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Chongqing textile during the "12th Five-Year" period

Case

Chongqing clothing research and Development Center

"Every garment we design needs to be adjusted and modified on the stereoscopic model."

Yesterday morning, Luo Yuhong, the designer of the Chongqing clothing and clothing design and Research Center in Yubei Airport New Town, perfected the new style of spring clothes in 2012.

Luo Yuhong told reporters, including the neckline height, shoulder type, waist knot, tail and so on, all need to be adjusted, the standard is whether the corresponding models are close to each other and can blend.

Chongqing clothing and apparel research and design center, operated by Chongqing Ruicheng Industrial Company, was put into operation in July this year. It is currently the only third party clothing and apparel research and Development Institute in our city.

Deng Xiaoqin, general manager of the company, said that the R & D center now has 30 people's design team, and its operation business has two parts: first, to develop new products for the three clothing brands of the group; secondly, to complete the design order or provide creative ideas for other garment enterprises.

At present, they have signed a cooperation agreement with five or six garment enterprises in Chaotianmen to complete the autumn and winter design order for 2012.

In addition, the R & D center also undertakes the formulation of Chongqing women's clothing standard.

Deng Xiaoqin said that the development of Chongqing's textile and garment industry has three difficult problems: the introduction of high-end talents is difficult; the strength of collective integration is not enough; the upstream and downstream industry chain is imperfect, the upstream surface accessories are short, and the downstream brands are not enough.

The R & D center hopes to solve some problems.

First is the design of talents.

The R & D center provides practical training for people recruited from colleges and universities in Chongqing, and provides talents for garment enterprises.

At the same time, R & D center is considering joint garment enterprises to build training schools to solve the talent problem.

Second is to build information resources platform, including upstream surface accessories resources, downstream business opportunities.

The third is business opportunities.

Industrial chain matching is a short board for the development of textile and garment industry in our city, and the special design base has huge business opportunities.

"Before Chongqing's clothing enterprises are looking for Shanghai, Beijing and other places of design team, but people do not come to guide, or there are not many, and R & D design center can provide door-to-door service."

Deng Xiaoqin said.

Policy

Construction of trading market to attract supporting businesses to enter

The cost of upstream materials such as accessories and accessories is high. Cheng Qifei, owner of Morig Riya garment factory, has a deep understanding: "the accessories of Chongqing garments are mainly purchased in Fujian and Jiangsu and Zhejiang provinces, and the clothes with the same material will be 3~5 yuan or more expensive than those of Guangdong and Hangzhou."

Cheng Qifei's wish is that he can buy noodles and accessories in Chongqing one day.

"To solve the problem of noodles and excipients, the current" short, flat and fast "approach is that the government strongly supports the construction of the surface and auxiliary materials trading market and absorbs the surface accessories business to deal with the Chongqing market.

Jiang Aimin, director of the Promotion Office of Chaotianmen Municipal People's livelihood industry processing trade promotion office, said: first of all, the pformation of the market in Chaotianmen will expand the trading area of Chao Tian facade and accessories. Secondly, Yubei clothing city also plans to build a supporting trading area to provide all kinds of fabrics and fasteners needed for the production of Chongqing garment enterprises.

Jiang Aimin said that the government hoped that the construction of the supporting market could absorb the suppliers of surface accessories and processing enterprises, and help Chongqing clothing to solve the high cost of raw material procurement.

In addition, Chongqing is also actively attracting foreign investment, attracting surface accessories production enterprises to enter, but taking into account the technology, environmental protection and other aspects of the problem, this is a long-term plan.

To solve the talent problem, Chongqing clothing and apparel research and design center has become a sample.

According to the plan, China's textile and garment city will also set up a special talent training center.

Jiang Aimin disclosed that the Municipal Commission of letters and commissions is leading the construction of the association of clothing design talents of our city. "Attracting famous professors from local universities and local famous designers to come together to cultivate more design talents."

Environmental Science

To build garment city also needs industry chain matching.

In recent years, Yubei District has built the largest textile and garment industrial base in the west by means of the Airport Industrial Park and two industrial parks.

Since 2004, Yubei District has been planning and constructing Chongqing Garment City in two industrial parks to build Chongqing style clothing.

"Chongqing garment city is located in two industrial parks, now known as Taiwan Industrial Park."

Ni Guihua, deputy director of the Party Working Committee of the Taiwan Industrial Park and the deputy director of the management committee, said that at present, the garment city has already entered 103 enterprises, and more than 60 garment enterprises have started construction. Nearly 40 garment enterprises have been put into operation.

It is estimated that by 2015, garment city will become one of the leading industrial clusters in the region.

In Ni Guihua's view, it is still difficult to achieve this goal.

"Take design talents, many colleges and universities in Chongqing opened a clothing academy or professional, and trained a large number of fashion designers, but many students went to coastal areas after graduation.

In addition, the lack of upstream supporting enterprises in the industrial chain, or the lack of strength of some enterprises, has led some garment enterprises to enter into garment enterprises.

Ni Guihua said.

The difficulties faced by Yubei's textile and garment industry are actually the problems faced by the entire Chongqing textile and garment industry.

Lack of matching industry chain has become a bottleneck restricting Chongqing's textile and garment industry.

Jiang Aimin, director of the Promotion Office of the people's livelihood industry processing and Trade Commission, told reporters that the lack of matching includes two aspects, one is the lack of design talents and management personnel, the Chongqing clothing and clothing research and design center is a good attempt, but it is only a drop in the bucket. Two, the lack of accessories on the upstream surface, most of which will be imported to the southeast coastal cities, and the cost will increase.

Expert comment

Clothing supporting enterprises have bright prospects

In the interview, whether the apparel industry practitioners or analysts believe that the textile and garment industry supporting enterprises in Chongqing, will have "gold" can be dug.

"Through the example of Chongqing clothing and apparel research and design center, we can see that selecting the right place, close to the textile industrial cluster area, targeted, the industry chain supporting enterprises and institutions will be" profitable. "

Garment marketing consultant sang Wei Sheng said, first of all, the environment, in the "national textile industry adjustment and revitalization plan" to promote and guide, the southeast coast of the textile and garment industry to the Midwest pfer speed is accelerating; secondly, the textile and garment industry in Chongqing has a better production base, there are currently more than 3800 kinds of clothing enterprises, "these garment enterprises are the most missing is the industry chain matching and design talents"; third, the government departments to build auxiliary accessories trading market, for the southeast coastal area of the surface accessories business to provide business premises.

"We particularly welcome supporting enterprises to Chongqing."

Li Yong, Secretary General of Chongqing garment and Apparel Association, said that the government, associations and enterprises are concentrating on solving the problem of missing links in the industrial chain.

It is gratifying to note that more than 10 suppliers have decided to enter China's textile and garment city. Because of the reduction of pportation and logistics links, the cost of Chongqing garment will be reduced by about 20%.

Jiang Aimin, director of the Promotion Office of Chongqing Municipal People's livelihood industry processing trade, revealed that during the "12th Five-Year" period, the textile and garment industry of the 150 billion to 200 billion yuan output value and the expansion of industrial scale will bring more business opportunities to the supporting enterprises.

City Planning

Chongqing's textile and garment industry will form five major industrial sectors.

Jiang Aimin, director of the Promotion Office of the Chongqing Municipal People's livelihood industry Processing Trade Promotion Bureau, said that according to the plan, the five major industrial sectors of the main city, Fuling (Yuzhong area), reservoir area, Chongqing West and Southeast Chongqing will be formed in the future.

The main city is mainly composed of Banan China Textile and Garment City, Yubei textile and garment base, Shapingba Huilong town textile base, Chaotianmen market and so on.

The Fuling area (Yuzhong area) takes the upstream textile industry as the main industry to build the largest chemical fiber textile base in the Midwest. Relying on the upstream and 400 thousand tons PET project of 1 million 200 thousand tons PTA, the entire chemical fiber industry is built, from raw materials, spinning and weaving to bamboo fiber, bamboo pulp and papermaking, including Zhongxian, and hemp textile in Fengdu.

The reservoir area is centered on Wanzhou, creating the textile city of the Three Gorges Reservoir Area in Northeast Chongqing. It takes the 500 thousand spindles compact project of Shandong Ruyi group as the leader, forming a cotton spinning and knitting industry base, and developing logistics to drive the economic development of Wushan, Fengjie, Kaixian and other counties.

Hechuan is the center of Western Chongqing, which is the largest knitting industry base in Western China, forming the industrial chain of fabrics, spinning, weaving, dyeing and finishing.

In Southeast Chongqing, garment processing and trade are carried out, and clothing products are developed on the basis of minority culture.

Jiang Aimin said: "the five plates have different characteristics, dislocation development, forming the complement and complement each other of the whole industrial chain.