Sports Brand Nike Pre Sells "Jeremy Lin Edition" Sports Shoes

Gym shoes

The price is 130 dollars.

Jeremy Lin, a competitive Asian player, is a hot new star in the NBA arena. His commercial value is emerging.

Reporters recently learned that, as a sponsor, sports brand Nike will sell Jeremy Lin theme sports shoes on its official website.

Jeremy Lin's "war boots" sales surge

Reporters saw this on Nike global official website.

Sports brand Nike China public relations Sun Peng told reporters that this is the NikeiD series color matching shoes, that is, Nike's customized shoes series, consumers can choose color matching on the website.

"Nike has no plans to sell this sneaker in large quantities for the time being, and the shoe is only sold in the US, but it will not be introduced in China for the time being."

"Even if the domestic market is not sold, I can look for foreign friends to buy it."

Fans Xiao Zhang confidently told reporters.

The reporter understands, it is not only sports shoes, Jeremy Lin Jersey and related products purchasing has begun to flourishing.

As of last week, sales of Nike shoes in the mall had increased by 45%, and all "war boots" sold by Jeremy Lin accounted for the top 5 in the list, while Jeremy Lin's most common Nike ZOOM series of white basketball shoes in the competition made 1127 double sales in 3 days.

Nike strategy brings new business inspiration

Guo Jie, chairman of WDA group, said in an interview with a Commercial Daily reporter that the Zoom Hyperfuse low basketball shoes designed for Jeremy Lin will bring substantial sales results to Nike when it is sold in bulk.

"Nike has always had a good eye in sports marketing strategy, and has a set of self evaluation system for athletes, which gives great inspiration to domestic counterparts in business marketing."

Of all the sports brands, Nike has undoubtedly taken the lead in the battle.

It has been reported that Nike has successfully renewed its contract with Jeremy Lin as an old club and specially designed signature shoes for Jeremy Lin.

In response, Li Si, head of Nike China's marketing department, responded that at present, Nike did not renew the contract in the US, because the contract was signed with Jeremy Lin in August 2010 for three years, and the contract has not yet expired.

In addition, other enterprises competing for competition will not show weakness.

PEAK sports said that PEAK still maintained communication with Jeremy Lin's team and never gave up chasing Jeremy Lin, so long as he did not renew his contract with Nike, PEAK still had an opportunity.

According to Forbes magazine, Jeremy Lin's personal market value has soared to around $14 million.

Jeremy Lin, a member of the Chinese brokers' team, said in an interview that he hoped that the future cooperative brands would be the international first-line brand, leading the industry and the brand image to be sunny and healthy.

He also said that Nike is currently the only cooperative brand of Jeremy Lin, with a prior engagement. The two sides have exclusive agreements. They can no longer cooperate with other sporting goods brands during the cooperation period.

At this stage, it is difficult for other enterprises to share the huge commercial value brought by Jeremy Lin.

"Forest whirlwind" swept across the world and doubled its worth.

Jeremy Lin, who was born in 1988, is a typical Hollywood style "little man's famous history".

After graduating from the prestigious Harvard University and formally signing up for NBA with the Jinzhou warriors in 2011, the "nobody" who often sleeps on the sofa at her teammates this evening has not been reused in the Jinzhou warriors and Houston rockets, but has become famous in the new Nicks New York team.

The following seven mythical matches, such as the unbeaten battle of the two wars and the killing of sentries and whistles, quickly created a "forest whirlwind" around the world. The major sports brands also sniffed the business opportunities brought by the Jeremy Lin effect.

Jeremy Lin's agent Montgomerie has said publicly: "all the people in the world are excited about Jeremy Lin, and now there are many companies asking for cooperation through telephone, not only by American enterprises, but also by Chinese enterprises."