Dongguan Clothing: Start &Nbsp Again, And Try To Get Ready For Development.

A few days ago, people in the exhibition hall of the six floor of the Yellow River fashion city, Humen, were surging, and customers from all over the world turned it into a bustling shopping mall.

Xu Xiaoli from Lanzhou, Gansu originally wanted to get a lot of money.

This day is the second day of the sixteenth China (Humen) International Fashion Fair, where dozens of well-known garment enterprises such as YISHION, Song Ying, Xiao Hu Han Ni, Yue Ti, Xiao Cao Wa and so on gathered in Humen. People suddenly discovered that Humen is no longer just a place for producing cheap clothing.

Licensing movement

Earlier this year, Guo Zhengzhong, the clothing owner of Humen, opened the factory to Hengyang, Hunan.

Guo Zhengzhong is the boss of Yami fashion development company in Humen. In recent years, recruitment has become more and more difficult, and workers have become more difficult to manage and labor costs have risen.

After investigation, he finally decided to pfer some of the company's production links to the mainland.

In fact, in recent years, many Humen garment enterprises began to pfer production links to Jiangxi, Hunan and Shaoguan.

Behind this is Humen's licensing movement.

Chen Wenfei, more than 40, has been engaged in the garment industry for more than 20 years.

In 2008, the financial crisis that started in the United States swept the globe, and Chen Wenfei's career was greatly affected.

The financial crisis made him more aware of the importance of the brand and felt the strong power of the brand.

"In the financial crisis, brand enterprises are less affected, and many OEM enterprises and foreign trade enterprises are falling down.

At that time, many brands quit, which is also an opportunity for new brands. "

"The annual clothing output has been reduced before the pformation in 2008, but the annual profit has increased by about 15% compared with the previous year."

Chen Wenfei said that these are the great changes that have been brought to the company after the brand.

Founded in 2008, Xiao Hu Han Ni Clothing Co., Ltd. is only three years old. But Xiao Xiao Han Ni has nearly 300 shops in the country, covering Hunan, Hubei, Guizhou, Anhui, Shandong, Gansu, Shaanxi, Shanxi, Guangxi, Beijing and other major regions, many of which are sold in shopping malls and specialty stores.

Especially at the 2009 China International Clothing and accessories fair, nearly a thousand spectators went to the scene every day to know Xiao Hu Han Ni. Finally, they chose the strength partners to build the four distribution centers in Humen, Hangzhou, Beijing and Xi'an.

Next, when brands enter the fourth year, their goal is to build 500 stores nationwide.

Today, "because we changed the brand, also led many enterprises in Humen to make the brand. At that time, we can say that the children's clothing industry in Humen has launched a wave of brand creation."

The creation of Xiao Hu Han Ni objectively pformed some of the processing enterprises that were in deep financial crisis at that time.

After more than twenty years of development, Humen garment enterprises have gone from no card to OEM, from brand to brand.

At present, Humen clothing enterprises registered more than 5000 trademarks at home and abroad, including 1 well-known trademarks in China, 3 famous brand products in China, 11 famous trademarks in Guangdong, and 11 famous brand products in Guangdong.

A large number of famous brands such as Song Ying, Yi Xun, Yi Min and foreigners have opened more than 15000 stores and chain stores, and the sales network has spread all over the country.