have both old fashioned problems, whether they are style design or material application. In particular, the lack of design talents and the weak design power of enterprises seriously restrict the improvement of the design and production level of the whole industry. More than 50% of the enterprises have insufficient design power, and even some enterprises have no design at all, and can not meet the basic design requirements. Therefore, in 2012, we should attach great importance to the design and attach importance to the problem of insufficient design ability. The association has decided to set up the professional designers association and the professional wear academic committee to provide training for the design strength of the industry and provide intellectual support for the improvement of the design concept of the enterprise leaders.

In short, in order to achieve the above four changes, first of all, we must change our concepts and change our traditional way of thinking. We must overcome impetuous social psychology and expand our scale blindly instead of blindly pursuing bigger ones. Under the current industrial structure, we should shorten the front line, compress the scale, concentrate manpower, material resources, financial resources and concentrate effective resources to strengthen the whole industry. We must firmly grasp the solid foundation of developing the real economy, and strive to create an industry atmosphere that encourages people to be down-to-earth, hardworking, and industriously rich. We must firmly grasp the powerful driving force of accelerating reform and innovation, seize the opportunity to make breakthroughs in some key areas and key links as soon as possible, and strive to improve the capacity of original innovation and enhance the inclusiveness of development. Around the four changes, the China Association of professional clothing industry has also identified eight practical things to be done next year.