Chinese Spend $7 Billion 200 Million On Luxury Goods During The Spring Festival.

world Luxury goods According to the latest data released by the association, during the Spring Festival, Chinese luxury goods abroad. consumption The total reached 7 billion 200 million US dollars, up 28.57% from the same period last year, which is far higher than the expected US $5 billion 700 million a year ago, a record high. During the Spring Festival last year and the Spring Festival of the previous year, the amount of luxury goods consumed by Chinese people abroad was 5 billion 600 million US dollars and 4 billion 900 million US dollars respectively.

The Association believes that the Chinese have become the most purchasing power consumers of luxury goods abroad, ranking the highest in the world. During the Spring Festival, the total sales volume of luxury goods in Europe was higher than that in 2011. During the Spring Festival An increase of 12%, while Chinese consumers account for 62% of the total sales of luxury goods in Europe. In the North American market, Chinese luxury consumption accounts for nearly 1/3. In Hong Kong, Macao and Taiwan, the luxury consumption of Chinese consumers share More, up to 69%, tax-free and adequate supply of goods has become the reason why Hong Kong, Macao and Taiwan continue to boom in the luxury market.

It is understood that the above data is the monitoring result of the association's market surveillance for one month from January 1, 2012 to February 1st. During this period, the total consumption of luxury goods in mainland China amounted to 1 billion 750 million US dollars. The main consumption areas were concentrated in Beijing and Shanghai, far less than the luxury consumption volume in the same period.

According to the survey conducted by the World Luxury Association for outbound consumer groups during the Spring Festival, 72% thought that the luxury price of going abroad to buy luxury goods has an advantage over the domestic market. 69% of them believe that the luxury goods purchased abroad are more than the domestic ones, and the selection is large. 45% of them go abroad to buy luxury goods in order to enjoy genuine origin goods and local services.

It is understood that during the Spring Festival, Chinese people spend 7 billion 200 million dollars on overseas luxury goods, and their consumption distribution is 46% in Europe, 19% in North America, 35% in Hong Kong, Macao and Taiwan.