Home Textile Industry At The End Of "Gold Absorption" Sales Promotion

Due to the poor economic environment in 2011 and the influence of warm winter, the overall sales situation of Yiwu's home textile industry is slightly worse than in previous years. In order to stimulate consumption, businesses have resorted to the "Spring Festival" holiday card, using various discounts. Promotion Trick to reduce inventory pressure and return capital For the spring and summer new products after the year.

"Secret warfare" in the "home textile Street"

Yesterday morning, the reporter came to have " Home textiles "One street" is called the "Chou Zhong Road", which is home to all the major textile brands in the country. At the end of the year, all kinds of discount promotions were posted at the shops and shops: "special price 199 yuan silk quilt quilt", "sanding four piece set 62% off", "year-end big promotion, 2 full court", "the whole nation is mad to rob, the special price is super soft blanket 158 yuan"...

"Business is pretty good during this time. At the end of the year, everyone hopes to have a new look at home. Bedsheets and quilt covers are replaced with new ones, so that they can have a festival atmosphere. At 9 in the morning, the staff of the South bedding Yiwu shop were busy packing and loading. A staff member told reporters that every morning they had to send several times of goods to their customers.

The reporter understands, each business competition is intense, at the end of the year, the sales promotion intensity is bigger than one, basically all above 50 percent off, some even can achieve 80 percent off, 70 percent off, quite substantial. "Now it's a good deal to buy. I've been wandering around this street. It seems that I'm engaged in activities and prices are also cheap." Ms. Wang, who had seen a relatively low discount, bought a woolen quilt and a four piece suit on the spot, and spent no more than one thousand yuan.

High-end brands play the "personality card".

Shark home textiles is a high-end line, and seldom promotes sales, but this year is an exception. "Shops will have to be redecorated, and sales promotion activities will take place at the end of the year." Saland, the head of the Yiwu home textile monopoly shop in Yiwu, believes that if we want to really retain customers, we must operate with characteristics.

"We attach great importance to personalized services, such as door-to-door shopping for customers." customers feel satisfied before paying. If they are not satisfied, we will help them choose the appropriate bedding according to their customer's home decoration style. Zhu Qingjuan said.

Combining e-commerce, multi channel "digesting" inventory

From the overall perspective of Yiwu's home textile industry, sales promotion at the end of the year is the biggest time of promotion in a year. The main reason is that merchants are forced to double the pressure of inventory and capital.

He is the head of Yiwu City Heng Yuan Xiang Home Textiles Distribution, as early as 1998, she won the Yiwu general distribution rights of Heng Yuan Xiang home textiles. At present, the shop opened in the five markets of the International Trade City, and when she talked about the sales situation of the home textile industry this year, she also felt some changes.

"In 2011, business is really harder than before. At the end of the year, businesses need to return the funds, and through discount sales promotion before the Spring Festival season, reduce inventory pressure." He said that some spring and summer products will be listed on the market in a few years. If we don't digest the autumn and winter money in advance, once the goods are pressed into the market next year, they will be very outdated.

In 2011, another phenomenon of home textile industry is also worthy of attention. The traditional home textile brands are stepping into e-commerce. Take our "true love home textile" as an example, the real estate group has invested 100 million to build a leading domestic B2C (business to customer) website -- "beauty home life Museum". Yesterday, reporters log on to the web page and found that the "beauty family life hall" is also on sale. The total two fold, full 299 minus 10, 599 599. It seems that both online and offline, businesses are "busy" to reduce inventories.