The Main Force Is &Nbsp, A Visual And Breathable Product.

A few days ago, reporters learned from wild (China) Sporting Goods Co., Ltd., because the first, second generation of breathable shoes to achieve good sales performance, wild force this year will be the main visualization of breathable product series, the adoption of

"Last year, wild star.

According to the introduction, the new generation of breathable shoes with the world's leading proprietary intellectual property rights patent technology, with its 360 degree air permeability, comfort and design fashion sense, set up a new standard for breathable sports products, which has attracted wide attention from the industry, and has won the high praise from consumers. It has become the most technical sport product in last year's market.

This is due to the leadership of Lin Shaoxiong, the president of the company.

"Jinjiang, as a sports brand in China, has gathered more than 80% of the sports brand in China. The competition for homogeneity is fierce. In particular, this year, the sporting goods industry is more and more vulnerable to the downturn in the big economic environment. However, there is still room for survival. Just like the mobile phone market, apple, NOKIA and Samsung occupy the big wall. But HTC relies on the main business mobile phones and TCL to specialize in women's mobile phones or win the market. I think that's the positioning of the wild industry, so the breathable shoes will be a breakthrough in the market."

Lin Shaoxiong told reporters.

As a matter of fact, the first generation and the two generation of breathable shoes stand out in the highly homogeneous competition environment.

After years of exploration and research and development, the first generation of breathable shoes finally came out at the end of 2009, and achieved good market reaction through small batch production and sales.

In the past two years, wild power began to carry out regional promotion in Southern China and other places, and sales volume rose sharply.

"This year, we will focus on the series of breathable shoes."

Lin Shaoxiong said, "eyebrows and beards can not be grasped. We are very clear about their position: they can not affect one aspect, but only affect one point.

In this case, we must make this point bigger and better. "

According to the briefing, the wild force will play the advantage of patented technology to create the most professional and authoritative brand in the field of breathable products, and take the wild high-efficiency breathing shoes to "lead the new way of life and set up a new value standard" as the brand strategic objective.