Shenzhen College Students Earn Thirty Thousand

A university graduate who used his expertise to succeed.

In the white horse clothing town of Dongmen, there is a "handmun Tuen" handmade leather accessories store, which attracts the eyes of consumers in the past. There is almost no modified wood on the wall, with a fashionable bag of fashionable styles.

Looking closer, you can see that these exquisite handbags are hand-made, fully displaying the combination of fashion and simplicity. Some simple and fashionable cowhide accessories are displayed at the door, and the shop is quiet in the noisy white horse clothing town.

You may not think that the boss of the "handmun Tuen" handmade leather accessories store is a college student who has just graduated for three years.

The hero of the story is Wang Yongjiang, who now owns a handicraft leather Ornament Factory, a private brand store and several franchisees.

Wang Yongjiang's investment in the production of handmade leather jewelry can be traced back to the University. At that time, Wang Yongjiang was still studying in a university in Chengdu.

Wang Yongjiang bought a cowhide from the leather market for 100 yuan, and made two satchel with this cowhide. Because the design was novel, the students around him bought it at the price of 58 yuan each.

Wang Yongjiang used the leftover bits and pieces to make two small purses and sold them to each student at the price of 30 yuan.

He earned 76 yuan in his first business.

Wang Yongjiang also took a lively name for his product called sunny, but when he went to the trade and Industry Bureau with the name of sunny, he was told that the name had been made by a family.

Sell computers to start a business

In 2002, he graduated from Wang Yong Jiang University. He was employed by a design company in Chengdu and was responsible for the collocation of the company and the exhibition site.

After working for one or two months, he began to miss the time he designed and made handmade leather decorations in college.

He realized that his interest was not in his work. He would be able to restrain himself if he kept on working. The expertise of those leather decorations during the university would also be wasted. He decided to quit his job and relied on his own technology in making handmade leather ornaments to start his business in Shenzhen.

In August 1, 2003, Wang Yongjiang sold his new computer that he just bought and came to Shenzhen with more than 10000 yuan in his pocket.

Created the "grass tribe" in depth.

After arriving in Shenzhen, Wang Yongjiang just put down his burden and ran Shenzhen's leather jewelry market over and over again.

He was pleasantly surprised to find that the manufacturers of handmade leather ornaments made in Shenzhen were almost zero, and the leather bags sold in the Shenzhen market were almost entirely produced in the field, and not hand-made leather ornaments.

Wang Yongjiang believes that Shenzhen's urban renewal is fast and its acceptance of new things is high. Young people pursue fashion and taste. Handmade leather jewelry is definitely a business opportunity.

In the market survey of handmade leather accessories in Shenzhen, Wang Yongjiang met some experts who specialize in leather business in Shenzhen.

They were very interested in the handmade leather products made by Wang Yongjiang, so they offered to order from him.

Wang Yongjiang cherished the opportunity very much. He ordered 3000 yuan for ordering leather and some production tools, and sewed more than 30 exquisite handmade leather bags by himself. Under the advice of his friends, he named his product "grass tribe".

Wang Yongjiang's first batch of goods was sold well, and money was made, and products gradually opened up in Shenzhen's leather products industry.

Wang Yongjiang realized the importance of trademark to a product. He began to register the "grass tribe".

However, he was a little late. After the Spring Festival, Wang Yongjiang, who had returned from his hometown, found that the "grass tribe" was snatch by one of his sales companies.

From "factory" to "exclusive store"

The two time the trademark was grabbed, Wang Yongjiang had to redesign the brand name of his product. In March 2004, Wang Yongjiang registered the trademark of "Mu Ma Tun" for his product, and began the real way of starting a business.

He built his own handicraft leather ornament factory. In the first two months, the whole factory was supported by two people, his girlfriend and his girlfriend.

At the very beginning, most of his products were supplied to some leather goods distributors in Shenzhen. With the increasing popularity of the products, business became better and better. Many foreign businesses directly looked for his order, and his handicraft factory also slowly grew up. Now the factory recruited ten workers to be responsible for processing, and Wang Yongjiang really started the "boss".