"Soft" Culture Will Become Hard News For The Two Sessions Of The Nation

In the sixth Plenary Session of the 17th CPC Central Committee, the party emphasized "accelerating the development of cultural industries and promoting the cultural industry to become a pillar industry of the national economy". At the recent local two sessions, the attention of all over the cultural industry has increased unprecedentedly. At the upcoming national two sessions, the cultural industry will continue to be the focus of attention of the delegates. It will focus on how to develop the cultural industry. industry How to promote the double drive of cultural undertakings and cultural industries?

The central policy intensive culture industry has been given new historical positioning.

Before the two sessions of the National People's Congress, the decision of the Central Committee of the Communist Party of China on deepening the reform of the cultural system and promoting the great development and prosperity of the socialist culture has been decided by the outline of the cultural reform and development plan of the "12th Five-Year" period, the "cultural industry multiplication plan" of the Ministry of culture in 12th Five-Year, and the related programmatic documents on promoting the great prosperity and development of the cultural industry. The goal of the development of the cultural industry has been established: by 2015, the role of the cultural industry in promoting the spanformation of the mode of economic development has obviously increased, and has gradually grown into a pillar industry of the national economy. By 2020, the cultural industry has become a pillar industry in China.

Building a strong cultural country is our country. Sociology The inevitable choice and urgent task of development. The cultural industry is also playing an increasingly important role in promoting economic growth and adjusting the industrial structure.

In 2009, the "cultural industry revitalization plan" came out and pointed out that "cultural industry plays an important role in adjusting the structure, expanding domestic demand, increasing employment and promoting development." In October 2011, the party put forward in the sixth Plenary Session of the 17th CPC Central Committee that the cultural industry should become an important pivot of the new economic growth point, a strategic adjustment of the economic structure, and an important focus of changing the mode of economic development.

In February 28th, the Ministry of culture released the Ministry of culture's "cultural industry doubling plan" in 12th Five-Year. It clearly pointed out that during the "12th Five-Year" period, the average annual price growth of the cultural industry added by the cultural sector was faster than 20%, and 2015 doubled at least twice than 2010. Cai Wu, Minister of culture, pointed out that according to the annual average growth rate of over 23% of the value added of the national cultural industry from 2004 to 2010, the added value of China's cultural industry will account for 5% of the gross domestic product in 2016, and that the cultural industry can become a pillar industry of national economy in the whole country.

The cultural industry has been given a new historical orientation. The relevant national policies no longer rely on single support means, but grasp the new trend of the development of the cultural industry at present, and build a comprehensive service system with the core of social value.

Some representatives of the NPC and CPPCC members said that this year they will focus on these programmatic documents and discuss the specific supporting policies related to finance, taxation, credit, capital and so on. After the two sessions, the cultural industry policy will also be released densely.

All localities actively develop cultural industries and strive to achieve cultural enrichment and cultural benefits.

After the rapid growth of China's cultural industry value added for several years, the room for future development is still quite large. Li Wuwei, vice chairman of the CPPCC National Committee, pointed out that the proportion of cultural industries in developed countries accounts for about 10% of GDP and 25% in the United States, accounting for 43% of the world's cultural industry market share. By comparison, China's cultural industry accounts for less than 4% of GDP, accounting for world culture. industry The market share is less than 3%. A large gap means great potential for development.

Therefore, since 2011, every region has made great efforts to develop the cultural industry as an opportunity to actively adjust the industrial structure so as to achieve the goal of cultural industry development. In 2012, this trend will be more obvious.

Xiao Pei, director of the Beijing Municipal Bureau of cultural affairs, said that Beijing will set up the country's largest 10 billion cultural development special fund this year to support the development of cultural and creative industries. And strive to create investment and financing platform for the development of cultural and creative industries, from incubation, support of cultural and creative small businesses, to arrange their listed spanactions, and then to build a large comprehensive trading platform, to promote the spanformation of their achievements, and create a complete cultural and creative industry chain.

Zhou Yongjin, director of the Hunan Provincial Department of culture, said that Hunan will "develop the art market as a growth pole". Through the implementation of the art certification system, the establishment of Hunan art evaluation center and the Hunan cultural art property exchange, to meet the needs of people's cultural consumption.

Ningxia will sing the cultural brand and bloom the "flower" of culture. Promote the Yellow River golden bank theme art creation project and promote the Yellow River culture. To promote the national culture and art of Hui nationality's song and dance, clothing and paper-cut to the international community, and to sing the Hui culture. At the same time, we will introduce large enterprises and large groups to participate in the development of tourism resources and make excellent and fine featured tourism so that Ningxia can truly become an important tourist destination in the West.

In general, in 2012, the main focus of the eastern region was to realize the multiplication of cultural industries, with the main orientation of the market, focusing on the culture and the people, while the development of the central and western regions paid more attention to the national characteristics, and the cultural prosperity was realized on the basis of the culture benefiting people.

The difficulties in the development of cultural industry remain to be solved.

The cultural industry has ushered in the golden age of development, and many reforms accompanying it have also entered a critical stage of reform. This is not only a difficult problem to further promote the development of the cultural industry, but also one of the focuses of the two sessions this year.

In terms of financing of cultural enterprises, despite the "12th Five-Year" cultural reform plan outline, it is necessary to "promote the listing and financing of mature cultural enterprises and encourage listed companies to become bigger and stronger through mergers and acquisitions". Listing equity financing has also become the most important way of financing for cultural industries. However, the market share of the 27 listed companies in the A share market is only 0.74%, and the success rate of the listing of cultural enterprises is still small.

At the same time, cultural enterprises are mostly small and medium enterprises, generally lack of loan risk sharing and compensation mechanism. They are also not perfect in intangible assets valuation and cash flow, which seriously affect the success rate of financing. Therefore, the innovation of investment and financing system, the establishment of a diversified financing market and the introduction platform of venture capital will be heated in the two sessions and may be supported by relevant policies after the two sessions.

In the area of cultural industry planning, the Ministry of culture's "cultural industry multiplication plan" in the "12th Five-Year" period proposed that we should "build a batch of demonstration bases for cultural industries with obvious agglomeration effects, and cultivate about 100 distinctive cultural industry clusters with distinctive characteristics and leading industries, and a large number of special cultural industries and townships". Although different locations have been formed in different parts of the country, there are actually many problems, such as various names and identical positioning.

Some cultural industry project development lacks market analysis and scientific demonstration, blindly launched, and the project construction type is single, too concentrated in the cultural real estate, cultural industry park construction and so on; some places lack overall planning in the cultural industry layout, it is difficult to form a coherent industrial chain; the most important thing is that the difference of industrial layout is not enough, and convergence in industrial policy, project setting, development goals and leading enterprise setting. Avoiding a new round of "industrial surplus" is the key to the healthy development of the cultural industry.

With the development of animation industry, cultural tourism and game industry, cultural consumption has been in full swing. However, cultural consumption in rural areas and cultural consumption in small and medium-sized cities have been difficult to start. In response to this, the Ministry of culture's "cultural industry multiplication plan" in the "12th Five-Year" period proposed that we should encourage the implementation of cultural consumption subsidy system, support social forces to build cultural consumption places, and promote the upgrading of cultural consumption, and so on, so as to guide urban and rural residents' cultural consumption.

Behind the expansion of cultural consumption is the rapid development of 9 key projects and 11 key industries. In a deeper perspective, we should take the market as a link and promote the prosperity of cultural undertakings with the development of cultural industries, and ultimately realize the "two wheel drive" of cultural undertakings and cultural industries.