Does Local Brand Have The Determination To Strengthen The Sports Industry?

At present, the discussion of Jeremy Lin in domestic sports and economic circles can be said to be endless.

In this regard, some people think that if Jeremy Lin was born in the country, he will not be able to be present. He may not even be able to enter the professional team by his height of 1 meters 91.

This is rather a bit of a discussion of Jobs's argument.

Not long ago, China was still discussing whether Jobs would be successful if he was born in China. There are many pessimists.

Whether Jeremy Lin or Jobs, assuming that their future in the country is difficult to answer, it is not realistic at all.

It should be admitted that the highly developed sports industry in the United States provided Jeremy Lin with a good environment for talent cultivation.

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Comparatively speaking, the sports industry in the United States is especially developed, especially in professional sports events. Its four major leagues, basketball, baseball, ice hockey and rugby, are world-famous.

Moreover, entering these professional leagues is a good occupation for many young people. They can become famous overnight or get rich overnight, which has created many myths of wealth.

Take the US men's basketball professional league (NBA) as an example. Many famous players earn more than $20 million a year, and the annual salary of ordinary players can reach $about 6000000, plus some advertising endorsements. This is a very attractive market.

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Students with excellent sports can enter the prestigious universities through scholarships.

Jeremy Lin read economics at the famous Harvard University. He also stood out from the middle school and College Basketball League, and finally entered the professional league.

Many Americans are willing to play basketball, baseball, ice hockey and rugby as their dream of life, like Jeremy Lin's dream of basketball.

The development of sports economy has promoted the development of sports industry in the United States.

As the world's strongest economy, the United States is also the number one sports power in the world, and the sports industry is highly developed.

As early as in the 80s of last century, the output value of sports related to the United States slightly exceeded the national gross national product (GDP) by 1%, and the output value of the national sports industry ranked twenty-second among the major industry rankings.

According to statistics from Kell, a famous American business consulting firm, the market value of the American sports industry has reached 152 billion dollars in the middle of last century, and has become the eleventh largest industry in the United States, accounting for 2% of its GDP value in the 90s.

The output value of sports industry has ranked the top three in the industry output ranking of some states in the United States.

NBA, NFL and other leagues in the United States have a high reputation all over the world, attracting companies from all over the world to provide sponsorship.

The development of sports industry in the United States is closely related to the promotion of a large number of sports stars, and at the same time, a large number of sports stars have been cultivated.

Compared with the developed sports industry in Europe and the United States, China's sports industry is very weak.

In 2008, China's sports output accounted for only 0.52% of GDP, while developed countries in Europe and the United States usually accounted for about 1%.

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It is undeniable that our sports industry has encountered many difficulties in the process of development.

For example: in the Asia League's biggest football league match, because of the constraints of the system, there was no sponsor at all for a time. Basketball league matches were not very hot, most teams were in a state of loss; volleyball league matches were even more difficult to handle.

Because of the dominance of CCTV, sports broadcasting almost controls all broadcasting rights, without competition, and is in a state of stagnant water, and there is no profit whatsoever.

The system is hard to reform, sports events are stagnant, sports talents are hard to cultivate, sports industry development is lagging behind, and once the vicious cycle is formed, reform is difficult.

Therefore, in recent years, many parents are unwilling to allow their children to compete in competitive sports. After all, the risk is too high and the income is too low.

The development of this scenario will inevitably result in a lack of successors.

Against this background, it is difficult to attract more sports talents to participate in it. Naturally, there is no such player as Jeremy Lin.

According to media reports, at present, some sporting goods companies in China are already eager to start writing articles on Jeremy Lin. Some enterprises have sent public relations teams to contact Jeremy Lin, hoping to excavate greater market value from him.

China should not just have Olympic champions, but also have more sports stars.

It is hoped that Jeremy Lin's enthusiasm will ignite the enthusiasm of China's sports industry development and innovation, and better explore the road of China's sports industry becoming bigger and stronger.